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Digital marketing manager jobs in Appleton, WI - 85 jobs

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  • Enterprise Social Media Lead

    Jewelers Mutual 3.8company rating

    Digital marketing manager job in Neenah, WI

    The Enterprise Social Media Lead is responsible for proactive and strategic efforts to lead the development and execution of the company's social media strategy across all enterprise platforms to strengthen brand awareness, engagement, and advocacy. This individual will manage organic content, oversee social listening efforts, and tailor content strategies to align with each business area, office location, and target audience. This is a strategic and hands-on role-ideal for a creative, data-driven professional who thrives in a fast-paced environment and enjoys bringing brand stories to life across social platforms. WHY Jewelers Mutual Since 1913 we've been committed to supporting the Jewelry industry and putting customers at the center of everything we do. With over a century of trusted expertise, we're financially strong, forward-thinking, and driven by curiosity. Guided by our core values of Agility, Accountability, and Relevancy, we lead through innovation. As a technology focused organization, we embrace cutting-edge tools and data-driven insights to continuously improve our products, services, and customer experience. Our mission is to be the industry's most trusted advisor by investing in our people, adopting new technologies, and striving for excellence. We're dedicated to fostering growth through collaboration, powered by bold thinking, teamwork, and the passion of our people. What You'll Do Strategy & Planning Develop and execute an enterprise-wide social media strategy that supports corporate objectives, brand positioning, and business priorities. Partner with marketing, public relations, digital, HR, and business area leaders to ensure cohesive and targeted messaging that aligns with the paid social strategy. Create tailored content plans for key audiences, including customers, partners, employees, and prospective talent. Manage the company's organic social presence across platforms (e.g., LinkedIn, Facebook, Instagram, X, YouTube, TikTok, etc.), optimizing content for each channel. Content Creation & Management Develop, curate, and schedule engaging organic content that reflects the company's brand voice and values. Collaborate with internal creative teams and business stakeholders to develop compelling storytelling and visuals. Maintain a content calendar that aligns with marketing campaigns, corporate announcements, and cultural moments. Manage community engagement, ensuring timely and authentic responses to followers, customers, and brand mentions. Social Listening & Insights Lead social listening efforts to monitor brand sentiment, industry trends, and competitor activity. Provide actionable insights and reporting to internal stakeholders to inform business decisions and messaging strategies. Identify opportunities for proactive engagement, thought leadership, and brand reputation management. Targeted & Localized Strategy Partner with office and regional teams to develop and manage localized content and campaigns. Ensure all content aligns with corporate brand standards while addressing unique audience needs and cultural nuances. Performance Measurement & Optimization Track KPIs such as engagement, reach, follower growth, and share of voice. Analyze campaign performance to continually improve content strategy and ROI. Prepare regular reports and insights for leadership on social media performance and opportunities in coordination with paid social efforts. SUPERVISORY RESPONSIBILITIES None What You'll Bring Proven track record of developing and implementing successful organic social media strategies. Strong understanding of content strategy, community management, and social media analytics tools (e.g., Sprout, Hootsuite, etc.). Exceptional writing, editing, and storytelling skills with a keen eye for brand tone and visual consistency. Analytical mindset with the ability to interpret data and turn insights into actionable strategies. Familiarity with paid social strategy and how it integrates with organic efforts (preferred) Comfortable navigating ambiguity and adapting to shifting priorities. Ability to work independently and collaboratively. Consistently able to meet project objectives and deadlines. EDUCATION AND/OR EXPERIENCE Bachelor's degree in marketing, communications, public relations, or related field. 5+ years of experience managing social media channels for a corporate or enterprise-level brand. Expertise across all major social platforms, with strong knowledge of platform-specific best practices, algorithms, and emerging features. Strong leadership and project management skills, with experience managing agencies, budgets, and cross-functional initiatives. Demonstrated success in building and executing social campaigns that drive measurable ROI. Proficiency with social media tools (Sprout, Hootsuite, etc.) and analytics platforms. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Property/casualty insurance background is helpful. What We Offer You Competitive Compensation & Benefits: Includes performance bonuses, generous paid time off, and a top-tier retirement program with 401(k) matching and additional company contributions. Collaborative Culture: Work alongside talented, passionate peers who value ownership and continuous learning. Community & Giving: Benefit from 50% charitable gift matching and paid volunteer time to support nonprofit causes Great Place to Work Certified: Join a team recognized for an environment of innovation and growth. Accessibility and Accommodations We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the application or interview process, please let us know by contacting *************************.
    $67k-87k yearly est. 19d ago
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  • Digital Marketing Manager I

    Barr, Inc. 4.4company rating

    Digital marketing manager job in Oshkosh, WI

    Job DescriptionSalary: Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. Youll set strategy, execute tactical programs, and establish processes in a lean environmentdriving qualified inbound leads, online sales, and measurable growth. If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more. Key Responsibilities Strategy and Leadership Build an ROI-driven marketing strategy and translate it into executable, tactical plans. Establish processes and infrastructure in a low-structure environment. Design and optimize the sales process for inbound leads and online B2B sales. Partner with and manage external agencies. Thrive in ambiguity; prioritize, test, and iterate quickly. Digital Marketing Execution Own SEO, SEM, PPC, AI search, display, retargeting, and paid social. Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn. Launch full-funnel social campaigns that drive qualified prospects and sales. CRM, Lifecycle, and Ecommerce Drive lead generation and qualification; build scalable nurture programs. Map and optimize the full user journey from first touch to repeat purchase. Manage inbound lead capture, scoring, routing, and SLAs with Sales. Support and optimize B2B ecommerce flows, merchandising, and promotions. Digital Optimization and ROI Metrics Own website SEO optimization and technical hygiene. Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs. Run A/B and multivariate tests across ads, landing pages, and emails. Execute content optimization for search intent and conversion. Creative Development & Media Lead PR initiatives; secure earned coverage and manage paid placements. Plan and buy media across digital channels; manage budgets and pacing. Oversee industrial product photography and asset management. Update websites, product pages, and assortments with accurate content. Platform Experience (preferred, not required) BigCommerce (or similar ecommerce platform) Acumatica (ERP) HubSpot (CRM/marketing automation) Twilio (SMS/communications) B2B industrial marketing experience
    $89k-123k yearly est. 11d ago
  • Marketing Project Manager

    Rawhide Youth Services 3.3company rating

    Digital marketing manager job in New London, WI

    Job Purpose The Marketing Project Manager is responsible for translating marketing and communications strategy into organized, timely, and high-quality execution. This role manages workflows, timelines, and cross-department coordination to ensure campaigns, content, and initiatives move from idea to completion smoothly and efficiently. The Marketing Project Manager brings structure, clarity, and momentum to the team, ensuring great ideas become real, measurable results Essential Functions Plan, manage, and track marketing projects and campaigns from start to finish Coordinate timelines, deliverables, and resources to ensure on-time execution Serve as a central point of coordination for marketing workflows and priorities Maintain visibility into active, upcoming, and completed projects Job Responsibilities Project & Campaign Management Build and manage campaign timelines and production schedules Translate marketing strategy into actionable project plans Track deliverables, deadlines, and dependencies Ensure campaigns remain on time, on scope, and on brand Workflow & Prioritization Manage incoming requests and prioritize work across the marketing team Assign projects and coordinate workload distribution Identify and resolve workflow bottlenecks or conflicts Maintain clear visibility into current and upcoming work Cross-Department Coordination Serve as the primary liaison between marketing and internal departments Gather project requirements and ensure clarity before work begins Align stakeholders on expectations, timelines, and deliverables Team Operations & Process Improvement Maintain content calendars and production schedules Document processes, workflows, and best practices Identify opportunities to improve efficiency and streamline operations Quality & Delivery Review deliverables to ensure quality and consistency prior to release Keep projects moving forward when timelines, priorities, or scope shift Maintain Professional and Technical Knowledge Completing required trainings Attending educational workshops Reviewing professional publications Establish Personal Networks Participating in professional societies Maintain Staff Job Results Training and coaching support staff Establishing staff goals, monitoring progress, and providing feedback Appraising job results Protects the Credibility of the Rawhide Mission Complying with the Rawhide standard of conduct Setting an example, in words and actions, that is consistent with the values and beliefs of Rawhide Contributes to Team Effort Performing other duties as directed or assigned by supervisor Qualifications Qualifications Bachelor's degree in marketing, communications, project management, or a related field, or equivalent experience 4+ years of experience in project management, marketing operations, or creative production Experience managing multiple campaigns and deadlines simultaneously Strong organizational, communication, and problem-solving skills Experience working with cross-functional teams Ability to thrive in a fast-paced, deadline-driven environment Nonprofit or mission-driven experience preferred Working Conditions Office-based or hybrid work environment Occasional evening or weekend work may be required to support campaigns or deadlines Benefit Overview: Competitive Pay Medical, Dental & Vision Insurance Competitive 401k plan 10 paid Holidays PTO, VTO, Wellness Day, & Floating Holiday 5 Weeks Paid Sabbatical Leave Onsite Café (New London) Tuition Reimbursement Nature Trails/Waterfront on 600+ acres (New London) Onsite Fitness Center and Gymnasium (New London) Employee Assistance Program (EAP) Jury Duty Leave Bereavement Leave
    $64k-97k yearly est. 2d ago
  • Marketing Manager

