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Digital marketing manager jobs in Adams, PA - 256 jobs

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  • Digital Marketing Specialist

    Fresenius Kabi USA, LLC 4.7company rating

    Digital marketing manager job in Fernway, PA

    Job SummaryThe Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives. *Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams. This position is unable to offer sponsorship either now or in the future Base Salary Range: $80,000-85,000 Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities.Responsibilities Design and execute integrated digital marketing campaigns to assist commercial business in the digital space. Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement. Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities. Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones. Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies. Implement ongoing web optimization techniques to improve web performance. Job Requirements Bachelor's degree required. 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization. Knowledge of web analytics, such as SEO/SEM, AEO, and GEO. Experience with the following digital platforms: Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva. Proficient with Microsoft Office Suite of software. Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams Additional Information We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program. Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
    $80k-85k yearly 4d ago
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  • Marketing Manager - Digital Focus

    First National Bank of Pennsylvania 4.5company rating

    Digital marketing manager job in Pittsburgh, PA

    Primary Office Location:626 Washington Place. Pittsburgh, Pennsylvania. 15219.Join our team. Make a difference - for us and for your future. Marketing Manager Business Unit:Marketing Reports to:Director of Marketing Services Position Overview: This position is primarily responsible for developing and implementing a variety of marketing strategies to support the Company's executive leadership, corporate messaging and line of business initiatives with a focus on marketing programs and channels. Will manage brand alignment in all marketing efforts and serve as project manager on projects as assigned. Primary Responsibilities: Play a leadership role in building, aligning and executing marketing campaigns and tactics for designated lines of business and/or assigned projects. Projects may include but are not limited to assisting in de novo and branch closing marketing activities, business development activities, and market disruption initiatives. Executes more complex marketing projects and activities that may include working directly with internal sales teams, data teams, digital teams and/or corporate communications group. Assert an expert role in the preparation and execution of marketing initiatives, acting as a resource for colleagues and business partners on best practices and implementation details. Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the marketing process and implementation of tactical plans. Develop and sustain metrics for monitoring continuous improvement of all marketing programs. Manage budgets for assigned projects and captures and records all required project approvals. Adheres to all internal and external deadlines while also ensuring alignment with appropriate lines of business. Maintain awareness of industry trends and develops clear understanding of brand guidelines and style. Serves as a marketing department representative on designated project management teams. Performs other related duties and projects as assigned. All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions. Minimum Level of Education Required to Perform the Primary Responsibilities of this Position: BA or BS Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position: 5 Skills Required to Perform the Primary Responsibilities of this Position: Excellent communication skills, both written and verbal Excellent customer service skills Excellent project management skills Excellent organizational, analytical and interpersonal skills Detail-oriented Ability to work and multi-task in a fast paced environment Ability to use a personal computer and job-related software Licensures/Certifications Required to Perform the Primary Responsibilities of this Position: N/A Physical Requirements or Work Conditions Beyond Traditional Office Work: N/A Equal Employment Opportunity (EEO): It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.
    $91k-110k yearly est. 5d ago
  • Manager Paid Search, Retail Media

    The Kraft Heinz Company 4.3company rating

    Digital marketing manager job in Pittsburgh, PA

    We're on a journey to transform our eCommerce Marketing organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we're looking for data driven, entrepreneurial-minded, and consumer obsessed media experts to help us on this journey. The Retail Media Paid Search Manager is responsible for helping to drive our eCommerce business, with a focus on defining Paid Search Strategies & scaling best-practices across platforms. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth. Essential Functions & Responsibilities * Develop Retail Paid Search strategies to scale across 15+ Retailers (e.g. Targeting, SKUs, Placements, Budgets, and more) * In-depth Measurement across Retail Paid Search to identify areas to optimize against key KPIs (eCom Market Share, iROAS, etc.) * Optimize & enhance Retail Paid Search routines to maximize effectiveness & efficiencies of processes internally & externally with agency partner * Partner with key cross-functional stakeholders to drive holistic Search Strategies to win the digital shelf: eCom Marketing, Data & Analytics, Content, and more * Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis * Regularly participate and own monthly/quarterly business reviews, retailer media capabilities assessments and industry POVs * Continuously innovate and develop forward thinking strategies and roadmaps as retail paid search capabilities evolve * Create Playbooks & Principles to influence overall strategies at scale & educate internal stakeholders Expected Experience & Required Skills * Digital & performance marketing experience (5+ years) * Prior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred * Experience working with Retail Media Networks (e.g. Walmart Connect, Amazon Advertising, Kroger Precision Marketing, etc.) * Media strategy / buying experience in paid search; retail media specifically preferred * Strong storytelling and influence ability to internal and external partners * Ability to effectively work independently as well as collaboratively across multiple functions * Strong motivation in fast paced environment with a bias for action Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values. New Hire Base Salary Range: $102,100.00 - $127,600.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: * Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments * Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training * Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs * Financial - 401k, Life, Accidental Death & Dismemberment, Disability Location(s) Employee's Home - National Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact *********************** for assistance.
    $102.1k-127.6k yearly 15d ago
  • Manager - Marketing Decision Support

    Wesco 4.6company rating

    Digital marketing manager job in Pittsburgh, PA

    The Manager, Marketing Decision Support will lead a team of analysts responsible for delivering both ad-hoc and recurring reports that support the marketing organization. This includes evaluating program effectiveness and calculating Marketing ROI. The team will also help establish best practices for marketing measurement, leveraging both internal and external data sources to enable timely, accurate decision-making that drives business and customer impact. This role will work closely with SBU Marketing, Digital Marketing, and Marketing Programs & Operations to ensure strong cross-functional collaboration and high-quality execution and measurement of marketing initiatives. **Responsibilities:** + Lead a team of analysts and functional data specialists to produce measurements and models to increase the efficiency and effectiveness of commercial teams. + Manage the full life cycle of analytics projects: develop and solicit requirements, prioritize projects, interpret results, and communicate findings to varying levels of management. + Serve as subject matter expert on analytic models' implementation into business applications. + Drive development of data availability for the commercial teams and functions. + Take responsibility for MDM quality for relevant data domains. + Build strong relationships with key stake holders to foster an environment in which the team is viewed as a business partner in the achievement of financial and non-financial objectives. + Conceive, design and execute basic and complex models (descriptive, diagnostic, predictive and prescriptive) to provide insights and recommendations that drive business behavior. + Analyze customer and company data to identify trends and potential opportunities, and measure achievement toward goals, for WESCO's customers, suppliers, operating businesses and internal functions. **Qualifications:** + Bachelor's degree in Finance, Statistics, Information Systems, Marketing, or Mathematics required. Master's degree in Business Administration, Information Systems or Analytics preferred. + 6 years required of analyzing data to identify insights + 4 years required of working with relational database (ex: AWS, Teradata, MS SQL Server, Azure, MS Access, etc.) + 2 years preferred of working with data science/data modeling tools (ex: SAS, Altyrex, SPSS, DataRobot, etc.) + 2 years preferred of working with business-to-business (B2B) wholesale distribution selling environments, including lead generation and sales pipelines + 2 years preferred of working with customers in construction, utility, industrial or technology infrastructure customer verticals + Critical thinking - demonstrated ability to turn data into information into insight and solve complex problems that require independent judgment with no prescribed procedures required + Excellent attention to detail, organization, supervisory and project management skills required + Demonstrated success in establishing and maintaining effective business relationships, communicating to senior levels of organizations required + Demonstrated ability to communicate complex information in a straightforward manner using precise language, especially to non-technical audiences required + Demonstrated success in managing multiple deadlines under tight timelines with multiple priorities required + Proficient in Microsoft Office Products - highly proficient in Excel required + Proficient with statistical/probabilistic calculations and concepts required + Proficient in SQL or other data-oriented programming languages required + Demonstrated success in developing/establishing advanced data models into business applications (ex: supervised & unsupervised learning models, simulation, optimization) preferred At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. Our Company's greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits (**************************************************************************** and active community engagement, we create an environment where every team member has the opportunity to thrive. Learn more about Working at Wesco here (******************************************************************* and apply online today! Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500 company. _Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer. _ _Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act._
    $73k-109k yearly est. 60d+ ago
  • Digital Marketing Manager

