Communications officer vs campaign manager

The differences between communications officers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications officer and a campaign manager. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $40,161 average annual salary of a communications officer.

The top three skills for a communications officer include affordable housing, non-emergency telephone calls and customer service. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Communications officer vs campaign manager overview

	Communications Officer	Campaign Manager
Yearly salary	$40,161	$78,890
Hourly rate	$19.31	$37.93
Growth rate	8%	8%
Number of jobs	73,260	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

What does a communications officer do?

A communications officer is responsible for maintaining the brand image of an organization through monitoring marketing campaigns and public relations techniques. Communications officers handle press releases, social media management, media outreach, reviewing digital contents, and disseminating public communications within the company's premises and appropriate audience. They often coordinate with the senior management to develop strategic procedures to improve brand awareness, attracting potential partnerships that would generate more revenues and increase the company's profitability. A communications officer must have excellent leadership skills to monitor the performance of the communications staff and ensure maximum productivity.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Communications officer vs campaign manager salary

Communications officers and campaign managers have different pay scales, as shown below.

	Communications Officer	Campaign Manager
Average salary	$40,161	$78,890
Salary range	Between $25,000 And $62,000	Between $56,000 And $109,000
Highest paying City	New York, NY	Boston, MA
Highest paying state	New York	Nevada
Best paying company	Morgan Stanley	Apple
Best paying industry	Non Profits	Technology

Differences between communications officer and campaign manager education

There are a few differences between a communications officer and a campaign manager in terms of educational background:

	Communications Officer	Campaign Manager
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 78%
Most common major	Criminal Justice	Political Science
Most common college	California State University - Bakersfield	Stanford University

Communications officer vs campaign manager demographics

Here are the differences between communications officers' and campaign managers' demographics:

	Communications Officer	Campaign Manager
Average age	42	42
Gender ratio	Male, 44.3% Female, 55.7%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between communications officer and campaign manager duties and responsibilities

Communications officer example responsibilities.

Manage Facebook page and create event page for grand opening.
Perform the duties of watch supervisor managing the maintenance and operation of all RF and base band equipment.
Lead project to upgrade CCTV cameras, digital recording devices, fiber optics, and monitors within the operations center.
Coordinate the installation of a university wide RF base Motorola radio system that has IP base network components.
Answer PBX phones for the hospital including paging duties and taking messages.
Document findings of building checks, fire watches, and park patrol observations.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Communications officer vs campaign manager skills

Common communications officer skills

Affordable Housing, 15%
Non-Emergency Telephone Calls, 11%
Customer Service, 7%
Computer Aided Dispatch, 6%
Public Safety Agencies, 5%
CAD, 5%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Communications Officer
Communications Officer vs Campaign Manager

Updated January 8, 2025

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