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This question is about what a social media specialist does and social media specialist.
To become a good social media specialist, you typically want to get postsecondary education and prior relevant experience to become a good social media specialist.
Although it's possible to become one with just a high school diploma if you have the relevant experience to prove your skills, most social media specialists obtain a bachelor's degree, typically in a related field like communication, marketing, and public relations.
A social media specialist is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. Often, this occupation requires an internship in a related field like marketing or previous experience in roles such as sales associate.
Overall, it's important to gain skills related to content marketing, knowledge of major social media platforms (Twitter, Instagram, YouTube, Facebook), and strong customer service skills.

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