    Tako

    Digital marketing manager job in Pittsburgh, PA

    Job Responsibilities: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Job Skills: BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement
    $82k-119k yearly est. 60d+ ago
  • Marketing Manager - Digital Focus

    First National Trust Company

    Digital marketing manager job in Pittsburgh, PA

    Primary Office Location:626 Washington Place. Pittsburgh, Pennsylvania. 15219.Join our team. Make a difference - for us and for your future. Marketing Manager Business Unit: Marketing Reports to: Director of Marketing Services Position Overview: This position is primarily responsible for developing and implementing a variety of marketing strategies to support the Company's executive leadership, corporate messaging and line of business initiatives with a focus on marketing programs and channels. Will manage brand alignment in all marketing efforts and serve as project manager on projects as assigned. Primary Responsibilities: Play a leadership role in building, aligning and executing marketing campaigns and tactics for designated lines of business and/or assigned projects. Projects may include but are not limited to assisting in de novo and branch closing marketing activities, business development activities, and market disruption initiatives. Executes more complex marketing projects and activities that may include working directly with internal sales teams, data teams, digital teams and/or corporate communications group. Assert an expert role in the preparation and execution of marketing initiatives, acting as a resource for colleagues and business partners on best practices and implementation details. Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the marketing process and implementation of tactical plans. Develop and sustain metrics for monitoring continuous improvement of all marketing programs. Manage budgets for assigned projects and captures and records all required project approvals. Adheres to all internal and external deadlines while also ensuring alignment with appropriate lines of business. Maintain awareness of industry trends and develops clear understanding of brand guidelines and style. Serves as a marketing department representative on designated project management teams. Performs other related duties and projects as assigned. All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions. Minimum Level of Education Required to Perform the Primary Responsibilities of this Position: BA or BS Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position: 5 Skills Required to Perform the Primary Responsibilities of this Position: Excellent communication skills, both written and verbal Excellent customer service skills Excellent project management skills Excellent organizational, analytical and interpersonal skills Detail-oriented Ability to work and multi-task in a fast paced environment Ability to use a personal computer and job-related software Licensures/Certifications Required to Perform the Primary Responsibilities of this Position: N/A Physical Requirements or Work Conditions Beyond Traditional Office Work: N/A Equal Employment Opportunity (EEO): It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.
    $82k-119k yearly est. Auto-Apply 6d ago
  • Paid Media Manager

    Wavestone

    Digital marketing manager job in Pittsburgh, PA

    Be part of a global consulting powerhouse, partnering with clients on their most critical strategic transformations. We are Wavestone. Energetic, solution-driven experts who focus as much on people as on performance and growth. Hand in hand, we share a deep desire to make a positive impact. We are an ambitious firm with a worldwide reach and an ever-expanding portfolio of clients, topics, and projects. In North America, Wavestone operates from hubs in New York City, Pittsburgh, Dallas and Toronto. We work closely with CEOs and technology leaders to optimize IT strategy, sourcing models, and business processes and are committed to building lasting partnerships with our clients. Are you a true team player, living strong values? Are you a passionate learner, aiming to grow every day? Are you a driven go-getter, tackling challenges head-on? Then we could be the right fit for you. Join Wavestone and thrive in an environment that's empowering, collaborative, and full of opportunities to turn today's challenges into tomorrow's solutions - supporting our 4 core capabilities: Business Consulting | Business Strategy & Transformation, Organizational Effectiveness & Change Management, Operating Model Design & Agility, Program Leadership & Project Management, Marketing, Innovation, & Customer Experience Technology Consulting | IT Strategy & CTO Advisory, Technology Delivery, Data & Artificial Intelligence, Software & Application: Development & Integration, SAP Consulting, Insurance/Reinsurance Cybersecurity | Cyber Transformation Remediation, Cyber Defense & Recovery, Digital Identity, Audit & Incident Response, Product & Industrial Cybersecurity Sourcing & Service Optimization | Global Services Strategy, IT & Business Process Services Outsourcing, Global In-House Center Support, Services Optimization, Sourcing Program Management Read more at ***************** Job Description We're seeking a hands-on Paid Media Manager who enjoys diving deep into data and building cross-channel strategies, and has a proven track record in lead generation. Our Paid Media Manager will own and optimize lead generation campaigns across multiple paid channels. with a proven track record in lead generation. This role requires a mix of analytical rigor, campaign management, and creative execution, with a focus on driving measurable ROI. While paid media is central, this role also supports broader marketing initiatives, including collaborating with stakeholders and practice leads to develop creative content and campaign ideas. Responsibilities Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals. Own strategy and execution to develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads. Drive results and scale conversion-focused campaigns to meet our growth goals. Conduct keyword research and competitive analysis to inform campaign strategies. Develop and refine audience targeting to improve campaign performance. Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI. Leverage Salesforce to track, report, and ensure lead quality and attribution. Implement and manage offline conversion tracking, connecting CRM and sales data to paid media platforms to improve optimization, lead quality, and attribution accuracy Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams. Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance. Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates. Translate performance data into clear insights and identify new growth opportunities and recommendations for leadership. Coordinate timelines and priorities across internal teams to deliver campaigns on schedule. Qualifications Education Bachelor's degree in a variety of disciplines to include Business, Marketing, Communications, Information Systems or other related fields. Required Experience 3+ years of hands-on experience managing performance-driven paid media campaigns (Google, Microsoft, LinkedIn). Strong skills in analytics and reporting (Google Analytics and Salesforce). A strong background in conversion tracking (Google Tag Manager, Google Analytics) and understanding of data compliance. Project management skills; able to juggle multiple campaigns and stakeholders. Ability to engage practice leads, contribute ideas, make recommendations and proactively follow-up. Familiarity with SEO principles and ability to integrate SEO considerations into paid campaigns. Excellent written and visual communication skills. Preferred Experience Experience with design tools enabling you to independently create or refine campaign assets when needed (Adobe Suite, Canva). Google Ads and/or Microsoft Ads certifications. Digital marketing experience gained in management consulting, professional services, or B2B focused companies. Benefits Medical / Dental / Vision coverage Health Care FSA and Dependent Care FSA Employer Paid disability and life insurance Short-term & Long-term Disability Term life and AD&D Voluntary life insurances Critical Illness and Accident insurances $50 Technology stipend (monthly) 401(k) retirement plan - Traditional 401(k) & Roth 401(k) 30 Days of flexible paid time off (accrued monthly) Employee Assistance Plan (EAP) Paid Parental Leave Policy Ability to participate in the company ESOP plan Additional Information Wavestone is an equal opportunity employer. We embrace diversity as a core component of our culture. Our collective success depends heavily on the recruitment and inclusion of qualified professionals, regardless of individual characteristics such as race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity, disability, veteran's status, or any characteristic protected by law.
    $82k-128k yearly est. 13d ago
  • Manager, Marketing Research & Insights

