How to get a job in social media

You get a job in social media by growing your own social media presence, completing a social media certification, and making your resume stand out. The job of a social media specialist or manager looks very different based on the company and industry.

Social media roles can include:

• Social media management

• Social media strategy

• Content creation

• Community management

• Social media advertising

Some common responsibilities may include:

• Creative copywriting

• Graphic design

• Social ad setup and optimization

• Performance tracking and data analysis

• Community engagement

• Customer support

• Public relations

• Social campaigns

• Communications

The first step to getting a job in social media is to build up your own social media presence. This is an effective way to prove to a potential employer that you have what it takes. Create your social accounts and focus them on something that you are passionate about and are willing to invest the time in.

If you are starting from the bottom, Hootsuite is a great resource for newbies that are looking to grow their following and increase engagement on platforms like Facebook, Instagram, and TikTok. If you are a student aspiring to work in social media, consider joining a club at school and leading their marketing efforts.

While there aren't any hard or fast rules when it comes to the type of education needed (if any) for getting a job in social media, a social media certification is helpful. There are many resources and webinars available through Hootsuite Academy and other online platforms.

You can get certified in areas such as:

• Social marketing

• Social selling

• Advanced social advertising

Many social networks also have their training and certification programs available. These programs are designed to help social media professionals learn the best ways to use each network's specific tools and grow their social media presence.

The marketing industry is always growing and changing and social media is just one of the many booming job opportunities available right now. For that reason, your resume needs to help you stand out from the competition. After all, your resume is your potential employer's very first impression of you.

Your resume should showcase your creativity and personality. Remember, you are going for a social media position, not a bank teller, so your resume should show originality through design, colors, and the copy you use. Make your resume "social-first".

Modify your resume for each job that you are applying for. You should cater your resume to the job descriptions and always include skills mentioned in the job posting. Read the job description carefully and, if possible, mirror the language from the posting to make it easy to match with any software that may be doing the sorting.