How to get more sales on Shopify

You can get more sales on Shopify by connecting to an email platform, focusing on customer retention, and using a cross-selling strategy. Sales can also be increased by using eCommerce SEO, writing good product descriptions, and always offering an upsell.

1. Email platform: One of the most cost-effective ways to increase your sales is through email marketing. Email marketing has the highest return on investment of all forms of marketing. For the best results, you can link directly to an email marketing platform like Constant Contact.

   An email marketing platform will help you create professional emails easily. Choosing an email marketing platform with integrated marketing tools will help scale your email marketing program as well. Constant Contact's Shopify integration makes it easy to communicate with your Shopify customers via email.

   At the very least, you should have a welcome email. This email will add personalization to a customer's experience with your store. It will welcome them to the family and give them some helpful links to follow. Beyond that, you can also use an automatic abandoned cart email to help make more money.

2. Customer retention: Getting new customers is great, but maintaining a relationship with loyal customers is more important. It's less expensive and easier for you to focus on customer retention than spend all your efforts on finding new leads.

   When you retain customers, they will keep doing business with you and purchase through your shop. One study shows that increasing your retention by 5% can boost your profits by 75% on average. You'll want to reward your customers' loyalty, exceed their expectations, and communicate well.

3. Cross-selling: Cross-selling is a strategy that can almost immediately increase your sales. At its core, it focuses on creating multiple streams of revenue through a single purchase. You might offer an extended warranty, suggest a product that works well with the purchased item, or use an automated email campaign. Cross-selling works because it persuades customers to make more purchases than they had originally planned. An example might be offering the sale of Bluetooth headphones after someone purchases a phone from you. With this method, you're increasing how much money each customer spends with you.

4. eCommerce SEO: One of the best ways to increase sales through your online shop is to get more eyes on your store. Because this is done through the internet, it's not as easy as adding blinking lights to your storefront. This is where eCommerce SEO comes in.

   SEO stands for search engine optimization, and it improves how you rank on Google. A Shopify site with strong SEO will show up sooner on Google, which means more people will see your site. In this scenario, more views will typically lead to more sales.

   SEO targets certain phrases or words that you know prospective customers will look up. "Best mittens for comfort" is a phrase you can target if you're looking to sell your comfortable mittens through Shopify.

5. Product descriptions: As short as they may be, product descriptions can make or break a sale. Because you're operating online, there's no way for a customer to hold your product, look it over, or smell it to determine if they want to buy it. You'll need to wrap up all these senses into a short-form description.

   Writing the best product descriptions does the best job of selling your product. This description is your salesperson. It's having a conversation with the prospective customer, telling them why your product is so special and what it does.

6. Upsell: One of the easiest and most cost-effective ways to increase sales is to upsell. Remember when McDonald's used to ask if you wanted to supersize your meal? It was their way of pushing a more expensive option to someone who already showed interest in their standard option.

   This technique works well, and it can be incorporated into your Shopify store. As opposed to cross-selling, upselling revolves around the product that the customer is showing interest in. Rather than your customer buying a three-pack of scarves, you can try to upsell your 10-pack.

   The customer is already displaying their interest in owning multiple scarves, so why not push them toward an item with a higher price point? Be mindful of your customer's budget and what items work well when it comes to upselling. Trying to upsell someone a suitcase when they're shopping for markers isn't going to work.