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Marketing Manager
Quick Fitting Holding Company, LLC
Digital marketing manager job in East Providence, RI
About QuickFitting
QuickFitting designs and manufactures innovative plumbing fittings that save time and increase reliability for professional plumbers and mechanical contractors. Our patented technologies make installations faster, cleaner, and safer-bringing real efficiency to the job site.
We're a growing, entrepreneurial company with a powerful story to tell. We're looking for a marketing leader who can elevate our brand, build awareness in the plumbing and mechanical trades, and drive sell-through with key distributors and customers such as Grainger and HD Supply.
Position Overview
The MarketingManager will lead marketing activities to increase brand awareness, generate demand, and support sales growth. This person will managemarketing campaigns, sales collateral, digital content, and trade promotions that strengthen QuickFitting's position with professional users, distributors, and channel partners.
You'll wear multiple hats-strategist, storyteller, and doer-and play a key role in shaping how the market sees and experiences QuickFitting.
Key Responsibilities
Brand Awareness & Demand Generation
Develop and execute integrated marketing campaigns that build awareness of QuickFitting's products among plumbers, contractors, and distributors.
Manage website content, social media, digital ads, and SEO to increase visibility and inbound interest.
· Create product and brand messaging that clearly communicates QuickFitting's differentiation and value.
Identify trade shows, sponsorships, and partnerships that elevate brand visibility within the plumbing/mechanical industry.
· Monitor market trends, competitor activities, and customer insights to identify opportunities and inform marketing strategy.
· Ensure brand consistency across all customer touchpoints, marketing materials, and communication channels.
Sales & Channel Support
Develop sales tools, presentations, and training materials to support internal sales managers and reps.
Create co-branded marketing programs and promotions for major customers (e.g., Grainger, HD Supply, Ace).
Work with the sales team to develop marketing initiatives that increase sell-through at distributor and retail locations.
Assist in retail line reviews and customer meetings by preparing powerpoint decks, creative assets, and messaging to strengthen customer relationships and drive sell-through
Support new product launches with coordinated campaigns, press releases, and promotions.
· Support new product development projects through the stage gate process, being the voice of the consumer and customer to the cross functional team.
· Lead the strategy, planning, and execution of tradeshows and industry events - including booth design, logistics, pre- and post-show marketing, and lead follow-up - to maximize brand visibility and ROI.
Content & Communications
Leverage CRM analytics to identify trends, segment audiences, and provide actionable insights that inform marketing strategy.
· Know the consumer and customer inside and out, and can translate their needs to the internal team.
· Oversee development of marketing assets: brochures, spec sheets, videos, case studies, and email campaigns.
· Support the lifecycle of the portfolio, including tasks associated with discontinuing product (ex. Customer communication, updating collateral, etc.).
· Manage QuickFitting's online presence-including social channels, trade media, and influencer relationships.
Write and edit copy for website, digital ads, and trade publications.
Track and report key marketing metrics and ROI.
· Managedigitalmarketing tools and automation platforms to optimize lead nurturing, campaign performance, and customer engagement.
· Support development of annual budgets and marketing plans.
· Perform other related duties and projects as assigned to support the overall success of the marketing department and company goals.
Qualifications
5+ years of marketing experience, ideally in B2B manufacturing, building products, or trade-oriented industries.
Experience working with channel/distributor marketing or co-op programs.
Strong project management skills and the ability to execute with limited resources.
Excellent written and verbal communication skills.
Hands-on experience with digitalmarketing tools (e.g., HubSpot, Google Ads, LinkedIn, Canva, or similar).
Creative, analytical, and collaborative mindset.
Success in This Role Looks Like
Increased market awareness and visibility of the QuickFitting brand among professional users.
Improved engagement and sell-through at Grainger, HD Supply, and other key customers.
Professional, consistent marketing presence that supports the sales team and attracts new customers.
Measurable growth in inbound leads and marketing-generated opportunities.
Why Join QuickFitting
Be part of a small, agile team where your ideas make an immediate impact.
Help shape the marketing direction of a company with patented, innovative products.
Competitive salary, bonus potential, and opportunity for growth as the company expands.
$82k-123k yearly est. 2d ago
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Director, Digital Asset Strategist, Tokenization Ecosystem
Soteria Reinsurance Ltd.