    Puroclean Disaster Services 3.7company rating

    Digital marketing manager job in Green Bay, WI

    Marketing ManagerPerks: Online Mobile Courses Flexible Scheduling Paid Training for Career Advancement Opportunity to Help People in Times of Need Aggressive Competitive Wages Company and Culture:PuroClean, a leader in emergency property restoration services, helps families and businesses overcome the devastating setbacks caused by water, fire, mold, biohazard, and other conditions resulting in property damage. We operate with a ‘servant-based leadership' mindset and seek to create an environment where our team members can grow both professionally and spiritually through serving our customers, communities, and each other. Job Position Description:With a ‘One Team' mentality, Manage the Franchise marketing team and all sales and marketing initiatives. Develop and implement an annual marketing plan, which promotes Franchise services and develops a diverse customer base. Train and coach a professional marketing team capable of achieving annual sales revenues goals. Manage and improve customer satisfaction, including the resolution of any customer complaints. The annual marketing plan is effectively executed, resulting in the achievement of annual sales revenue goals, building of Brand awareness, an increase in new customers, and expansion of diverse markets. Customer expectations are met or exceeded. All customer complaints are resolved quickly to the satisfaction of the customer. A PuroClean Marketing Manager takes pride in going above and beyond customer expectations in their times of need by providing a world class level of service which sets up apart from our competitors in the industry. Responsibilities: Develop and manage marketing tasks unique to the needs PuroClean and its customers and clients, planning of continuing education classes, hosting lunch and leans and building relationships with centers of influence Identify create and execute annual marketing objectives in line with operating budget. Monitor customer satisfaction by reviewing customer satisfaction forms, conducting follow-up phone calls, and doing follow-up visits to ensure customers are satisfied Recruiting, training and coaching additional sales staff when applicable Building brand awareness, promoting the ‘One Team' culture and having a genuine willingness to make a difference in your community through service. Qualifications: Ability to communicate clearly and effectively with a genuine interest in people. Asking open ended questions and delivering the brand ‘message'. Talent in identifying and maximizing opportunities to build relationships with clients and customers to create win-win situations and support the business. Excellent organizational skills. Comfortable with setting and running appointments, educational classes, and community events in a group setting Respect for safety and brand identity guidelines. Ability to present yourself professionally and with integrity in a sales-based setting. Compensation: $40,000.00 - $100,000.00 per year “We Build Careers” - Steve White, President and COO With over 300 locations across North America and Canada, PuroClean is leading the industry in emergency property restoration services, by helping families and businesses overcome the devastating setbacks caused by water, fire, mold, biohazard, and other conditions resulting in property damage. We operate with a ‘servant-based leadership' mindset and seek to create an environment where our team members can grow both professionally and spiritually through serving our customers, communities, and each other. Culture is very important to us. We want to make sure that we are the right fit for YOU! Apply today and join our Winning TEAM. “We are One Team, All In, Following The PuroClean Way in the spirit of Servant Leadership” This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to PuroClean Corporate.
    $40k-100k yearly Auto-Apply 60d+ ago
  • Media Executive - Wbay

    Gray Media

    Digital marketing manager job in Green Bay, WI

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WBAY: Why Join WBAY Marketing? • Uncapped Earnings Potential: The ability to earn six figures within three years through hard work, innovation, and results. • Industry-Leading Tools: Offer your clients a full suite of products designed to make marketing trackable, efficient, and effective. From best-in-class digital abilities to targeted campaigns, we help businesses succeed. • Supportive Team Culture: Work with a collaborative team dedicated to empowering you with the tools, training, and support you need to excel. • Fast-Growing Company: Be part of a dynamic and expanding organization with unlimited growth opportunities. • Unlimited Prospecting Opportunities: No limits on business prospects; we execute strategies locally, regionally, and nationwide. Job Summary/Description: Are you ready to make a real impact in the business community while building a lucrative career? WBAY Marketing, a results-first organization, is expanding our team to meet the growing demand for cutting-edge marketing solutions. We're looking for driven, ambitious, and passionate sales professionals to join us on our mission to revolutionize the way businesses market themselves. Duties/Responsibilities include, but are not limited to: • Prospect, develop, and execute strategic sales plans to grow your portfolio of clients. • Build and maintain strong relationships with local businesses by understanding their needs and presenting tailored marketing solutions. • Educate clients on WBAY Marketing's innovative, trackable products to help them achieve measurable results. • Stay ahead of industry trends and maintain expertise in digital marketing and advertising solutions. • Consistently meet or exceed sales targets in a fast-paced, competitive environment. Qualifications/Requirements: What We're Looking For: • Results-Driven: You thrive in a performance-based environment and are motivated by achieving measurable success. • Relationship Builder: You have a knack for connecting with people and earning their trust. • Go-Getter: You're ambitious, self-motivated, and driven to succeed. • Digital-Savvy: You understand digital marketing or are eager to learn and master it. • Professional: Strong communication and organizational skills are a must. If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WBAY-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
    $53k-108k yearly est. 6d ago
  • Sr. Digital Marketing Specialist, eCommerce Product Enablement