    Chicken of The Sea 4.1company rating

    Digital marketing manager job in Pittsburgh, PA

    Pittsburgh, PA Chicken of the Sea is an iconic American brand that was founded in 1930. Today, Chicken of the Sea enjoys broad distribution across all major retail channels, with growth opportunities in foodservice and outside the U.S. Besides its eponymous brand, Chicken of the Sea also sells Genova and King Oscar premium seafood products. Chicken of the Sea International (COSI) has been wholly owned since 2000 by Thai Union (TU), the largest global producer of ambient seafood. Chicken of the Sea Frozen Foods is a sister U.S. company that focuses on frozen and chilled seafood sales. Other iconic seafood brands in the TU Global portfolio include John West, Mareblu, and King Oscar. Under the leadership of CEO Thiraphong Chansiri, Thai Union has more than tripled its revenue to over $4 billion annually and has an aggressive growth agenda. Chicken of the Sea International operates under the common corporate vision, mission and values of Thai Union, an industry leader in sustainable fishing practices and manufacturing processes that capture the freshness, nutritional value, and sensorial experience of seafood. The global organization lives by the 6 deeply held values: Passionate, Humble, Respectful, Responsible, Collaborative, and Innovative. COSI is an organization that is very proud of its heritage. First established as VanCamp seafood company more than 100 years ago (1914), the company celebrates its story as one of the oldest food companies in the country that is still in operation. The company is currently undergoing a significant business transformation aimed at accelerating business growth. OVERVIEW OF ROLE As the Marketing Research & Insights Manager, you will lead the charge in translating consumer understanding into actionable strategies that drive growth for COSI's brands. You'll develop consumer-based brand and category insights, helping shape strategy and guide key business decisions across Marketing, Innovation, Sales Planning, and Retail Sales teams. Like all roles on our team, this position calls for versatility and a hands-on mindset. You'll thrive in an entrepreneurial environment where initiative, ownership, and a strong ability to turn data into meaningful stories are key to success. It's an exciting time for our North American business. We're building a team rich in talent, diverse perspectives, and high energy - united by a shared passion for consumer-centric growth and brand excellence. This role leads insights for the U.S. market while staying closely connected to the Global Insights community. You'll report to the Global Strategic Insights Director, with a dotted line to the U.S. Marketing Director. Your work will play a key role in sharing the U.S. consumer voice and trends that help shape Thai Union's global perspective. KEY RESPONSIBILITIES * Lead marketing research to fuel innovation and brand growth - inspiring fresh thinking and identifying white space opportunities through market trends, social listening, and competitive intelligence. * Provide category management expertise and deliver ongoing shopper insights to brand and retail sales teams to inform customer category reviews. * Synthesize insights from multiple data sources and communicate findings through clear storytelling and impactful data visualization. * Integrate primary, secondary, and syndicated data to deliver holistic, insight-driven business recommendations. * Track and curate emerging consumer and category trends to shape long-term brand relevance and business growth. * Design and execute primary research - from scoping business questions and selecting methodologies to managing vendor relationships and ensuring high-quality deliverables. * Translate business challenges into clear consumer questions and use insight and creativity to uncover actionable answers. * Champion a culture of consumer centricity, ensuring that the voice of the consumer informs every key decision across the organization. REQUIREMENTS * 5+ years of relevant experience in CPG, ideally within the food or beverage industry. * Proven ability to connect data points into compelling narratives that influence decision-making. * Highly collaborative, with experience working cross-functionally to deliver best-in-class category and shopper insights. * Strong command of Nielsen/Circana or equivalent retail sales and consumer panel data sources. * Solid understanding of market research principles, including shopper behavior, marketing mix modeling, consumer testing, and predictive analytics. * Exceptional verbal, written, and presentation skills with strong attention to detail. * Demonstrated analytical thinking and organizational skills with the ability to manage multiple priorities. * Proficient in Microsoft Excel, PowerPoint, and Word. * Ability to work effectively in a team environment and build productive partnerships with internal and external stakeholders * Comfortable traveling occasionally, as needed, to conduct research, to attend internal meetings, etc. * BA/BS Required; MBA preferred PHYSICAL DEMANDS While performing this job, the employee is regularly required to sit, communicate, usually through talking, hearing, writing and typing. Employee should be able to operate standard office equipment, i.e., telephones, computers, facsimile and copier. The employee is occasionally required to stand and walk, and move or lift to 35 lbs. The employee regularly works in a well-lighted, heated and/or air-conditioned indoor office setting with a moderate degree of noise. The employee is required to comply with all company policies, rules and directives, including safe work practices. VALUES * Collaborative - works well with diverse workforce; communicates professionally with associates and leaders * Responsible - punctual, proactively communicates status of issues and projects * Humble - eager to learn new skills, asks for assistance when needed * Passionate - has a support-mindset; committed to be the best * Respectful - exhibits behaviors of caring, compassion, honesty, integrity, and fairness * Innovative - constantly looks for ways to be more efficient and productive; Committed to continuous improvement A career at Thai Union is a unique experience to grow as a professional and as a person. You will join a global fast-growing, innovative, and entrepreneurial organization deeply committed to its people, its community, and the environment. Every single one of our employees matter. We are always listening and giving our talent opportunities to grow, develop, and implement new ideas to make a difference. Our focus on corporate social responsibility and sustainability in a creative and dynamic environment, combined with great opportunities to lead progress, is a guarantee you will quickly develop your professional skills within a diverse & inclusive human-centered organization. Thai Union is committed to providing equality of opportunity. If you require any reasonable adjustments to help support your application, please let us know. We are an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
    $86k-114k yearly est. 41d ago
  • Digital Marketing Analyst

