Assistant director of public relations vs public information officer

The differences between assistant directors of public relations and public information officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant director of public relations and a public information officer. Additionally, a public information officer has an average salary of $56,725, which is higher than the $49,080 average annual salary of an assistant director of public relations.

The top three skills for an assistant director of public relations include press releases, alumni and graphic design. The most important skills for a public information officer are press releases, web content, and community outreach.

Assistant director of public relations vs public information officer overview

	Assistant Director Of Public Relations	Public Information Officer
Yearly salary	$49,080	$56,725
Hourly rate	$23.60	$27.27
Growth rate	8%	8%
Number of jobs	24,202	129,237
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Average age	42	42
Years of experience	4	4

Assistant director of public relations vs public information officer salary

Assistant directors of public relations and public information officers have different pay scales, as shown below.

	Assistant Director Of Public Relations	Public Information Officer
Average salary	$49,080	$56,725
Salary range	Between $29,000 And $81,000	Between $38,000 And $83,000
Highest paying City	-	Fairfield, CA
Highest paying state	-	Delaware
Best paying company	-	City of Fairfield
Best paying industry	-	Professional

Differences between assistant director of public relations and public information officer education

There are a few differences between an assistant director of public relations and a public information officer in terms of educational background:

	Assistant Director Of Public Relations	Public Information Officer
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Most common major	Communication	Communication
Most common college	Northwestern University	Northwestern University

Assistant director of public relations vs public information officer demographics

Here are the differences between assistant directors of public relations' and public information officers' demographics:

	Assistant Director Of Public Relations	Public Information Officer
Average age	42	42
Gender ratio	Male, 35.3% Female, 64.7%	Male, 43.7% Female, 56.3%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between assistant director of public relations and public information officer duties and responsibilities

Assistant director of public relations example responsibilities.

Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Work with social media team to create Facebook posts for Burpee events and online media placements.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Public information officer example responsibilities.

Manage agency's social media pages (Facebook/Twitter).
Manage multiple websites and associate SEO; direct all brand photography to publicize and promote the resort.
Serve as college spokesperson managing crisis communications.
Lead implementation of a robust membership database to support organization strategy and decision making.
Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Create and maintain the college's blackboard intranet site.

Assistant director of public relations vs public information officer skills

Common assistant director of public relations skills

Press Releases, 27%
Alumni, 6%
Graphic Design, 5%
External Communications, 5%
Feature Stories, 4%
Press Conferences, 4%

Common public information officer skills

Press Releases, 16%
Web Content, 10%
Community Outreach, 5%
Press Conferences, 4%
Graphic Design, 4%
Emergency Operations, 4%

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Assistant Director Of Public Relations
Assistant Director Of Public Relations vs Public Information Officer

Updated January 8, 2025

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