    Kohler 4.5company rating

    Digital marketing manager job in Kohler, WI

    Work Mode: Onsite Opportunity The Sr. Digital Marketing Specialist - eCommerce Product Enablement drives excellence in how Kohler brings products to market across the entire digital shelf spanning Kohler-owned sites, retailer sites, and marketplace platforms. This role leads the operational backbone of digital product readiness, availability, and fulfillment ensuring every product is accurate, enabled, in stock, and ready to transact wherever customers shop. They play a pivotal role in accelerating new product launches, increasing direct fulfillment capabilities, and enabling emerging connected commerce experiences such as social selling, CostcoNext, and agentic-assisted sales. By improving processes, alignment, and visibility, this role helps Kohler strengthen both speed to market and long-term digital scalability. Primary Responsibilities New Product Launch Efficiency & Speed-to-Market * Lead cross-functional coordination for new product launches (NPLs) across owned, retailer, and marketplace digital channels. * Develop and operationalize standardized launch frameworks that ensure complete, accurate, and on-time product activation across the digital shelf. * Improve collaboration between Product Management, Category, Supply Chain, Channel Marketing, and Digital Merchandising to eliminate friction and rework. * Create readiness dashboards and launch scorecards tracking timing, content accuracy, and digital activation status. * Implement process improvements and automation that shorten launch cycle times and increase launch success rates. Product Availability, Direct Fulfillment & Inventory Optimization * Partner with Category Management and Supply Chain to increase direct fulfillment capabilities (1P and 3P models) for eCommerce-eligible SKUs. * Identify, scope, and execute opportunities to expand Kohler's direct-to-consumer and drop-ship programs across retailer and marketplace ecosystems. * Monitor and optimize in-stock rates for key digital SKUs, ensuring alignment between sales priorities, promotional plans, and inventory positioning. * Support digital inventory visibility tools that connect product readiness with demand forecasting and fulfillment planning. Connected Commerce Enablement * Collaborate with internal and external teams to activate new eCommerce capabilities that connect channels and customers, including social selling, CostcoNext, and agentic/AI-enabled selling models. * Support testing and rollout of new digital transaction paths that extend Kohler's presence into emerging digital ecosystems. * Partner with IT, Channel Marketing, and Retail teams to integrate fulfillment, content, and data workflows supporting connected commerce growth. * Document and share best practices to scale new capability pilots into sustainable, repeatable programs. Cross-Functional Collaboration & Process Leadership * Lead alignment sessions and readiness reviews across Marketing, Sales, Supply Chain, and Operations to ensure launch readiness and fulfillment visibility. * Build clear governance and ownership for product data, imagery, pricing, and readiness milestones. * Partner with the Digital Shelf Analytics and AI Enablement teams to establish proactive tracking and predictive readiness insights. * Serve as a catalyst for continuous improvement-identifying root causes of inefficiency and implementing corrective actions. Reporting, Insights & Continuous Improvement * Develop and maintain dashboards tracking: * New product launch on-time rate and setup accuracy * SKU readiness and data completeness * In-stock rates across retail and marketplace platforms * Direct-fulfillment adoption and revenue contribution * Report results monthly to leadership with actionable insights and recommendations to improve execution speed and reliability. * Use analytics to forecast demand, prioritize high-impact products, and support data-driven decision making. Skills/Requirements * Bachelor's degree in Marketing, Business, Supply Chain, or related field. * 5+ years of experience in eCommerce operations, digital merchandising, or channel enablement for a multi-channel manufacturer or retailer (will consider combination of Co-Op or Internship experience with post-graduate, professional experience). * Strong understanding of fulfillment models, product lifecycle management, and new product setup processes. * Proven track record of improving cross-functional efficiency and reducing time-to-market. * Experience working with PIM/Syndication systems (Salsify, Syndigo, etc.), analytics tools (Power BI, Tableau). * Excellent collaboration, communication, and problem-solving skills in a matrixed environment. #LI-Onsite #LI-KS1 Applicants must be authorized to work in the US without requiring sponsorship now or in the future. We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $85,400 - $130,300. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation. Why Choose Kohler? We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives. About Us It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact *********************. Kohler Co. is an equal opportunity/affirmative action employer.
    $85.4k-130.3k yearly 23d ago
  • Director of Ecommerce

    Mills Fleet Farm

    Digital marketing manager job in Appleton, WI

    About the Role We're looking for a Director of Ecommerce to lead and grow our direct-to-consumer business. This role owns the performance of our online channel end-to-end-strategy, execution, and results. You'll be responsible for driving sustained, profitable growth while delivering seamless, customer-first digital experiences. This is a high-visibility leadership role where you'll work cross-functionally with Marketing, Merchandising, Supply Chain, Finance, and Technology to scale a best-in-class e-commerce operation. What You'll Do * Own the full e-commerce P&L, including revenue, margin, CAC, LTV, and operating expenses * Set and execute the annual and long-term e-commerce strategy * Drive growth across traffic, conversion, average order value, and retention * Lead site merchandising, product launches, promotions, and pricing strategy * Oversee UX/UI, front-end development, and platform evolution * Partner with Marketing to optimize paid media, SEO, affiliates, and email/SMS * Champion the customer experience-from site speed and mobile optimization to checkout and post-purchase journeys * Build, coach, and lead a high-performing e-commerce team * Own analytics, insights, and experimentation through A/B and multivariate testing * Collaborate with Operations and Supply Chain on fulfillment, shipping, and international expansion * Evaluate and implement emerging technologies including AI personalization, composable commerce, and social commerce What You Bring * 10+ years of e-commerce experience, including 5+ years in a senior leadership role * Proven success scaling a DTC business to $100M+ in annual revenue * Experience owning and growing a full e-commerce P&L * Deep knowledge of modern e-commerce platforms and architectures * Strong analytical skills with experience using tools like GA4, Amplitude/Heap, Looker/Tableau, and advanced spreadsheets * Hands-on experience with CRO, personalization, and customer data platforms * A collaborative leadership style and passion for building high-performing teams * Comfortable operating in fast-paced, high-growth environments * Bachelor's degree required Why You'll Love Working Here * Opportunity to own and shape a high-growth DTC business * High impact, high visibility role with executive partnership * Collaborative, entrepreneurial culture * Ability to influence strategy, technology, and customer experience at scale Ready to lead our Ecommerce growth and make an impact? Apply today! Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
    $109k-179k yearly est. 39d ago
  • Specialist - Digital Marketing and Analytics

    FVTC

    Digital marketing manager job in Appleton, WI

    Job Category Regular Support Staff FVTC Worksite Appleton Main Campus Hours Per Week 40 Note to internal applicants: Do not apply via this portal. Login to your Workday Account and Find Internal Career Opportunities through the Internal Portal. Summary This position supports the college's digital marketing and online presence by monitoring website and campaign analytics and maintaining accurate web content. It develops email and digital marketing campaigns and collaborates with internal teams and IT to improve workflows and resolve technical issues. The role focuses on enhancing user experience and supporting enrollment through effective use of marketing technology. Essential Functions and Responsibilities The following duties are primarily performed and are essential for this position. Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position. Other duties may be required and assigned. Monitors and analyzes website engagement, marketing campaign performance, lead generation data, and other marketing mediums by utilizing key performance indicators within marketing technology platforms. Develops, maintains and distributes dashboards using Google Analytics and other tools to share insights and metrics with key stakeholders to drive marketing and communication decisions. Collaborates with departments college wide to maintain, improve and redevelop web content, and layout of pages on college website. Resolves website requests and content updates for college websites. Helps implement digital marketing strategies and campaigns that align with college objectives by utilizing marketing technology such as the college website, marketing automation, online forms, and email marketing. Plans, executes, and optimizes digital communications campaigns using marketing automation or email marketing platforms, and utilizes A/B or multivariate optimization testing for community news, lead generation, and event promotion in coordination with marketing campaigns or college objectives. Operates marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations and communication campaigns. Collaborates with internal teams to design, manage and improve workflows and processes associated with internal or external online forms, lead generation, digital workflows, and data collection. Collaborates with IT or outside providers to define requirements for and carry out technology projects, and to troubleshoot technical problems for new or ongoing marketing technology development and improvement. Collaborates with Digital Experience Manager to continuously improve customer and user experience, generate leads, and increase enrollment using marketing technology. Maintains centralized project files and records. Non-Essential Functions and Responsibilities Assists with the development of major marketing and public relations campaigns and events. Edits and proofreads all projects produced. Performs appropriate record keeping duties (including system back-up and file archiving). Minimum QualificationsEducation and/or Experience Requirements: Bachelor's Degree in marketing, communications or journalism with coursework in the areas of marketing theory and strategy, marketing communications (especially digital), creative writing, promotional strategy, public relations, is required. Two to three years of recent work experience to include mapping processes, analyzing data to create insights, writing targeted marketing content, and creating branded communications across various digital media platforms, including content management system, email marketing platform, marketing automation platform, online forms, survey, digital analytics, etc. (Both business to business and business to consumer experience is preferred.) Licenses, Certifications, and Other Requirements: Intermediate technical skills working directly in various digital systems, including content management, email, forms, survey, analytics, etc. Intermediate skills in Word, Excel, and PowerPoint. Intermediate design skills using InDesign, Adobe Photoshop, and Adobe Illustrator is helpful. Intermediate analytics skills evaluating and sorting data. General marketing knowledge and experience to target communications toward specific market segments. In evaluating candidates for this position, Fox Valley Technical College may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position. Work Environment Work will be completed in a hybrid environment, both in person and virtually. Work environment may change based upon college needs. Physical Requirements Sitting: This role requires extended periods of sitting while performing tasks and utilizing computer systems. Computer Use: Ability to effectively operate PC and Macintosh equipment Mobility: While much of the work is desk-based, occasional mobility may be necessary for attending meetings, office tours, or events within the workplace. Repetitive Motions: Capacity to perform repetitive motions, such as typing, without discomfort or injury. Communication: Clear verbal and written communication skills are essential for interacting, both in-person and through electronic means. EOE/ADA Statement Fox Valley Technical College (FVTC) is an Equal Opportunity Employer (EOE). In compliance with the Americans with Disabilities Act (ADA), FVTC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. Nothing in this limits management's right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement or affect the at-will nature of the employment arrangement between the employee and company and is subject to change by the employer as the needs of the employer and requirements of the job change. Additional Information Starting Range: $24.53 - $28.86 per hour. Pay is based on a multitude of factors, including experience, qualifications, education, relevant certifications, internal equity, and market data. Note: Internal applicants' wage will be based upon the applicable compensation guidelines. At Fox Valley Technical College, we recognize employees as key contributors to our mission and are committed to fostering a culture of fairness, transparency, and excellence. Our total rewards philosophy ensures equitable compensation and benefits, supporting a highly engaged workforce. Our comprehensive benefits package includes medical, dental, and vision insurance, along with retirement contributions to the Wisconsin Retirement System and 403(b)/457 plan options. Employees enjoy paid time off, sick leave, holidays, bereavement leave, and recess periods. We offer life and disability insurance, with options for additional coverage. Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs. Professional development opportunities include training, certifications, and tuition reimbursement. Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic, dental clinic, fitness center, Parent/Child Center (onsite child care), library, café, printing services, Trilogy Salon & Spa, and more. Fox Valley Technical College is an Equal Opportunity/Affirmative Action institution, providing equal opportunity to all persons, including members of underrepresented racial and ethnic backgrounds, females, veterans and individuals of all abilities. For questions regarding the College's nondiscrimination policy, contact: Rayon Brown - ************************ (Affirmative Action), **************** (sex-based discrimination or harassment), or Dan Squires - *************************** (Disability related discrimination).
    $24.5-28.9 hourly Auto-Apply 37d ago
  • Specialist - Digital Marketing and Analytics