    American Eagle Outfitters 4.4company rating

    Digital marketing manager job in Pittsburgh, PA

    Marketing Analyst Purpose: The Marketing Analyst is responsible for ensuring on time and accurate delivery of marketing data to our marketing modeling partners as well as owning all tactical financial reporting and accounting. They will partner with the Manager of Marketing Analytics and other Marketing Managers to develop efficient data transfer, quality assurance, and data governance practices while also partnering closely with cross-functional Finance partners to accurately track and account for Media budgets and spend. Responsibilities: Coordination: Coordinate with Data Engineering and business stakeholders on monthly and quarterly aggregate data submissions Coordinate with Data Engineering and business stakeholders on quarterly data validation Manage customer segmentation data pipeline with Data Engineering Ensure accurate and timely data transfers from Data Engineering team Manage weekly spend and taxonomy file updates with Cross Functional partners Manage Daily spend spend file transfer (API or manual) Quality Assurance: Ensure data governance on quarterly data from business stakeholders Supervise weekly data validation from business stakeholders Address bad data issues from TransUnion Ensure all tasks are carried out according to project schedule and communicate and flag risks and delays Financial Ownership: Pull media costs daily from all Media platforms, aggregating and uploading to internal tools Compile Month End Close file for Finance team, collecting data from all Media platforms Own all Media invoicing, including creation of POs and accepting/reconciling all vendor invoices Process & Improvements: Thoroughly document all processes related to data collection, transfer, and validation and maintain documentation as processes change Identify areas of opportunity to streamline both processes and reporting outputs to improve team efficiency Qualifications: Bachelor's Degree in Marketing, Analytics, Data Science, Statistics or related field 2-3 years of experience in an analytics, digital marketing, or data science role Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills Strong verbal and written communication skills Demonstrated collaborative skills and ability to work well within a team Ability to work in a fast-paced and deadline-oriented environment Self-motivated with critical attention to detail, deadlines and reporting High degree of proficiency with data tracking, management, analysis, and visualization software including but limited to: Google Analytics, Google Cloud Platform, Tableau, Excel, SQL Pay/Benefits Information: Actual starting pay is determined by various factors, including but not limited to relevant experience and location. Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits. Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here. AEO may also provide discretionary bonuses and other incentives at its discretion.
    $84k-112k yearly est. Auto-Apply 15d ago
  • Marketing Manager

    Howard Hanna Real Estate Services 4.1company rating

    Digital marketing manager job in Pittsburgh, PA

    SUMMARY: The Marketing Manager, Howard Hanna Financial Services, will bring their marketing expertise to a fast-growing division that includes mortgage, insurance, and title companies. Reporting to the Vice President of Marketing for Howard Hanna Real Estate Services, this role will be responsible for executing strategies that support growth and brand awareness across multiple financial services brands. The Marketing Manager will oversee day-to-day execution, creative development, and campaign performance, while ensuring alignment with the strategic vision set by Marketing and Financial Services Leadership. Key Responsibilities: Brand & Campaign Execution Manage marketing campaigns across web, email, print, video, and advertising channels. Ensure brand integrity and consistency across all creative assets. Provide creative direction to internal and external partners, ensuring campaigns are visually compelling and strategically aligned. Collaboration & Leadership Supervise at least one direct report, providing coaching, feedback, and development opportunities. Work closely with financial services leadership teams to identify opportunities, solve challenges, and support business goals. Partner with the Shared Creative Services team to maintain design standards and deliver integrated campaigns. Support diversity, equity, and inclusion initiatives as they relate to marketing and communications. Operations & Reporting Monitor project budgets, campaign performance, and ROI reporting. Maintain and develop organized systems for marketing documentation, approvals, and compliance. Provide regular updates to leadership on campaign status and outcomes. Written Communications Work in partnership with the Real Estate Communications Department to develop written content including blogs, press releases, internal announcements, and The Loop quarterly newsletter. Ensure messaging reflects the voice, values, and priorities of Howard Hanna Financial Services. Social Media & Digital Presence Direct the strategy and content development for financial services social media accounts. Align campaigns with the broader Howard Hanna Real Estate brand while creating distinct positioning for each service and brand. Track and report on engagement, growth, and lead generation performance. Mortgage Marketing Muscles Oversee the writing, design, and delivery of Mortgage Marketing Muscles , a weekly newsletter distributed to the sales team. Collaborate with mortgage leadership and stakeholders to ensure timely, relevant, and actionable content. CRM & Campaign Strategy Manage the strategic direction and execution of the mortgage CRM, Surefire . Maintain and build on current sales tools used by the financial sales teams, ensuring they are effective, updated, and aligned with business goals. Build and connect campaigns tailored to various lead types and target audiences, including prospects, clients, and real estate agent partners. Partner with IT, sales, and operations teams to improve lead routing, segmentation, and conversion tracking. The Ideal Candidate The ideal candidate for the Marketing Manager role is a resourceful and proactive professional who thrives in a fast-paced environment. This person is not afraid to roll up their sleeves and get things done, whether that means drafting copy, jumping in on a design project, or troubleshooting a CRM campaign. They bring a collaborative and creative mindset, working seamlessly with cross-functional teams and business leaders while contributing innovative ideas that drive results. The ideal candidate is comfortable managing multiple projects with competing priorities and tight deadlines, and they approach challenges with flexibility, adaptability, and a solutions-oriented attitude.Strong organizational skills, combined with the ability to think both strategically and tactically, will allow this individual to balance big-picture goals with day-to-day execution. They are a natural communicator, both in writing and verbally, who can confidently create and oversee a variety of content from newsletters and blogs to social media campaigns and press releases.Above all, this candidate is motivated by growth and impact. They take ownership of their work, are eager to learn, and bring the kind of initiative and energy that inspires the people around them.Qualifications Bachelor's degree in Marketing, Communications, or related field. 5+ years of experience in marketing, preferably in financial services, mortgage, or real estate industries. Supervisory or project leadership experience required. Proven ability to develop and execute marketing campaigns across multiple channels. Experience managing social media accounts and CRM/marketing automation platforms. Strong writing, editing, and communication skills. Knowledge of digital advertising, SEO, and analytics tools. Ability to manage multiple priorities and projects with a high level of organization. Collaborative mindset with experience working cross-functionally. HowardHanna.com Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.
    $73k-111k yearly est. Auto-Apply 32d ago
  • Assistant Global Marketing Manager

