What should I put on my resume for marketing?

To get started, you should lead with a strong profile summary or objective. This one to four-sentence introduction should summarize who you are as a candidate and offer insights into what you bring to the table.

For example, "Experienced marketer with a background in mobile sales and over five years of experience growing conversion rates. Seeking to leverage leadership excellence to raise KPIs for Company XYZ."

Next, you should elaborate on the specific experiences you have had working in a marketing role. We recommend focusing on your achievements over just your experiences. For example, "Enhanced open rate for online customer campaigns by 28%. Decreased churn by 36%. Increased landing page conversion rates by 22%."

If you're just starting out your career in marketing, then use the education and certification sections to discuss any academic achievements and relevant coursework.

Other sections to include are any relevant interests, hobbies, side projects, or accolades. For example, maybe you had a side project where you ran a social media campaign at an animal shelter you volunteered at.

Finally, include a list of your top skills related to what they are looking for in the job description. Skills found in top-notch marketers include first-class communicators, good team players, skilled project managers, excellent analytic and creative skills.