    Fox Valley Technical College 4.4company rating

    Digital marketing manager job in Appleton, WI

    Job Category Regular Support Staff FVTC Worksite Appleton Main Campus Hours Per Week 40 Note to internal applicants: Do not apply via this portal. Login to your Workday Account and Find Internal Career Opportunities through the Internal Portal. This position supports the college's digital marketing and online presence by monitoring website and campaign analytics and maintaining accurate web content. It develops email and digital marketing campaigns and collaborates with internal teams and IT to improve workflows and resolve technical issues. The role focuses on enhancing user experience and supporting enrollment through effective use of marketing technology. Essential Functions and Responsibilities The following duties are primarily performed and are essential for this position. Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position. Other duties may be required and assigned. * Monitors and analyzes website engagement, marketing campaign performance, lead generation data, and other marketing mediums by utilizing key performance indicators within marketing technology platforms. * Develops, maintains and distributes dashboards using Google Analytics and other tools to share insights and metrics with key stakeholders to drive marketing and communication decisions. * Collaborates with departments college wide to maintain, improve and redevelop web content, and layout of pages on college website. * Resolves website requests and content updates for college websites. * Helps implement digital marketing strategies and campaigns that align with college objectives by utilizing marketing technology such as the college website, marketing automation, online forms, and email marketing. * Plans, executes, and optimizes digital communications campaigns using marketing automation or email marketing platforms, and utilizes A/B or multivariate optimization testing for community news, lead generation, and event promotion in coordination with marketing campaigns or college objectives. * Operates marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations and communication campaigns. * Collaborates with internal teams to design, manage and improve workflows and processes associated with internal or external online forms, lead generation, digital workflows, and data collection. * Collaborates with IT or outside providers to define requirements for and carry out technology projects, and to troubleshoot technical problems for new or ongoing marketing technology development and improvement. * Collaborates with Digital Experience Manager to continuously improve customer and user experience, generate leads, and increase enrollment using marketing technology. * Maintains centralized project files and records. Non-Essential Functions and Responsibilities * Assists with the development of major marketing and public relations campaigns and events. * Edits and proofreads all projects produced. * Performs appropriate record keeping duties (including system back-up and file archiving). Minimum Qualifications Education and/or Experience Requirements: * Bachelor's Degree in marketing, communications or journalism with coursework in the areas of marketing theory and strategy, marketing communications (especially digital), creative writing, promotional strategy, public relations, is required. * Two to three years of recent work experience to include mapping processes, analyzing data to create insights, writing targeted marketing content, and creating branded communications across various digital media platforms, including content management system, email marketing platform, marketing automation platform, online forms, survey, digital analytics, etc. (Both business to business and business to consumer experience is preferred.) Licenses, Certifications, and Other Requirements: * Intermediate technical skills working directly in various digital systems, including content management, email, forms, survey, analytics, etc. * Intermediate skills in Word, Excel, and PowerPoint. * Intermediate design skills using InDesign, Adobe Photoshop, and Adobe Illustrator is helpful. * Intermediate analytics skills evaluating and sorting data. * General marketing knowledge and experience to target communications toward specific market segments. In evaluating candidates for this position, Fox Valley Technical College may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position. Work Environment * Work will be completed in a hybrid environment, both in person and virtually. Work environment may change based upon college needs. Physical Requirements * Sitting: This role requires extended periods of sitting while performing tasks and utilizing computer systems. * Computer Use: Ability to effectively operate PC and Macintosh equipment * Mobility: While much of the work is desk-based, occasional mobility may be necessary for attending meetings, office tours, or events within the workplace. * Repetitive Motions: Capacity to perform repetitive motions, such as typing, without discomfort or injury. * Communication: Clear verbal and written communication skills are essential for interacting, both in-person and through electronic means. EOE/ADA Statement Fox Valley Technical College (FVTC) is an Equal Opportunity Employer (EOE). In compliance with the Americans with Disabilities Act (ADA), FVTC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. Nothing in this limits management's right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement or affect the at-will nature of the employment arrangement between the employee and company and is subject to change by the employer as the needs of the employer and requirements of the job change. Additional Information Starting Range: $24.53 - $28.86 per hour. Pay is based on a multitude of factors, including experience, qualifications, education, relevant certifications, internal equity, and market data. Note: Internal applicants' wage will be based upon the applicable compensation guidelines. At Fox Valley Technical College, we recognize employees as key contributors to our mission and are committed to fostering a culture of fairness, transparency, and excellence. Our total rewards philosophy ensures equitable compensation and benefits, supporting a highly engaged workforce. Our comprehensive benefits package includes medical, dental, and vision insurance, along with retirement contributions to the Wisconsin Retirement System and 403(b)/457 plan options. Employees enjoy paid time off, sick leave, holidays, bereavement leave, and recess periods. We offer life and disability insurance, with options for additional coverage. Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs. Professional development opportunities include training, certifications, and tuition reimbursement. Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic, dental clinic, fitness center, Parent/Child Center (onsite child care), library, café, printing services, Trilogy Salon & Spa, and more. Fox Valley Technical College is an Equal Opportunity/Affirmative Action institution, providing equal opportunity to all persons, including members of underrepresented racial and ethnic backgrounds, females, veterans and individuals of all abilities. For questions regarding the College's nondiscrimination policy, contact: Rayon Brown - ************************ (Affirmative Action), **************** (sex-based discrimination or harassment), or Dan Squires - *************************** (Disability related discrimination).
    $24.5-28.9 hourly Auto-Apply 37d ago
  • Specialist - Digital Marketing and Analytics