    Agr International, Inc. 4.3company rating

    Digital marketing manager job in Butler, PA

    Job Description Agr International is seeking an Assistant Global Marketing Manager to join our Marketing team at our Butler, PA campus. The right candidate will be creative and passionate about their work and be comfortable working with a small, dedicated marketing team. Responsibilities of the Position: Support the Marketing Department to ensure the successful development and implementation of campaigns and initiatives that align with established business goals. Execute brand and advertising campaigns from conception to reporting. Create, implement, track, and optimize digital and traditional marketing campaigns across multiple channels for new and existing products. Design assets in support of company branding. Collaborate with the Marketing team as well as cross-functional teams to accomplish successful campaigns. This position will require a high degree of independence and autonomy under the guidance of the Marketing Manager. Qualifications: Bachelor's Degree in Marketing, Communications, Business, or equivalent. 5+ years of marketing experience, ideally in a product or manufacturing company. Experience with B2B and B2C marketing initiatives, campaigns and assets (brochures, advertisements, web graphics and related sales support materials for print and digital media) required. Experience managing outside vendors. Proficient in Microsoft Office products, especially Excel and PowerPoint. Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop & Acrobat) Working knowledge of Google Analytics, SEO and email software. Experience with digital photography and video. Understanding of WordPress preferred. Effective communication, conceptual thinking, typography, and design skills. Travel requirements: 5-15 travel days per year, which could include domestic or international. About Agr: Agr International, Inc. is an innovative supplier of quality assurance and process automation equipment to the global packaging market. From glass packaging to ultra-lightweight plastic water bottles, Agr equipment is leading the challenge to provide greener, more environmentally responsible packaging. Over 250 billion bottles are managed by Agr systems every year, helping food and beverage manufacturers produce safe, lightweight bottles that protect the products that we use every day. Agr products can be found in over 120 countries worldwide. Agr offers a competitive salary and comprehensive benefits package. For consideration, please apply on line. U.S. Workers only. EOE
    $65k-85k yearly est. 22d ago
  • Director, Digital Assets Products And Platform Strategy

    Federated Hermes, Inc.

    Digital marketing manager job in Pittsburgh, PA

    * Bachelor degree required: Professional qualification e.g., finance, accountancy, law or tax * Proven experience delivering digital asset solutions within Financial Services or similar Fintec/Digital Asset providers * Strong understanding of blockchain and distributed ledger technology (DLT), including familiarity with various blockchain platforms and their capabilities * In-depth understanding of digital asset classes, including cryptocurrencies, tokenized securities, stablecoins and Central Bank Digital Currencies (CBDCs). * Previous experience in financial services including in-depth understanding of mutual funds, money market funds, UCITS and private funds; Background in product, operational processes, technology platforms and front office activities preferred * Familiarity with key regulations and knowledgeable about evolving regulatory landscape and latest developments in digital asset regulations and policies required * Awareness of operational, reputational and investment risk and ways these can be mitigated required MAJOR DUTIES: The Director, Digital Assets Product and Platform Strategy is responsible for driving the digital asset strategy and product delivery in order to grow new assets, uncover new distribution opportunities and establish new use cases for Federated Hermes investment capabilities. * Define long-term digital asset strategy, identifying opportunities in tokenized traditional assets, stablecoins, and other regulated digital instruments. * Develop and execute product and go-to-market strategy for Federated Hermes digital assets proposition. * Drive product development and management from ideation to launch, overseeing the entire product lifecycle, including design, development, testing, and implementation. * Contribute to the evaluation, selection, and integration of third-party distributors and potential vendors/partners/service providers. * Prepare business plans, budgets, and define KPIs to measure commercial success. * Stay ahead of global regulatory developments in digital assets and translate these into actionable plans and roadmaps. * Contribute to the development of all necessary policies, procedures, and controls to prepare for full regulatory compliance, setting best practice standards globally. * Liaise with internal and external stakeholders to ensure ongoing alignment and readiness across jurisdictions. * Collaborate with technology and operations teams to ensure secure, scalable, and resilient infrastructure is in place. * Manage strategic relationships and commercial agreements with exchanges and emerging digital asset marketplaces, ensuring optimal execution and service standards. * Act as the internal and external champion for digital assets, promoting adoption among existing and new institutional clients and partners. * Partner with Sales, Product Managers, Marketing, and Client support teams to position and promote the digital asset platform, leading the creation of sales and marketing materials. * Engage directly with institutional and platform clients to understand their evolving needs and adapt the offering accordingly. * Manage product risks by identifying, assessing, and mitigating operational, financial, reputational, and regulatory risks. * Drive thought leadership by representing the firm in industry events and contributing to thought leadership pieces. * Understand customer needs in relation to product strategy, development and management at Federated Hermes; coordinate third party research into customer insights where necessary and/or liaise with sales to obtain direct client feedback. * Coordinate relevant Federated Hermes' product initiatives related to digital assets including manufacturing, distribution and operational infrastructure via strong project and stakeholder management. HOURS/LOCATION: * 8:00 a.m. - 5:00 p.m. (overtime as required) * Federated Hermes Tower - Pittsburgh, PA * Hybrid Location (Office/Remote) EXPLANATORY COMMENTS: * Excellent entrepreneurial outlook; self- starter * Excellent presentation/coaching skills * Excellent project management skills * Excellent planning and organization skills and high attention to detail * Ability to express complex concepts in clear language * Exceptional communication skills (emails, board papers, presentations, meetings) * Strong strategic analysis and proposition development skills * Ability to multi-task and lead complex change projects * Ability to build relationships, advocate for digital assets project/resources and influence stakeholders at all levels of management across business and suppliers * Ability to act in proactive and professional manner, either autonomously or as part of broader team
    $84k-124k yearly est. 60d+ ago
  • Marketing Manager - Digital Focus

    First National Bank (FNB Corp 3.7company rating

    Digital marketing manager job in Pittsburgh, PA

    Primary Office Location: 626 Washington Place. Pittsburgh, Pennsylvania. 15219. Join our team. Make a difference - for us and for your future. Marketing Manager Business Unit: Marketing Reports to: Director of Marketing Services This position is primarily responsible for developing and implementing a variety of marketing strategies to support the Company's executive leadership, corporate messaging and line of business initiatives with a focus on marketing programs and channels. Will manage brand alignment in all marketing efforts and serve as project manager on projects as assigned. Primary Responsibilities: Play a leadership role in building, aligning and executing marketing campaigns and tactics for designated lines of business and/or assigned projects. Projects may include but are not limited to assisting in de novo and branch closing marketing activities, business development activities, and market disruption initiatives. Executes more complex marketing projects and activities that may include working directly with internal sales teams, data teams, digital teams and/or corporate communications group. Assert an expert role in the preparation and execution of marketing initiatives, acting as a resource for colleagues and business partners on best practices and implementation details. Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the marketing process and implementation of tactical plans. Develop and sustain metrics for monitoring continuous improvement of all marketing programs. Manage budgets for assigned projects and captures and records all required project approvals. Adheres to all internal and external deadlines while also ensuring alignment with appropriate lines of business. Maintain awareness of industry trends and develops clear understanding of brand guidelines and style. Serves as a marketing department representative on designated project management teams. Performs other related duties and projects as assigned. All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions. Minimum Level of Education Required to Perform the Primary Responsibilities of this Position: BA or BS Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position: 5 Skills Required to Perform the Primary Responsibilities of this Position: Excellent communication skills, both written and verbal Excellent customer service skills Excellent project management skills Excellent organizational, analytical and interpersonal skills Detail-oriented Ability to work and multi-task in a fast paced environment Ability to use a personal computer and job-related software Licensures/Certifications Required to Perform the Primary Responsibilities of this Position: N/A Physical Requirements or Work Conditions Beyond Traditional Office Work: N/A Equal Employment Opportunity (EEO): It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.
    $66k-75k yearly est. Auto-Apply 5d ago
  • Marketing Manager, Advancement Communications - Marketing and Communications

