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This question is about route sales representative and specialty sales representative.
What training do you need to be a sales representative?
The training needed to be a sales representative is usually provided by the employer. Most companies require their sales representatives to have a high school diploma.
Some companies may seek out candidates who have completed a technical program or have an earned associate's or bachelor's degree, depending on the type of sales representative position.
Many sales representative positions offer on-the-job training. Depending on the product, specialized training may be required. There are numerous certifications, for example, available to prospective sales representatives that help improve their hireability.
The most common certifications for sales representatives include:
Certified Inside Sales Professional (CISP)
Certified Professional Sales Person (CPSP)
Challenger Development Program
SPIN Selling
Certified Sales Leadership Professional (CSLP)
Sandler Training
Certified Sales Executive (CSE)
MEDDIC
Overall, any job sales training program should include detailed information about your products and market. Training should focus on becoming familiar with the products, buyer personas, and the marketing content library.
It's important to know everything about the product, including the little-known product features that help representatives make a sale.
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