    Association for Institutional Research In The Upper Midwest 3.9company rating

    Digital marketing manager job in Appleton, WI

    Job Category Regular Support Staff FVTC Worksite Appleton Main Campus Hours Per Week 40 Note to internal applicants: Do not apply via this portal. Login to your Workday Account and Find Internal Career Opportunities through the Internal Portal. Summary This position supports the college's digital marketing and online presence by monitoring website and campaign analytics and maintaining accurate web content. It develops email and digital marketing campaigns and collaborates with internal teams and IT to improve workflows and resolve technical issues. The role focuses on enhancing user experience and supporting enrollment through effective use of marketing technology. Essential Functions and Responsibilities The following duties are primarily performed and are essential for this position. Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position. Other duties may be required and assigned. Monitors and analyzes website engagement, marketing campaign performance, lead generation data, and other marketing mediums by utilizing key performance indicators within marketing technology platforms. Develops, maintains and distributes dashboards using Google Analytics and other tools to share insights and metrics with key stakeholders to drive marketing and communication decisions. Collaborates with departments college wide to maintain, improve and redevelop web content, and layout of pages on college website. Resolves website requests and content updates for college websites. Helps implement digital marketing strategies and campaigns that align with college objectives by utilizing marketing technology such as the college website, marketing automation, online forms, and email marketing. Plans, executes, and optimizes digital communications campaigns using marketing automation or email marketing platforms, and utilizes A/B or multivariate optimization testing for community news, lead generation, and event promotion in coordination with marketing campaigns or college objectives. Operates marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations and communication campaigns. Collaborates with internal teams to design, manage and improve workflows and processes associated with internal or external online forms, lead generation, digital workflows, and data collection. Collaborates with IT or outside providers to define requirements for and carry out technology projects, and to troubleshoot technical problems for new or ongoing marketing technology development and improvement. Collaborates with Digital Experience Manager to continuously improve customer and user experience, generate leads, and increase enrollment using marketing technology. Maintains centralized project files and records. Non-Essential Functions and Responsibilities Assists with the development of major marketing and public relations campaigns and events. Edits and proofreads all projects produced. Performs appropriate record keeping duties (including system back-up and file archiving). Minimum QualificationsEducation and/or Experience Requirements: Bachelor's Degree in marketing, communications or journalism with coursework in the areas of marketing theory and strategy, marketing communications (especially digital), creative writing, promotional strategy, public relations, is required. Two to three years of recent work experience to include mapping processes, analyzing data to create insights, writing targeted marketing content, and creating branded communications across various digital media platforms, including content management system, email marketing platform, marketing automation platform, online forms, survey, digital analytics, etc. (Both business to business and business to consumer experience is preferred.) Licenses, Certifications, and Other Requirements: Intermediate technical skills working directly in various digital systems, including content management, email, forms, survey, analytics, etc. Intermediate skills in Word, Excel, and PowerPoint. Intermediate design skills using InDesign, Adobe Photoshop, and Adobe Illustrator is helpful. Intermediate analytics skills evaluating and sorting data. General marketing knowledge and experience to target communications toward specific market segments. In evaluating candidates for this position, Fox Valley Technical College may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position. Work Environment Work will be completed in a hybrid environment, both in person and virtually. Work environment may change based upon college needs. Physical Requirements Sitting: This role requires extended periods of sitting while performing tasks and utilizing computer systems. Computer Use: Ability to effectively operate PC and Macintosh equipment Mobility: While much of the work is desk-based, occasional mobility may be necessary for attending meetings, office tours, or events within the workplace. Repetitive Motions: Capacity to perform repetitive motions, such as typing, without discomfort or injury. Communication: Clear verbal and written communication skills are essential for interacting, both in-person and through electronic means. EOE/ADA Statement Fox Valley Technical College (FVTC) is an Equal Opportunity Employer (EOE). In compliance with the Americans with Disabilities Act (ADA), FVTC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. Nothing in this limits management's right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement or affect the at-will nature of the employment arrangement between the employee and company and is subject to change by the employer as the needs of the employer and requirements of the job change. Additional Information Starting Range: $24.53 - $28.86 per hour. Pay is based on a multitude of factors, including experience, qualifications, education, relevant certifications, internal equity, and market data. Note: Internal applicants' wage will be based upon the applicable compensation guidelines. At Fox Valley Technical College, we recognize employees as key contributors to our mission and are committed to fostering a culture of fairness, transparency, and excellence. Our total rewards philosophy ensures equitable compensation and benefits, supporting a highly engaged workforce. Our comprehensive benefits package includes medical, dental, and vision insurance, along with retirement contributions to the Wisconsin Retirement System and 403(b)/457 plan options. Employees enjoy paid time off, sick leave, holidays, bereavement leave, and recess periods. We offer life and disability insurance, with options for additional coverage. Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs. Professional development opportunities include training, certifications, and tuition reimbursement. Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic, dental clinic, fitness center, Parent/Child Center (onsite child care), library, café, printing services, Trilogy Salon & Spa, and more. Fox Valley Technical College is an Equal Opportunity/Affirmative Action institution, providing equal opportunity to all persons, including members of underrepresented racial and ethnic backgrounds, females, veterans and individuals of all abilities. For questions regarding the College's nondiscrimination policy, contact: Rayon Brown - ************************ (Affirmative Action), **************** (sex-based discrimination or harassment), or Dan Squires - *************************** (Disability related discrimination).
    $24.5-28.9 hourly Auto-Apply 39d ago
  • Director of Ecommerce

    Fleet Farm Careers 4.7company rating

    Digital marketing manager job in Appleton, WI

    About the Role We're looking for a Director of Ecommerce to lead and grow our direct-to-consumer business. This role owns the performance of our online channel end-to-end-strategy, execution, and results. You'll be responsible for driving sustained, profitable growth while delivering seamless, customer-first digital experiences. This is a high-visibility leadership role where you'll work cross-functionally with Marketing, Merchandising, Supply Chain, Finance, and Technology to scale a best-in-class e-commerce operation. What You'll Do Own the full e-commerce P&L, including revenue, margin, CAC, LTV, and operating expenses Set and execute the annual and long-term e-commerce strategy Drive growth across traffic, conversion, average order value, and retention Lead site merchandising, product launches, promotions, and pricing strategy Oversee UX/UI, front-end development, and platform evolution Partner with Marketing to optimize paid media, SEO, affiliates, and email/SMS Champion the customer experience-from site speed and mobile optimization to checkout and post-purchase journeys Build, coach, and lead a high-performing e-commerce team Own analytics, insights, and experimentation through A/B and multivariate testing Collaborate with Operations and Supply Chain on fulfillment, shipping, and international expansion Evaluate and implement emerging technologies including AI personalization, composable commerce, and social commerce What You Bring 10+ years of e-commerce experience, including 5+ years in a senior leadership role Proven success scaling a DTC business to $100M+ in annual revenue Experience owning and growing a full e-commerce P&L Deep knowledge of modern e-commerce platforms and architectures Strong analytical skills with experience using tools like GA4, Amplitude/Heap, Looker/Tableau, and advanced spreadsheets Hands-on experience with CRO, personalization, and customer data platforms A collaborative leadership style and passion for building high-performing teams Comfortable operating in fast-paced, high-growth environments Bachelor's degree required Why You'll Love Working Here Opportunity to own and shape a high-growth DTC business High impact, high visibility role with executive partnership Collaborative, entrepreneurial culture Ability to influence strategy, technology, and customer experience at scale Ready to lead our Ecommerce growth and make an impact? Apply today! Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
    $105k-169k yearly est. 37d ago
  • Product Marketing Manager - Launch Strategy

