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Designer/art director vs graphic design manager

The differences between designer/art directors and graphic design managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a designer/art director, becoming a graphic design manager takes usually requires 6-12 months. Additionally, a designer/art director has an average salary of $97,448, which is higher than the $66,975 average annual salary of a graphic design manager.

The top three skills for a designer/art director include photography, graphic design and creative concepts. The most important skills for a graphic design manager are graphic design, project management, and customer service.

Designer/art director vs graphic design manager overview

Designer/Art DirectorGraphic Design Manager
Yearly salary$97,448$66,975
Hourly rate$46.85$32.20
Growth rate4%3%
Number of jobs53,31448,269
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Average age4038
Years of experience612

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

What does a graphic design manager do?

A graphic design manager is primarily in charge of leading and overseeing the efforts of a graphic design team, ensuring adherence to goals and deadlines. It is their duty to learn and analyze the purpose of design, coordinate staff, liaise with internal and external parties, set goals and objectives, manage schedules, and conceptualize plans. Furthermore, as a graphic design manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations, including its vision and mission.

Designer/art director vs graphic design manager salary

Designer/art directors and graphic design managers have different pay scales, as shown below.

Designer/Art DirectorGraphic Design Manager
Average salary$97,448$66,975
Salary rangeBetween $60,000 And $157,000Between $49,000 And $91,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNew York
Best paying companyThe Walt Disney CompanyMeta
Best paying industryMediaFinance

Differences between designer/art director and graphic design manager education

There are a few differences between a designer/art director and a graphic design manager in terms of educational background:

Designer/Art DirectorGraphic Design Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Designer/art director vs graphic design manager demographics

Here are the differences between designer/art directors' and graphic design managers' demographics:

Designer/Art DirectorGraphic Design Manager
Average age4038
Gender ratioMale, 59.0% Female, 41.0%Male, 48.9% Female, 51.1%
Race ratioBlack or African American, 4.3% Unknown, 5.9% Hispanic or Latino, 14.2% Asian, 7.7% White, 67.0% American Indian and Alaska Native, 0.8%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between designer/art director and graphic design manager duties and responsibilities

Designer/art director example responsibilities.

  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
  • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
  • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
  • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Show more

Graphic design manager example responsibilities.

  • Train employees how to utilize CMS to manage Psych.org content by assigning department web liaisons in web management tasks
  • Create ads, manage copywriting, respond to customer inquiries, generate brand unity, establish clear company identity.
  • Operate and maintain CNC machinery to increase shop productivity.
  • Use HTML and image editors as needed to maintain product catalog.
  • Operate computer and thermal wax printer to create heat transferable patterns.
  • Identify and implement SEO and SEM tactics that deliver quality measurable results.
  • Show more

Designer/art director vs graphic design manager skills

Common designer/art director skills
  • Photography, 9%
  • Graphic Design, 9%
  • Creative Concepts, 7%
  • Adobe Photoshop, 7%
  • Sketch, 6%
  • Product Design, 6%
Common graphic design manager skills
  • Graphic Design, 9%
  • Project Management, 7%
  • Customer Service, 7%
  • Adobe Photoshop, 6%
  • Adobe Creative Suite, 5%
  • Brochures, 5%

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