    Duquesne University 4.6company rating

    Digital marketing manager job in Pittsburgh, PA

    Salary: Commensurate with experience Benefits: Generous benefits include paid time off including holidays and vacation, retirement match, and tuition remission for employee and dependents. Details at ******************** Position Status: Full-time Hours: Varied Position Number: 435832/10-1116 FLSA Status: Exempt POSITION SUMMARY: The Marketing Manager, Advancement Communications will reside in the Division of Marketing Communications (DMC) and help coordinate and support comprehensive marketing and communications needs for the Division of University Advancement and overall University initiatives as necessary. Acting as the primary liaison between Advancement and DMC, this role will manage a wide range of marketing projects, with a special focus on development and alumni engagement. The Marketing Manager, Advancement Communications will lead marketing-style campaigns from concept through completion, including strategic planning, content creation, project management, website management and communications. The Marketing Manager, Advancement Communications will coordinate work with the Multimedia Content Creator and Asset Manager, Advancement Communications to provide brand aligned marketing products and coordination with allied staff in the Division of University Advancement. DUTIES AND RESPONSIBILITIES: Oversee marketing and communication projects with a focus on advancement. Define and execute strategy, content development, project management and reporting, as well as campus partner interactions, ensuring alignment with University brand efforts, major campaign messaging, and existing communications plans for relevant related Schools or Colleges, depending on the initiative. Act as the primary contact for Advancement and facilitate collaboration with the Division of Marketing and Communications. Write and/or edit copy for various web and social platforms, tailored to alumni and community audiences. This includes managing messaging, proofreading, writing both long and short format stories, and ensuring excellent command of grammar and style. Provide event-related marketing support, including creating event collateral materials, coordinating video and photography shoots, managing and writing website content, and ensuring design consistency. Completes other duties as assigned. REQUIREMENTS: Minimum qualifications: Bachelor's degree in Marketing, Communications, Writing, Journalism, English from an accredited institution and 3-5 years of work-related experience. Experience including marketing and advertising, project management, social media strategy and content creation, copywriting and client management. Preferred qualifications: 5-8 years of work- related experience. Experience including marketing for higher education with an emphasis on advancement,fundraising, or alumni relations, developing digital advertising campaigns, familiarity with video production and organizing commercial photography shoots, website development and analytics. Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following: Superior writing and communication skills. Strong problem-solving and planning capabilities. Ability to manage multiple projects and meet deadlines. Customer service oriented. Deep understanding of social media strategies and tactics. Ability to work collaboratively with various units across the organization. Ability to establish and maintain effective working relationships with the University Community. Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community. APPLICATION INSTRUCTIONS: Applicants are asked to submit a cover letter, resume, and contact information for three professional references. Duquesne University was founded in 1878 by its sponsoring religious community, the Congregation of the Holy Spirit. Duquesne University is Catholic in mission and ecumenical in spirit. Motivated by its Catholic identity, Duquesne values equality of opportunity both as an educational institution and as an employer.
    $48k-57k yearly est. 60d+ ago
  • Communications Manager - College of Engineering - Dean's Office Marketing and Communications

    Cmu

    Digital marketing manager job in Pittsburgh, PA

    Carnegie Mellon University is a private, global research university that stands among the world's most renowned education institutions. With ground-breaking brain science, path-breaking performances, creative start-ups, big data, big ambitions, hands-on learning, and a whole lot of robots, CMU doesn't imagine the future, we invent it. If you're passionate about joining a community that challenges the curious to deliver work that matters, your journey starts here! The College of Engineering at Carnegie Mellon is a world-class engineering college recognized for excellence, innovation, and the societal relevance and impact of its pursuits. We produce creative and technically strong engineers and research pioneering solutions to global challenges. We do this with an unprecedented commitment to integrating across engineering, sciences, arts, business, and other fields to yield transformative results. Carnegie Mellon University's College of Engineering is searching for a Communications Manager to join our team. This is an exciting opportunity for someone who thrives in an interesting and challenging work environment. Responsibilities: Manages project needs for a department, division, or area related to all aspects of marketing and communications. Assesses assigned area's project needs and objectives. Works with senior management to develop and approve comprehensive marketing and communications plan. As needed, determines needs, materials and implementation of communications including medium for delivery and technical resources. Acts as a project manager to oversee work and ensure objectives are met. Acts as a project manager to develop communication materials or implement communications plans. Establishes communication polices or procedures. Oversees vendors involved in the production and delivery of communications. May supervise staff. Assesses effectiveness of campaigns/projects. Solicits feedback from stakeholders and identifies areas for improvement. Incorporates improvements into future communications plans. Performs related duties as assigned. Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work. Qualifications: Bachelor's degree in communications and/or related field. Masters preferred. 5-8 years of relevant experience A combination of education and relevant experience from which comparable knowledge is demonstrated You should demonstrate: Effective oral and written communication skills Effective relationship building skills Well-Developed project management skills Requirements: Successful background check Joining the CMU team opens the door to an array of exceptional benefits. Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance. Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more! For a comprehensive overview of the benefits available, explore our Benefits page. At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations. Are you interested in an exciting opportunity with an exceptional organization?! Apply today! Location Pittsburgh, PA Job Function Communications Position Type Staff - Regular Full Time/Part time Full time Pay Basis Salary More Information: Please visit “Why Carnegie Mellon” to learn more about becoming part of an institution inspiring innovations that change the world. Click here to view a listing of employee benefits Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran. Statement of Assurance
    $59k-88k yearly est. Auto-Apply 51d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Digital marketing manager job in Pittsburgh, PA

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $95k-132k yearly est. 60d+ ago
  • Digital Marketing