    Cisco Systems, Inc. 4.8company rating

    Digital marketing manager job in Appleton, WI

    The application window is expected to close on: 02/20/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Meet the Team We are seeking a dynamic individual to join our fast-paced, culture-first marketing team-someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape. As a member of the Cisco Infrastructure and Security Product Marketing team you will partner across Cisco's larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives Your Impact As a Product Marketing Manager for Cisco infrastructure and security products, you will be spearheading strategic initiatives such as development of positioning and messaging, amplification of product innovations through launches and announcements, creation of content at the product and solution level, and strategic efforts with analysts and market influencers to align our product and GTM strategy with the needs of our customers * Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks * Create Tier One Messaging & Content: design and build select messaging to maximize our voice in the market and ensure alignment across other content * Drive Cross-Functional Alignment: develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and more - ensuring each team is aligned, resourced, and executing toward shared goals. * Provide Strategic Direction: Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints. * Manage strategic initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution. * Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making. * Create & Maintain Launch Frameworks: Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence. * Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule. * Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org. Minimum Qualifications * 5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles * BS/BA in Business, Marketing, Communications or related field (or equivalent) required * Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions * Ability to manage multiple projects simultaneously with high attention to detail and organizational skills * Analytical mindset with the ability to use data to drive decisions and measure impact. * Demonstrated experience leading cross-functional teams and aligning multiple stakeholders. Preferred Qualifications * Master's degree in Marketing, Business Administration (MBA), Communications, or a related field * Previous experience with global Tier One launch or event strategy * Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders * Deep understanding of go-to-market strategies and integrated marketing campaigns Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $133,200.00 to $168,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $146,100.00 - $229,600.00 Non-Metro New York state & Washington state: $133,200.00 - $221,400.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $146.1k-229.6k yearly 3d ago
  • Product Marketing Manager

    KI Inc. 4.2company rating

    Digital marketing manager job in Green Bay, WI

    We're looking for a Product Manager who owns outcomes, not just activities-someone who is curious, proactive, and motivated to turn insight into progress. This role sits at the intersection of product strategy, market intelligence, and execution. You'll own product categories end-to-end, from identifying opportunities to guiding development, launch, lifecycle decisions, and growth. This position will work from KI's Corporate Office in Green Bay, WI. In this role, you will serve as the voice of the market and the champion for your product categories, guiding both new and existing offerings to success. You'll collaborate across Design, Development, Manufacturing, Sales, and Marketing to ensure our products solve real customer needs, stand out in the marketplace, and fuel long‑term business growth. What You'll Do Own product category success by leading strategy, development, and go‑to‑market execution for both new products and existing lines. Research and analyze the market through competitive analysis, customer and dealer feedback, sales insights, client meetings, and category gap assessments. Translate insights into action by partnering with Design, Development, and Manufacturing teams to define differentiated product features, benefits, and innovations. Develop compelling go‑to‑market strategies, including product positioning, pricing, messaging, and launch plans for new products and line extensions. Enable and support the sales team by delivering product training and creating effective sales tools that clearly communicate value propositions. Provide competitive intelligence that strengthens sales conversations and marketing campaigns. Manage product lifecycles, identifying growth opportunities, optimizing assortments, and making recommendations on legacy product improvements or discontinuation. Lead value analysis and engineering efforts to enhance existing products while balancing cost, performance, and customer value. What You Need to Succeed Bachelor's degree in Business, Marketing, Engineering, Design, or a related field. 2+ years of experience in product marketing, product management, engineering, or a technical/business role. Strong analytical thinking paired with practical decision-making. Ability to work independently, prioritize effectively, and move word forward without waiting to be told. Clear communicator who can turn complex ideas into simple, compelling product narratives. A growth mindset - high curiosity, high accountability, and a willingness to learn by doing. Why KI? At KI, you'll be part of a company that values collaboration, innovation, and ownership. We invest in our people and offer a comprehensive benefits package designed to support your professional growth and personal well‑being. Our benefits include: Employee Stock Ownership Plan (ESOP): Share in the success you help create. Comprehensive Health Coverage: Medical, dental, and vision insurance. 401(k) with Company Match: Helping you plan for the future. Generous Paid Time Off: Vacation, sick time, and paid holidays. Wellness Resources: On‑site fitness center, fitness reimbursement, and on‑site nurse. On‑Site Café: Fresh breakfast and lunch options at work. Employee Discounts: Special pricing on KI products. Education Reimbursement: Support for continued learning, degrees, and certifications. Full Benefits Package: Including life insurance, disability coverage, and Employee Assistance Program (EAP). Ready to Make an Impact? If you're passionate about building products that matter and want to help shape the future of KI's portfolio, we'd love to hear from you. Apply today and bring your ideas to life.
    $88k-104k yearly est. 19d ago
  • Product Marketing Manager

    KI Bonduel

    Digital marketing manager job in Green Bay, WI

    We're looking for a Product Manager who owns outcomes, not just activities-someone who is curious, proactive, and motivated to turn insight into progress. This role sits at the intersection of product strategy, market intelligence, and execution. You'll own product categories end-to-end, from identifying opportunities to guiding development, launch, lifecycle decisions, and growth. This position will work from KI's Corporate Office in Green Bay, WI. In this role, you will serve as the voice of the market and the champion for your product categories, guiding both new and existing offerings to success. You'll collaborate across Design, Development, Manufacturing, Sales, and Marketing to ensure our products solve real customer needs, stand out in the marketplace, and fuel long‑term business growth. What You'll Do Own product category success by leading strategy, development, and go‑to‑market execution for both new products and existing lines. Research and analyze the market through competitive analysis, customer and dealer feedback, sales insights, client meetings, and category gap assessments. Translate insights into action by partnering with Design, Development, and Manufacturing teams to define differentiated product features, benefits, and innovations. Develop compelling go‑to‑market strategies, including product positioning, pricing, messaging, and launch plans for new products and line extensions. Enable and support the sales team by delivering product training and creating effective sales tools that clearly communicate value propositions. Provide competitive intelligence that strengthens sales conversations and marketing campaigns. Manage product lifecycles, identifying growth opportunities, optimizing assortments, and making recommendations on legacy product improvements or discontinuation. Lead value analysis and engineering efforts to enhance existing products while balancing cost, performance, and customer value. What You Need to Succeed Bachelor's degree in Business, Marketing, Engineering, Design, or a related field. 2+ years of experience in product marketing, product management, engineering, or a technical/business role. Strong analytical thinking paired with practical decision-making. Ability to work independently, prioritize effectively, and move word forward without waiting to be told. Clear communicator who can turn complex ideas into simple, compelling product narratives. A growth mindset - high curiosity, high accountability, and a willingness to learn by doing. Why KI? At KI, you'll be part of a company that values collaboration, innovation, and ownership. We invest in our people and offer a comprehensive benefits package designed to support your professional growth and personal well‑being. Our benefits include: Employee Stock Ownership Plan (ESOP): Share in the success you help create. Comprehensive Health Coverage: Medical, dental, and vision insurance. 401(k) with Company Match: Helping you plan for the future. Generous Paid Time Off: Vacation, sick time, and paid holidays. Wellness Resources: On‑site fitness center, fitness reimbursement, and on‑site nurse. On‑Site Café: Fresh breakfast and lunch options at work. Employee Discounts: Special pricing on KI products. Education Reimbursement: Support for continued learning, degrees, and certifications. Full Benefits Package: Including life insurance, disability coverage, and Employee Assistance Program (EAP). Ready to Make an Impact? If you're passionate about building products that matter and want to help shape the future of KI's portfolio, we'd love to hear from you. Apply today and bring your ideas to life.
    $84k-116k yearly est. 7d ago
  • Digital and Product Marketing Manager

