Assistant director of public relations vs public relations manager

The differences between assistant directors of public relations and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant director of public relations and a public relations manager. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $49,080 average annual salary of an assistant director of public relations.

The top three skills for an assistant director of public relations include press releases, alumni and graphic design. The most important skills for a public relations manager are press releases, web content, and pr campaigns.

Assistant director of public relations vs public relations manager overview

	Assistant Director Of Public Relations	Public Relations Manager
Yearly salary	$49,080	$91,426
Hourly rate	$23.60	$43.95
Growth rate	8%	8%
Number of jobs	24,202	35,273
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 79%
Average age	42	42
Years of experience	4	4

Assistant director of public relations vs public relations manager salary

Assistant directors of public relations and public relations managers have different pay scales, as shown below.

	Assistant Director Of Public Relations	Public Relations Manager
Average salary	$49,080	$91,426
Salary range	Between $29,000 And $81,000	Between $64,000 And $128,000
Highest paying City	-	Las Vegas, NV
Highest paying state	-	Nevada
Best paying company	-	Google
Best paying industry	-	Technology

Differences between assistant director of public relations and public relations manager education

There are a few differences between an assistant director of public relations and a public relations manager in terms of educational background:

	Assistant Director Of Public Relations	Public Relations Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 79%
Most common major	Communication	Communication
Most common college	Northwestern University	Northwestern University

Assistant director of public relations vs public relations manager demographics

Here are the differences between assistant directors of public relations' and public relations managers' demographics:

	Assistant Director Of Public Relations	Public Relations Manager
Average age	42	42
Gender ratio	Male, 35.3% Female, 64.7%	Male, 34.5% Female, 65.5%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between assistant director of public relations and public relations manager duties and responsibilities

Assistant director of public relations example responsibilities.

Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Work with social media team to create Facebook posts for Burpee events and online media placements.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Public relations manager example responsibilities.

Manage social media - provide content ideas, monitor FB and Instagram activity.
Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.

Assistant director of public relations vs public relations manager skills

Common assistant director of public relations skills

Press Releases, 27%
Alumni, 6%
Graphic Design, 5%
External Communications, 5%
Feature Stories, 4%
Press Conferences, 4%

Common public relations manager skills

Press Releases, 20%
Web Content, 5%
Pr Campaigns, 4%
Marketing Campaigns, 4%
Digital Marketing, 4%
Facebook, 3%

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Assistant Director Of Public Relations
Assistant Director Of Public Relations vs Public Relations Manager

Updated January 8, 2025

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