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Associate retailer vs general sales associate

The differences between associate retailers and general sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a general sales associate has an average salary of $29,328, which is higher than the $28,763 average annual salary of an associate retailer.

The top three skills for an associate retailer include ladders, sales floor and loss prevention. The most important skills for a general sales associate are POS, work ethic, and food preparation.

Associate retailer vs general sales associate overview

Associate RetailerGeneral Sales Associate
Yearly salary$28,763$29,328
Hourly rate$13.83$14.10
Growth rate--
Number of jobs474,522383,009
Job satisfaction3-
Most common degreeHigh School Diploma, 35%Bachelor's Degree, 36%
Average age4141
Years of experience--

What does an associate retailer do?

An Associate Retailer is responsible for keeping the sales area up to standard and assisting customers while inside the store's premises. Most of the tasks revolve around keeping items on shelves clean and well-organized, greeting and offering assistance to customers, responding to inquiries and locating products, and even providing suggestions or recommendations when necessary and in adherence to the store's policies and regulations. In other stores and retail outlets, the Associate Retailer may also process payments and returns while still putting importance to customer satisfaction.

What does a general sales associate do?

The job of a general sales associate is to provide great customer service and increase the revenue of a business. They sell products and services and help customers find the right product. Depending on the retail store, their responsibilities may involve organizing store shelves, answering customers' questions, ringing up purchases, operating the cash register, and greeting customers. They may also be expected to take full charge of the managing of all financial transactions and balancing drawers.

Associate retailer vs general sales associate salary

Associate retailers and general sales associates have different pay scales, as shown below.

Associate RetailerGeneral Sales Associate
Average salary$28,763$29,328
Salary rangeBetween $23,000 And $35,000Between $21,000 And $39,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonHawaii
Best paying companyMarsKaufman Dolowich & Voluck
Best paying industryHospitalityAutomotive

Differences between associate retailer and general sales associate education

There are a few differences between an associate retailer and a general sales associate in terms of educational background:

Associate RetailerGeneral Sales Associate
Most common degreeHigh School Diploma, 35%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common college--

Associate retailer vs general sales associate demographics

Here are the differences between associate retailers' and general sales associates' demographics:

Associate RetailerGeneral Sales Associate
Average age4141
Gender ratioMale, 35.1% Female, 64.9%Male, 60.2% Female, 39.8%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 21.5% Asian, 6.8% White, 55.7% American Indian and Alaska Native, 0.6%Black or African American, 9.6% Unknown, 5.6% Hispanic or Latino, 18.5% Asian, 7.2% White, 58.4% American Indian and Alaska Native, 0.7%
LGBT Percentage7%7%

Differences between associate retailer and general sales associate duties and responsibilities

Associate retailer example responsibilities.

  • Accomplish upselling goals to contribute to company's success.
  • Provide excellent retail customer service; manage stock and inventory; operate POS cash register
  • Provide excellent customer service while upselling promotional products
  • Promote the organization via Facebook, twitter, and blog.
  • Used Rf scanners to pull equipment from stockroom and place on the sales-floor.
  • Pull items from the queue for restocking, tracking inventory with an RF unit.
  • Show more

General sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
  • Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Associate retailer vs general sales associate skills

Common associate retailer skills
  • Ladders, 23%
  • Sales Floor, 22%
  • Loss Prevention, 14%
  • Customer Issues, 10%
  • PET, 10%
  • Retail Store, 4%
Common general sales associate skills
  • POS, 15%
  • Work Ethic, 14%
  • Food Preparation, 11%
  • PowerPoint, 10%
  • Customer Service, 10%
  • Lead Generation, 9%