    Capital Credit Union 4.1company rating

    Digital marketing manager job in Green Bay, WI

    Upholds the Credit Union's mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve” by developing and executing data-driven marketing strategies to drive growth in product lines, member engagement, and retention. This role oversees digital and product marketing efforts across channels, including SEO, SEM, paid media, email marketing, and website optimization, with a focus on improving user experience and conversion rates. Responsibilities include managing product launches, creating go-to-market strategies, and leading cross-functional implementation plans. The ideal candidate is a hands-on marketer with a performance-driven mindset, skilled in campaign planning, targeting, testing, and analysis. They are highly analytical, strategic, and creative, with a passion for engaging the entire team to deliver measurable results and optimize the digital marketing practice to enhance member service. Essential Responsibilities Work closely with VP of Marketing to develop and execute data-driven marketing strategies to grow product lines of business and improve member engagement and retention rates. Business lines may include an assigned combination of: Mortgage, Auto/Personal Loans, lines of credit, Capital Investment Group and Business, and specific segments as outlined in the company strategy. Assess the effectiveness of the marketing programs that support products on an ongoing basis, and report back to the VP of Marketing on recommended changes or optimization opportunities. Manage launch of new products or enhancements and manage the cross-functional implementation of the plan. Develop go-to-market strategies for products, outline deployment timelines, and stay up to date on market and user trends. Lead, mentor, and develop a high-performing marketing activation team. Foster a culture of innovation, collaboration, and continuous improvement. Plan and execute digital marketing initiatives and efforts, including SEO/SEM, email marketing, and paid media advertising campaigns and analyze performance to extract meaningful insights and optimization. Create compelling product messaging, define the product storytelling vision, and provide guidance in the development of marketing content for various channels. Create marketing messages and campaigns, including writing creative briefs, designing structured tests and analyzing results iteratively. Coordinate changes to marketing disclosures, terms, etc. across marketing channels. Drive Web Page Strategy - Conduct competitive/UX research and own A/B testing strategy for value propositions and UX design for a variety of high-traffic product website and landing pages. Improving end-to-end conversion both online and on mobile. Collaborate with product teams to influence product strategy and roadmap development. Participate in idea exploration with team members to facilitate development of innovation. Track, analyze, and report on campaign and product performance using metrics like ROIs and KPIs to inform future strategies. Necessary Qualifications and Requirements Marketing or performance, ideally in a financial services business or similar. 2+ years management experience. 2-5 years of experience in SEM, SEO, and digital advertising. 2-5 years of hands-on experience with Google Analytics, AdWords, Advanced Analytics, and Google Search Console. Adept with reporting platforms such as Microsoft Power BI, Google Analytics, Siteimprove and Microsoft Excel. Go to market experience in product development and new product release. Intermediate knowledge in paid search, social and display campaign strategies Intermediate knowledge of Google AdWords and proficient in developing targeting strategies. Proven success of consumer journeys and sales funnel optimization improving both user experience and conversion success. Compute rates, ratios, and percentages. HTML/CSS & CMS experience a plus. Ability to quickly learn specialized software. Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Excellent customer service skills. Equivalent combination of education and experience may substitute for stated qualifications. Work Environment and Physical Requirements Office environment with moderate level of noise Frequent use of telephone, copier, computer, fax machine and other office machines Prolonged sitting or standing Frequent mental and visual concentration Minimal lifting of up to 25 pounds The above statements are intended to describe the general nature and level of the work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, or requirements. Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify. Click the Learn more about Capital Credit Union link below for more information, as well as information on employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.
    $72k-86k yearly est. 22d ago
  • Digital Marketing Manager I

    Barr, Inc. 4.4company rating

    Digital marketing manager job in Oshkosh, WI

    Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. You'll set strategy, execute tactical programs, and establish processes in a lean environment-driving qualified inbound leads, online sales, and measurable growth. If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more. Key Responsibilities Strategy and Leadership Build an ROI-driven marketing strategy and translate it into executable, tactical plans. Establish processes and infrastructure in a low-structure environment. Design and optimize the sales process for inbound leads and online B2B sales. Partner with and manage external agencies. Thrive in ambiguity; prioritize, test, and iterate quickly. Digital Marketing Execution Own SEO, SEM, PPC, AI search, display, retargeting, and paid social. Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn. Launch full-funnel social campaigns that drive qualified prospects and sales. CRM, Lifecycle, and Ecommerce Drive lead generation and qualification; build scalable nurture programs. Map and optimize the full user journey from first touch to repeat purchase. Manage inbound lead capture, scoring, routing, and SLAs with Sales. Support and optimize B2B ecommerce flows, merchandising, and promotions. Digital Optimization and ROI Metrics Own website SEO optimization and technical hygiene. Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs. Run A/B and multivariate tests across ads, landing pages, and emails. Execute content optimization for search intent and conversion. Creative Development & Media Lead PR initiatives; secure earned coverage and manage paid placements. Plan and buy media across digital channels; manage budgets and pacing. Oversee industrial product photography and asset management. Update websites, product pages, and assortments with accurate content. Platform Experience (preferred, not required) BigCommerce (or similar ecommerce platform) Acumatica (ERP) HubSpot (CRM/marketing automation) Twilio (SMS/communications) B2B industrial marketing experience
    $89k-123k yearly est. 24d ago
  • Brand Experience Planner, Hospitality Marketing

    Kohler 4.5company rating

    Digital marketing manager job in Kohler, WI

    Work Mode: Onsite Opportunity The Brand Experience Planner plays a key role in planning and executing marquee and signature events that bring the Kohler Hospitality brands to life. This role collaborates cross functionally to ensure every experience aligns with brand standards, enhances guest engagement, and reflects the creative vision established by leadership. From concept to execution, the Brand Experience Planner manages event logistics, décor sourcing, vendor coordination, budgets, and onsite delivery to ensure flawless, memorable experiences. It will also shape the in-house guest experience in a way that is relevant to today's culturally connected guest. This role is creative and should influence our businesses and the culture around them. This position will focus on Kohler, Wisconsin. SPECIFIC RESPONSIBILITIES * Plan and execute Resort Programming, including: * Resort Holiday Events * Resort Signature Experiences * Develop comprehensive logistics plans for event set‑up and tear‑down. * Work with the Brand Experience Manager to activate event designs based on established creative direction and design decks. * Ensure all event elements align with approved designs and brand standards. * Collaborate closely with the Marketing team to promote events and drive attendance. * Work directly with Food & Beverage teams for programming requiring coordination. * Review and approve BEOs and Communication Guides developed for event execution. * Collaborate with the Brand Experience Design Consultant on décor, aesthetics, activations, and FF&E as needed. * Utilize debrief notes and data from past events to refine planning and creative decisions. * Partner with the Creative team to request, review, and finalize printed assets for events. * Learn property management systems (Resort Suite and Amadeus) to book rooms and spaces as needed. Create Banquet Event Orders when necessary. * Assist in the timely communication, internal and external, of events and activities to resort. * Assist in monitoring department monthly expenses. * Ensure procurement aligns with design intent, timeline, and budget expectations. * Adhere to budget parameters provided for special events and assigned activities. * Catalog competitor events to stay on top of trends in the market. * Serve as the on‑site lead during events to ensure the vision is properly executed. * Other duties as assigned. Skills/Requirements * 2-3 years of experience in event planning, brand experiences, luxury hospitality, or other related field required. * Advanced knowledge of Microsoft Excel, PowerPoint and knowledge, or wiliness to learn, Adobe Illustrator. * Knowledge of event design, décor trends, and guest experience best practices. * Proven ability to manage multiple events simultaneously. * Experience presenting and communicating with all levels of associates. * Strong organizational, collaboration, and communication skills. * Flexibility in schedule to include days, evenings, some weekends and holidays. Requires onsite presence during event setup, execution, and teardown. * 10% travel could be required. Applicants must be authorized to work in the US without requiring sponsorship now or in the future. We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The hourly range for this position is $22.90 - $34.30. The specific hourly rate offered to a candidate may be influenced by a variety of factors including candidate's education and work location. Why Work at Kohler Co.? Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates' development to make that happen. So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler. In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more! About Us Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at ********************** It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact *********************. Kohler Co. is an equal opportunity/affirmative action employer. We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .
    $22.9-34.3 hourly 7d ago
  • Product Marketing Manager - AI Networking

