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This question is about marketing associate skills.
What is conversational marketing?
Conversational marketing is a marketing method that utilizes personalized, real-time conversations between businesses and consumers to build customer relationships, increase brand loyalty, and drive sales and revenue growth. Conversational marketing is done effectively when companies engage with customers genuinely and authentically.
The main goal of conversational marketing is to develop personalized and engaging messaging for target consumers and recurring customers. This means that companies use a variety of methods to respond to customers' inquiries and feedback in real-time. This creates a two-way communication and conversation system that endears customers to a brand.
Conversational marketing can be employed in various forms. Some of the most common methods of conversational marketing involve:
Chatbots
Chatbots are automated tools that can be deployed online or in a computer set to engage with customers and answer their questions, or respond to their feedback. Chatbots use artificial intelligence (AI) to perform their functions and conversations with customers.
Messaging applications
Social media platforms and messaging apps fall under this category. Examples include Facebook Messenger and WhatsApp. These messaging applications enable businesses to communicate directly with customers in real-time.
Live chat features
Live chat is another real-time communication strategy that companies employ for conversational marketing. Real-time chats can often be found on a company's website and give access that enables consumers to talk or message with a live representative or agent of the company.
Voice assistants
Voice assistants, or visual assistants, are artificial intelligence (AI) tools that companies use to communicate with consumers. Examples of these include Amazon's Alexa and Apple's Siri, these virtual assistants can assist consumers in a variety of ways, including by providing accurate information to questions and making recommendations for customers.
Video chat
This is another real-time conversational marketing method that involves using video conferences for face-to-face conversations with consumers.
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