Assistant director of public relations vs director of communications and marketing

The differences between assistant directors of public relations and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an assistant director of public relations, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $49,080 average annual salary of an assistant director of public relations.

The top three skills for an assistant director of public relations include press releases, alumni and graphic design. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Assistant director of public relations vs director of communications and marketing overview

	Assistant Director Of Public Relations	Director Of Communications And Marketing
Yearly salary	$49,080	$87,324
Hourly rate	$23.60	$41.98
Growth rate	8%	10%
Number of jobs	24,202	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Average age	42	39
Years of experience	4	10

Assistant director of public relations vs director of communications and marketing salary

Assistant directors of public relations and directors of communications and marketing have different pay scales, as shown below.

	Assistant Director Of Public Relations	Director Of Communications And Marketing
Average salary	$49,080	$87,324
Salary range	Between $29,000 And $81,000	Between $57,000 And $133,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Paul Hastings
Best paying industry	-	Professional

Differences between assistant director of public relations and director of communications and marketing education

There are a few differences between an assistant director of public relations and a director of communications and marketing in terms of educational background:

	Assistant Director Of Public Relations	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	Northwestern University	University of Georgia

Assistant director of public relations vs director of communications and marketing demographics

Here are the differences between assistant directors of public relations' and directors of communications and marketing' demographics:

	Assistant Director Of Public Relations	Director Of Communications And Marketing
Average age	42	39
Gender ratio	Male, 35.3% Female, 64.7%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between assistant director of public relations and director of communications and marketing duties and responsibilities

Assistant director of public relations example responsibilities.

Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Work with social media team to create Facebook posts for Burpee events and online media placements.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Assistant director of public relations vs director of communications and marketing skills

Common assistant director of public relations skills

Press Releases, 27%
Alumni, 6%
Graphic Design, 5%
External Communications, 5%
Feature Stories, 4%
Press Conferences, 4%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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Assistant Director Of Public Relations
Assistant Director Of Public Relations vs Director Of Communications And Marketing

Updated January 8, 2025

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