    Cisco Systems, Inc. 4.8company rating

    Digital marketing manager job in Appleton, WI

    The application window is expected to close on: 02/06/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Meet the Team Join a high-velocity, engineering-aligned product marketing organization that sits at the intersection of AI infrastructure and data center networking. Our team collaborates deeply across product, engineering, integrated marketing, and sales to influence how Cisco shows up for AI Infrastructure builders, operators, and partners shaping the future of AI-ready data centers. We are looking for a storyteller who loves engaging with technical audiences, and can translate complex innovations into narratives that resonate with developers, architects, and decision-makers alike. Your Impact As a Product Marketing Manager supporting Cisco's AI-ready data center networking platforms, you will champion messaging, narratives, and content that help developers and operators adopt Cisco technologies with confidence. You will influence the way Cisco shows up in the AI ecosystem by collaborating with engineering, developer relations, technology partners, and cloud-native communities-ultimately shaping how customers build, optimize, and scale modern workloads. What You'll Do Product Storytelling & Positioning * Craft clear narratives that connect Cisco switching and data center architectures to real-world AI/ML, distributed training, inference and cloud-native use cases. * Translate technical innovations into value propositions that resonate across both technical and business audiences. * Create differentiated messaging against key industry trends, competitive approaches, and emerging open-source technologies. * Represent Cisco in forums where practitioners gather: GitHub, Slack/Discord communities, conferences, partner events, and webinars. Launch & GTM Leadership * Drive product launches across Data center networking platforms and partner solutions-AI fabrics, accelerated networking, container networking, observability, and automation. * Develop crisp, compelling assets: solution briefs, demo scripts, blogs, videos, event talks, infographics, and partner co-marketing. Partner & Ecosystem Marketing * Collaborate with NVIDIA, Red Hat, hyperscalers, Kubernetes ecosystem partners, and observability platforms to define joint narratives. * Support integrations and partnerships relevant to AI workloads, container networking, Cilium/eBPF ecosystems, and distributed training stacks. Thought Leadership & Evangelism * Present at external conferences, partner events, and analyst briefings. * Establish Cisco as a leader in AI networking, cloud-native compute, and developer-first architectures. What Success Looks Like * Developers can understand, build, and operate AI workloads on Cisco switching and DC solutions with less friction. * Cisco shows up credibly in external forums, not just traditional enterprise channels. * Messaging resonates with practitioners and reflects what they actually run in production (Kubernetes, distributed training and inference, observability pipelines, GPU networking, etc.). * Workstreams across engineering, ecosystem partners, and integrated marketing stay aligned through clear, compelling storytelling. Minimum Qualifications * 8+ years in Product Marketing, Product Management, DevRel, or Solutions Marketing, preferably in infrastructure, data center, or AI-focused companies. * Strong understanding of: Data center switching & fabrics, Network architectures for AI (RoCE, telemetry, congestion control, load balancing), Kubernetes, container networking, CNI/Cilium/eBPF, virtualization, Distributed AI/ML workloads, large language models, GPU networking * Proven ability to create technical content (demos, architecture diagrams, solution briefs, presentations, videos). * Excellent communicator able to present confidently to practitioners, executives, and partners. * Bachelor's degree in engineering, computer science, or related field. Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $145,000.00 to $182,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $145,000.00 - $210,200.00 Non-Metro New York state & Washington state: $129,000.00 - $187,000.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $145k-210.2k yearly 3d ago
  • Director of Media Marketing

    Fleet Farm Careers 4.7company rating

    Digital marketing manager job in Appleton, WI

    Are you a performance-driven marketing leader who thrives at the intersection of data, creativity, and scale? In this role, you'll own and grow our full-funnel media engine. driving customer acquisition, brand awareness, and lifetime value across paid, owned, and emerging channels. In partnership with our Agency, you'll lead all paid media, organic social, influencer/creator partnerships, and lifecycle marketing, while building a high-performing team and delivering measurable business impact. What You'll Do Own and execute the marketing strategy aligned to aggressive growth goals Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate Oversee organic social to drive brand engagement and traffic Direct email, SMS, CRM, and lifecycle automation strategies Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization Build dashboards and reporting frameworks using GA4 and leading analytics platforms Lead retail media network strategies Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future Build, mentor, and scale a high-performing marketing team Manage agency, platform, and technology vendor relationships What You Bring 10+ years of Digital marketing experience, including 5+ years in a senior leadership role Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand Deep full-funnel expertise across acquisition and retention Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn) Strong analytical and financial acumen with hands-on experience in GA4 and BI tools Experience building and leading teams of 8+ Bachelor's degree in Marketing, Business, or a related field Why You'll Love Working Here High visibility and ownership Opportunity to scale a sophisticated, data-driven marketing engine Lead a talented team and shape the future of digital growth Ready to lead our Marketing growth and make an impact? Apply today! Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
    $62k-79k yearly est. 22d ago
  • Director of Marketing & Communication

    Rawhide Youth Services 3.3company rating

    Digital marketing manager job in New London, WI

    Job Purpose The Director of Marketing & Communications leads the organization's brand, voice, and visibility through a strategic, integrated marketing and communications approach. This role translates the mission into compelling stories and campaigns that strengthen reputation, increase engagement, and drive measurable results in fundraising, awareness, and community impact. The Director ensures clarity, credibility, and emotional connection across all marketing and communications efforts. Essential Functions Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals Serve as a member of the leadership team and strategic advisor to executive leadership on brand, reputation, and positioning Establish, protect, and evolve brand voice, messaging, and visual identity Oversee major campaigns and ensure consistent messaging across all channels Use data, analytics, and insights to evaluate performance and guide decisions Job Responsibilities Strategy & Leadership Lead annual marketing and communications planning and campaign prioritization Align marketing initiatives with fundraising, awareness, and organizational priorities Advise executive leadership on messaging, positioning, and reputational considerations Lead, coach, and develop a high-performing marketing and communications team Set clear priorities, roles, and performance expectations Foster collaboration, accountability, and creative excellence Campaign & Content Oversight Oversee all major campaigns, including fundraising, awareness, and brand initiatives Approve key messaging, creative direction, and storytelling Ensure cohesive communication across email, web, social media, print, and media channels Brand, Public Relations & Reputation Manage public relations and external communications Serve as the lead on sensitive, high-visibility, or crisis communications Protect and enhance the organization's public image and credibility Digital Strategy & Performance Oversee digital marketing strategy, including website, email, social media, and online campaigns Monitor analytics and reporting to demonstrate return on investment and impact Continuously optimize engagement, reach, and conversion Budget & Vendor Management Manage the marketing and communications budget Oversee agencies, consultants, and external vendors to ensure quality and alignment Maintain Professional and Technical Knowledge Completing required trainings Attending educational workshops Reviewing professional publications Participating in professional societies Maintain Staff Job Results Training and coaching support staff Establishing staff goals, monitoring progress, and providing feedback Appraising job results Protects the Credibility of the Rawhide Mission Complying with the Rawhide standard of conduct Setting an example, in words and actions, that is consistent with the values and beliefs of Rawhide Contributes to Team Effort Performing other duties as directed or assigned by supervisor Qualifications Qualifications Minimum of 5 years of experience in marketing, communications, or brand leadership Proven experience leading teams and managing multi-channel campaigns Strong background in storytelling, content strategy, and brand management Experience collaborating with executive leadership and cross-functional stakeholders Data-driven mindset with strong analytical and decision-making skills Excellent written and verbal communication skills Experience in nonprofit, fundraising, or mission-driven organizations preferred Working Conditions Office-based role with regular collaboration across departments May require occasional evening or weekend work for events, campaigns, or deadlines Benefit Overview Competitive Pay Medical, Dental & Vision Insurance Competitive 401k plan 10 paid Holidays PTO, VTO, Wellness Day, & Floating Holiday 5 Weeks Paid Sabbatical Leave Onsite Café (New London) Tuition Reimbursement Nature Trails/Waterfront on 600+ acres (New London) Onsite Fitness Center and Gymnasium (New London) Employee Assistance Program (EAP) Jury Duty Leave Bereavement Leave Paid Benefits for Birth or Adoption
    $54k-95k yearly est. 12d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Appleton, WI?

The average digital marketing manager in Appleton, WI earns between $71,000 and $146,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Appleton, WI

$102,000
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