This question is about what a brand manager does, what an associate brand manager does, and brand manager.

What qualifications do you need to be a brand manager?

By Zippia Team - Dec. 17, 2021

The qualifications you need to be a brand manager are postsecondary education and prior relevant experience at a managerial level.

Because this occupation is a managerial position with high-level duties, most brand managers have a bachelor's degree in business, marketing, or communication and some also have a master's degree.

Additionally, before advancing to this position, brand managers usually have prior experiences as associate brand managers or marketing managers. This experience allows them to hone their skills in market research, sales goals, customer service, product category, project management, and product development.

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