Is a marketing degree worth it?

Question

Zippia Team · Accepted Answer

Yes, a marketing degree is worth it. When you want to break into the marketing industry, it is important to have a strong foundation of knowledge and skills in marketing. This includes an understanding of basic marketing principles and strategies, as well as the ability to communicate marketing concepts and ideas in an effective manner.

You also need to learn and develop skills that are critical to marketing, and this can be achieved by getting a marketing degree.

Here are some essential hard and soft marketing skills:

Digital advertising
Marketing automation
SEO marketing
Customer relationship management (CRM)
New marketing software and other technologies
Gathering and analyzing data
Attention to detail
Communication
Teamwork
Interpersonal

If you are aiming for a career as an entrepreneur, a degree in marketing can help you achieve that goal. To be an entrepreneur, you must understand any consumer desires that are unmet in the current market space, utilize that understanding to create a great new product, and then use compelling marketing strategies to appeal to customers.

Marketing degrees also enable you to get more senior-level marketing positions that earn higher salaries. Here are some common marketing positions from entry-level to senior-level roles and their average salaries:

Marketing Coordinator - $51,500
Marketing Manager - $78,000
Marketing Director - $108,000
VP of Marketing - $145,000
Chief Marketing Officer (CMO) - $164,000

If you are looking to change your career path in marketing or pivot into a different industry, a degree in marketing can help. Candidates with this sort of foundational knowledge are always preferred, even most of the time to candidates who have professional marketing experience but lack a degree.