Assistant director of public relations vs campaign manager

The differences between assistant directors of public relations and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant director of public relations and a campaign manager. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $49,080 average annual salary of an assistant director of public relations.

The top three skills for an assistant director of public relations include press releases, alumni and graphic design. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Assistant director of public relations vs campaign manager overview

	Assistant Director Of Public Relations	Campaign Manager
Yearly salary	$49,080	$78,890
Hourly rate	$23.60	$37.93
Growth rate	8%	8%
Number of jobs	24,202	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

Assistant director of public relations vs campaign manager salary

Assistant directors of public relations and campaign managers have different pay scales, as shown below.

	Assistant Director Of Public Relations	Campaign Manager
Average salary	$49,080	$78,890
Salary range	Between $29,000 And $81,000	Between $56,000 And $109,000
Highest paying City	-	Boston, MA
Highest paying state	-	Nevada
Best paying company	-	Apple
Best paying industry	-	Technology

Differences between assistant director of public relations and campaign manager education

There are a few differences between an assistant director of public relations and a campaign manager in terms of educational background:

	Assistant Director Of Public Relations	Campaign Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Communication	Political Science
Most common college	Northwestern University	Stanford University

Assistant director of public relations vs campaign manager demographics

Here are the differences between assistant directors of public relations' and campaign managers' demographics:

	Assistant Director Of Public Relations	Campaign Manager
Average age	42	42
Gender ratio	Male, 35.3% Female, 64.7%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between assistant director of public relations and campaign manager duties and responsibilities

Assistant director of public relations example responsibilities.

Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Work with social media team to create Facebook posts for Burpee events and online media placements.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Assistant director of public relations vs campaign manager skills

Common assistant director of public relations skills

Press Releases, 27%
Alumni, 6%
Graphic Design, 5%
External Communications, 5%
Feature Stories, 4%
Press Conferences, 4%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Assistant Director Of Public Relations
Assistant Director Of Public Relations vs Campaign Manager

Updated January 8, 2025

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