    Unilux Brand

    Digital marketing manager job in Pittsburgh, PA

    Welcome to Unilux Brand, where we bring the fun back into brand development! At Unilux Brand, we're not just about creating brands; we're about crafting experiences that light up your world. Imagine a place where creativity meets strategy, where every brainstorm is a party, and where your brand's potential is celebrated like the rock star it truly is. Job Overview: We are seeking a creative and driven Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to promote Unilux Brand and its products across various online channels. You will have the opportunity to work with a diverse and talented team and make a significant impact on our brand's online presence. Key Responsibilities: • Plan and execute digital marketing campaigns, from ideation to execution and analysis • Create engaging and high-quality content for social media, email marketing, and other digital platforms • Monitor and analyze website traffic and online engagement metrics, and make data-driven recommendations for optimizations • Collaborate with the marketing team to create and maintain a consistent brand image across all digital platforms • Manage and provide support for the company's website, ensuring user-friendly navigation and an optimized user experience • Track and report on key performance indicators (KPIs) to measure the success and impact of digital marketing efforts • Monitor and manage online reviews and reputation management • Assist with the development of digital marketing budgets and allocate resources accordingly Qualifications: • Bachelor's degree in Marketing, Advertising, or a related field • Proficiency in SEO, SEM, PPC, and social media advertising • Experience with website management, including CMS and HTML • Excellent written and verbal communication skills • Strong analytical and problem-solving skills • A creative mindset and the ability to think outside the box • Passionate about staying updated with the latest digital marketing trends and techniques If you are a digital marketing expert with a passion for the home and hospitality industry, and want to be a part of a growing and dynamic team, we want to hear from you! Join us at Unilux Brand and help us make a positive impact on the lives of our customers through our exceptional products and services. Apply now!
    $44k-64k yearly est. 60d+ ago
  • Senior Campaign Manager, Marketing

    Firstservice Corporation 3.9company rating

    Digital marketing manager job in Pittsburgh, PA

    The Senior Campaign Manager plays a pivotal role in driving FirstService Financial's growth by strategizing, developing, supporting, and executing marketing campaigns across various traditional and online channels. This key position is crucial for lead generation and nurturing existing leads to support sales goals. By using metrics to improve processes and messaging, the Senior Campaign Manager maximizes impact and results. They work closely with the Senior Director of Growth Marketing and local marketing directors, and senior leadership to influence overall marketing priorities, and ensure campaigns align with corporate objectives. Your Responsibilities: * Develop and execute marketing campaigns across channels to build brand awareness and generate leads to the company's financial and insurance products * Build and enhance marketing automations, leveraging HubSpot to maximize pursuit targeting. * With a special focus on resident insurance campaigns, create and segment prospects for new residents, current residents, and renters across all vertical channels. * Create and refine segments by building new lists and updating existing ones based on real-time data and campaign performance. * Maintain data hygiene by regularly cleaning and updating lists-removing outdated contacts, managing unsubscribes, and ensuring overall data quality. * Continuously analyze and segment audiences to support new offers, promotions, and communications. * Collaborate with local marketing directors to define assignments, verticals, and timelines, creating a calendar that aligns efforts across regions and maximizes scale-deploying the right campaigns to reach the most relevant pursuits. * Support customer and pursuit events (in-person and virtual) by providing list support and creating/deploying email or text communications. * Partner with designers and content creators to produce campaign materials. * Track and analyze campaign performance, using data to generate insights and best practices. * Ensure materials align with business strategies and prepare presentations and reports for stakeholders. * Collaborate with other campaign managers and marketing teams to share ideas and strategies. * Manage multiple projects and timelines with strong organizational skills, project management expertise, and a results-driven approach. * Lead cross-functional initiatives that integrate marketing with sales, product, and operations to ensure cohesive execution of campaigns. * Develop long-term campaign strategies that align with corporate growth objectives=s. * Present campaign results and strategic recommendations directly to senior leadership, influencing decision-making at the executive level. * Identify emerging marketing trends and technologies, evaluating their potential impact and recommending adoption where beneficial. Skills & Qualifications: * Bachelors Degree in Business, Communication or Marketing or related field * Minimum 2 years experience in marketing and communications related roles (marketing, agency) * Digital marketing experience * Knowledge and experience using Marketing Automation tools like HubSpot and Act-On * Proficient in MS Office Programs (PowerBi, Outlook, Excel, Word, PowerPoint) * Campaign management experience including coordinating with staff to implement updates and gather assets * Experience using project management tools such as Asana * Incredibly organized and detail-oriented * Customer-service mindset to solve issues * Microsoft Dynamics or Salesforce experience a plus Travel: Potential travel to market and corporate offices What We Offer: As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision. In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match. #LI-Hybrid #LI-CB1 Automated Employment Decision Tool (AEDT) Usage: We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics. Job Qualifications and Characteristics Assessed: The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company. Alternative Selection Process or Reasonable Accommodations: Candidates who require an alternative selection process or a "reasonable accommodation," as defined under applicable disability laws, may make a request through our designated contact channel national_****************************. Requesting Information About the AEDT - NYC Local Law 144: Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at national_****************************; we will respond in accordance with Local Law 144, within 30 days.
    $102k-130k yearly est. 28d ago
  • Market Manager

    First National Bank of Pennsylvania 4.5company rating

    Digital marketing manager job in Canonsburg, PA

    Primary Office Location:2620 Washington Rd. Canonsburg, Pennsylvania. 15317.Join our team. Make a difference - for us and for your future.Position Title: Market Manager 1 Business Unit: Retail Reports To: Regional Banking Executive This position is primarily responsible for overseeing and managing a designated number of branch offices within a region and takes ultimate responsibility for all of the branches in the assigned market. The incumbent ensures branches meet sales and referral goals, operate efficiently, maintain superior customer service levels, follow all operational policies and procedures and uphold regulatory compliance standards. The incumbent has community involvement and business development responsibilities and coordinates with Branch Management to develop and strengthen business relationships. Primary Responsibilities: Performs market and business development duties, works with managers to develop plans for calling customers, attends community activities, participates in community organizations and prepares marketing plans designed. Works with other regional Market Managers and the Regional Banking Executive to identify revenue generation opportunities, alternative expense control strategies and efficient alternatives to operational duties. Develops and solicits mortgage and consumer loans, provides assistance and analysis with direct, home equity and mortgage lending, maintains and develops realtor relationships, helps with difficult loans, approves loan requests, prepares and handles loan closings and assures branch personnel process loans according to established lending limits, policies, procedures and regulations. Solicits new deposit accounts, oversees and coaches managers to ensure branch staff understands bank products, cross-sells and refers customers to products and services that meet financial needs and services customers according to established Bank policies, procedures and deposit regulatory requirements. Supervises assigned branches, follows human resource policies and procedures, assists in interviewing and hiring decisions, participates and guides managers to develop branch staff according to established policies, procedures, and government regulations, timely and respectfully to maximize staff efficiency, productivity and morale. Oversees the branch facility to ensure managers keep buildings neat, organized, clutter-free and safe, ensures all regulatory and promotional signage is displayed properly, equipment and grounds are well kept and manager notifies the Facilities department according to maintenance department scheduling and budget constraints. Manages regional budget by reviewing reports, comparing actual performance to budget and goal, developing action plans, adhering to guidelines and limitations as constrained by changing environments and maintaining fiscal control. Guarantees full implementation of all compliance policies and procedures and ensures staff receives adequate regulatory compliance training and cooperates fully with all compliance reviews and examinations. Develops and maintains a personal management program, develops effective management plans using sales activities and results to set track, and provide feedback to managers, reports regularly to the Regional Banking Executive, closely monitors and manages and coaches managers. Sets a professional example and oversees customer service standards. Performs other related duties and projects as assigned. All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions. Minimum Education: BA or BS Minimum Years Experience: 5 Special Skills: Excellent management skills Excellent communication skills, both written and verbal Excellent customer service skills Excellent organizational, analytical and interpersonal skills Ability to use a personal computer and job-related software MS Word - Basic Level MS Excel - Intermediate Level MS PowerPoint - Basic Level Experience in a banking branch management position and 7 years supervisory experience. Knowledge of lending, banking policies, procedures and government regulations. Experience in community and civic activities. Special Licenses and Certificates: Nationwide Mortgage Licensing System and Registry Identifier preferred but will be required. Physical Requirements: N/A Equal Employment Opportunity (EEO): It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.
    $40k-50k yearly est. 4d ago
  • Digital Marketing Specialist - Online Education Unit - Office of the Provost

