Assistant director of public relations vs public relations specialist

The differences between assistant directors of public relations and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant director of public relations and a public relations specialist. Additionally, an assistant director of public relations has an average salary of $49,080, which is higher than the $48,124 average annual salary of a public relations specialist.

The top three skills for an assistant director of public relations include press releases, alumni and graphic design. The most important skills for a public relations specialist are press releases, web content, and project management.

Assistant director of public relations vs public relations specialist overview

	Assistant Director Of Public Relations	Public Relations Specialist
Yearly salary	$49,080	$48,124
Hourly rate	$23.60	$23.14
Growth rate	8%	8%
Number of jobs	24,202	29,698
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 81%
Average age	42	42
Years of experience	4	4

Assistant director of public relations vs public relations specialist salary

Assistant directors of public relations and public relations specialists have different pay scales, as shown below.

	Assistant Director Of Public Relations	Public Relations Specialist
Average salary	$49,080	$48,124
Salary range	Between $29,000 And $81,000	Between $33,000 And $68,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between assistant director of public relations and public relations specialist education

There are a few differences between an assistant director of public relations and a public relations specialist in terms of educational background:

	Assistant Director Of Public Relations	Public Relations Specialist
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 81%
Most common major	Communication	Communication
Most common college	Northwestern University	Northwestern University

Assistant director of public relations vs public relations specialist demographics

Here are the differences between assistant directors of public relations' and public relations specialists' demographics:

	Assistant Director Of Public Relations	Public Relations Specialist
Average age	42	42
Gender ratio	Male, 35.3% Female, 64.7%	Male, 30.3% Female, 69.7%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage	16%	12%

Differences between assistant director of public relations and public relations specialist duties and responsibilities

Assistant director of public relations example responsibilities.

Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Work with social media team to create Facebook posts for Burpee events and online media placements.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Public relations specialist example responsibilities.

Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
Launch Instagram account for Chevy Motorsports fans.
Promote company through personal blog, twitter and reddit pages.

Assistant director of public relations vs public relations specialist skills

Common assistant director of public relations skills

Press Releases, 27%
Alumni, 6%
Graphic Design, 5%
External Communications, 5%
Feature Stories, 4%
Press Conferences, 4%

Common public relations specialist skills

Press Releases, 18%
Web Content, 6%
Project Management, 5%
Facebook, 4%
Story Development, 4%
Marketing Campaigns, 4%

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Assistant Director Of Public Relations
Assistant Director Of Public Relations vs Public Relations Specialist

Updated January 8, 2025

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