    Cmu

    Digital marketing manager job in Pittsburgh, PA

    CMU Online is seeking a creative, data-driven Digital Marketing Specialist to expand the reach of our online programs. In this role, you will plan, execute, and optimize digital marketing strategies to attract and engage prospective students across multiple channels including paid media, organic content, web, and email. The ideal candidate is both strategic and hands-on: able to translate goals into measurable outcomes while bringing fresh ideas to enhance digital storytelling. Working closely with various stakeholders, you will ensure CMU Online's digital presence is compelling, cohesive, and aligned with the university's brand and enrollment objectives. This is an exciting opportunity for a motivated marketer who enjoys blending creative ideas with analytics - from managing high-impact ad campaigns to producing content that resonates with diverse audiences and drives meaningful engagement. Successful candidates will be highly collaborative and team-oriented, with exceptional critical thinking and communication skills. They have strong project management abilities, balancing multiple priorities with accuracy, attention to detail, and a commitment to meeting deadlines. Core responsibilities include: Paid Media Campaign Management Support the planning, development and launch of paid media campaigns across digital platforms (Google, LinkedIn, Meta, etc.) to meet lead generation and enrollment goals for CMU Online's graduate certificate programs. Lead day-to-day campaign management and optimization via audience and keyword research, effective bid strategy, campaign testing and other best practices. Monitor lead pacing and budget allocation to maximize ROI and drive measurable campaign results. Manage real-time and end-of-cycle reporting for key stakeholders. Support the development of compelling creative and copy for campaign assets. Proactively research updates to ad platforms, emerging features, and best practices to identify new opportunities for campaign innovation and efficiency. Organic Content Creation & Management Support the planning, development and launch of organic marketing initiatives through various channels (web, social, emails, e-communications, print, etc.) to build awareness and meet lead generation and enrollment goals. Create compelling, brand aligned assets (blog posts, articles, testimonials) in various mediums (print, email, video, etc.) to engage target audiences. Maintain a comprehensive organic marketing calendar for social content, dept collaborations, web updates and any other initiatives. Manage CMU Online's website to ensure accurate, engaging and on-brand content. Write, edit and update copy reflecting digital best practices and implement SEO strategies to improve visibility, increase organic traffic, and drive qualified leads. Conduct quarterly reviews of website performance and user engagement metrics to identify opportunities for optimization and content enhancement. Cross-Channel Marketing Initiatives Identify, track and support various cross-channel marketing initiatives including event support, department collaboration and external program promotion. Identity and evaluate opportunities for external promotion (conference sponsorships, newsletters, online events) beyond paid and owned channels. Assist in the creation and coordination of marketing assets such as flyers, one-pagers, and PDFs for use at events and outreach to drive awareness and engagement. Collaborate with CMU Departments on the development and deployment of targeted email marketing campaigns. Analytical and Reporting Skills Track, analyze and report on key marketing performance metrics across paid, organic, and web to assess effectiveness and guide strategy. Monitor lead generation volume; report on weekly lead performance relative to lead generation goals. Evaluate channel performance (paid, organic, and email) across key metrics (lead volume, conversion rates, CPC, CPL, CTR, impressions and engagement). Identify opportunities for optimization, improved ROI and strategic planning. Utilize a variety of analytics and reporting tools including Slate (CRM), Google Analytics 4, Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other in-platform dashboards. Monitor campaign spend and efficiency to ensure responsible use of marketing budgets and alignment with institutional goals. Develop clear, data-driven reports and dashboards using visualization tools (Excel, Tableau etc.); translate data into actionable insights and strategic recommendations; and present findings to stakeholders to demonstrate impact and inform planning. Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work. You should demonstrate: Success in paid media/organic marketing management, including experience planning, launching, and optimizing digital campaigns across Google, LinkedIn, Meta, and other platforms to achieve lead generation goals. Strong analytical skills and the ability to manage, interpret and leverage data to drive informed decisions. Excellent communication skills, particularly in writing compelling content that is consistent with brand guidelines. Experience writing copy for website, digital advertising and email campaigns preferred. Experience creating, managing and editing website content in a CMS using digital best practices for website performance (familiarity with Drupal knowledge a plus!). Strong project management skills and the ability to manage multiple projects simultaneously with strong attention to detail and deadlines. Highly collaborative; works effectively in team settings fostering open communication, contributing ideas and supporting team success. Strong critical thinking and problem solving skills; a bias towards action, even when faced with uncertainty or resistance Ability to work independently, ask for help when needed and make decisions in alignment with department objectives. Familiarity with design software preferred (such as Canva/Adobe) Qualifications: 3-5 years of marketing experience required, 5-7 years preferred with at least two working in paid media/organic marketing management and reporting. Bachelor's Degree in Communications, Marketing or related field of study required. Master's degree preferred. Experience in higher education and enrollment marketing preferred. A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered. Requirements: Successful pre-employment background check Additional Information: Hybrid work arrangement; fully remote will be considered in the context of the mission. Joining the CMU team opens the door to an array of exceptional benefits. Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance. Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more! For a comprehensive overview of the benefits available, explore our Benefits page. At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations. Are you interested in an exciting opportunity with an exceptional organization?! Apply today! Location Pittsburgh, PA Job Function Marketing Position Type Staff - Regular Full Time/Part time Full time Pay Basis Salary More Information: Please visit “Why Carnegie Mellon” to learn more about becoming part of an institution inspiring innovations that change the world. Click here to view a listing of employee benefits Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran. Statement of Assurance
    $44k-64k yearly est. Auto-Apply 60d+ ago

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How much does a digital marketing manager earn in Adams, PA?

The average digital marketing manager in Adams, PA earns between $69,000 and $141,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Adams, PA

$99,000
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