Digital marketing manager job in Boston, MA
Director, Digital Asset Strategist, Tokenization Ecosystem page is loaded## Director, Digital Asset Strategist, Tokenization Ecosystemlocations: Jersey City, NJ: Boston, MAtime type: Full timeposted on: Posted Yesterdayjob requisition id: 2116271## ## Job Description:**The Role**The Director, Digital Asset Strategist at Fidelity Digital Asset Management (FDAM) will be focused on establishing and building relationships across the crypto-native ecosystem, opening new distribution opportunities for FDAM solutions in tokenized investment products. This role requires a highly skilled leader with a passion for digital assets, markets, and financial services products to contribute to our strategic vision and driving business growth.Key focus areas include the following:* Tokenized Product Distribution: Expanding client presence worldwide by filling near and long-term pipeline, onboarding and funding new clients, developing comprehensive strategy.* Digital Asset Ecosystem Relationship Management: build strategic relationships with digital asset and tokenization market participants at the C-suite/leadership level. Develop cases and cultivate positive relationships across the blockchain ecosystem, representing Fidelity's interests and objectives.* Product Development Feedback: Provide market and client feedback to advise product design and structure. Identifying new use cases for tokenization and developing unique value propositions for clients. Collaborate and influence internal business partners to facilitate product feature and solution building to enhance user experience and satisfaction.* Thought Leadership: Collaborating with investment, research, risk, data science, and marketing in creating and enhancing investment content and thought leadership for product positioning.**The** **Expertise** **and** **Skills** **You** **Bring*** 6+ years of client-facing experience with an understanding of various investment product structures including registered funds and private funds.* Minimum of 3 years of full-time experience in digital assets with a solid understanding of market trends, competitive landscape, innovations and regulatory considerations that could impact digital assets.* Deep knowledge of asset tokenization, smart contracts, and blockchain ecosystems.* Ability to grow existing relationships and establish new ones creatively with emerging client segments and dynamic regulatory environment with changing competitor base.* Track record of collaborating across business units to achieve goals.* Exceptionally strong interpersonal skills in managing internal and external relationships in a proactive, energetic and customer-obsessed way.* Highly effective communicator with excellent writing and presentation skills.* Strong educational credentials: CFA, MBA, or graduate degree or equivalent experience is preferred.* Series 7 & 63 licenses (can be obtained while in role)**The** **Team**Fidelity Digital Asset Management [FDAM] is the investment platform offering digital asset products and services designed to meet the growing needs of Fidelity's retail customers and intermediary and institutional clients.The Digital Asset Strategist team drives business growth across a variety of critical areas of the Fidelity Digital Asset Management (FDAM) business and expands the institutional adoption of FDAM solutions delivered through traditional vehicles (i.e., ETPs) as well as a tokenized structure.The base salary range for this position is $95,000 - $175,000 per year.Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors.Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.We offer a wide range of to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.## ## Certifications:Series 07 - FINRA, Series 63 - FINRA## ## Category:## Relationship Management
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$95k-175k yearly 1d ago
Media Manager
Creative Cove Inc.
Digital marketing manager job in Framingham, MA
Our retail client is looking for a Sr. Media Manager with 8+ years experience in media and an emphasis on digital channel (paid social, Digital Video, email, search).
• Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
• Serves as key day-to-day liaison with paid media agency
• Sharing/Collaboration with Domestic and Global partners on plans & learnings
Build Media and Digital Expertise
• Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
• Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
• Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions.
• Meets with existing and prospective media vendors to evaluate future media opportunities
• Oversees holistic budget to be executed by team
• Responsible for sharing integrated media plans to key stakeholders
• Manages upfront investment, paid ipartnerships, and key vendor relationships
• Oversees holistic digital strategy driving in-store sales
• Oversees grand openings, local, and multi-cultural plans
• Partners with consumer insights and agency partners to execute cross-channel measurement studies
• Represent paid media strategy for annual and ad hoc planning processes
• Continuously monitors campaign & provides optimizations
• Leads quarterly look-backs & establishes best practices
Requirements:
• Bachelor's Degree or similar marketing experience
• A minimum of 7+years of experience in media
• Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search).
• Strong experience optimizing media channels and establishing testing approaches and analytics experience
• Effective verbal and written communication on all levels and both internally and externally
• Experience working with outside agencies and vendors
• Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements
• Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
• Excellent working knowledge of Excel and PowerPoint
• Strong analytical experience and proven critical thinking
• Knowledge of retail business a plus
$79k-120k yearly est. 1d ago
Director of Digital Operations & Mobile Ordering
Cooper Connect
Digital marketing manager job in Boston, MA
A leading restaurant company in Boston is seeking an enthusiastic Operations Director to manage daily operations and lead a large team. This hands-on leadership opportunity offers autonomy and aims for operational excellence across all areas of the restaurant. Ideal candidates will have at least two years of leadership experience, be tech-savvy, and passionate about driving results while promoting team safety and development. Join now for impactful career advancement in one of the fastest-growing restaurant chains.
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$115k-170k yearly est. 1d ago
Vice President of Marketing
America's Test Kitchen 3.5
Digital marketing manager job in Boston, MA
Career Opportunities with Americas Test Kitchen
America's Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the company's brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumer-facing communications. Partnering closely with senior leadership, Content and Product teams, this role will set the strategic foundation for how our brand is experienced, while collaborating with the Growth Marketing division to ensure cohesive marketing impact.
Key Responsibilities
Brand Strategy & Positioning
Define and evolve company brand positioning, product positioning, and narrative across platforms.
In partnership with company leadership, develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs.
Oversee consumer-facing marketing communications strategy, ensuring alignment across channels.
Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity.
Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships
Develop and execute tentpole marketing campaigns: Create, implement and oversee campaigns aligned with the company's overall business objectives- inclusive of holiday stunts, product launches, theme weeks, partnership activations, and new content releases
Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools that deliver the greatest possible marketing impact. Develop brand guidelines, brand books and other documentation to educate colleagues and reinforce brand principles throughout the organization.
Cross-Functional Collaboration
Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performance-driven initiatives.
Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences.
Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads
Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities.
Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video and campaign strategy functions
Foster a culture of collaboration, innovation, and accountability within the marketing organization.
Qualifications
10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industry, with 5+ years in a leadership position.
Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact.
Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitally-savvy strategist with experience spanning mobile, search, social, email, streaming, web, app, tv, direct mail and retail environments.
World-class leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts in a clear and concise manner.
Creative thinker with the ability to translate strategy into compelling consumer experiences.
Experience leading and developing creative and social media teams, spanning video and non-video formats
Ability to synthesize relevant research & insights to formulate data-driven approaches to brand positioning and drive overall performance improvement in company KPIs
Location & Schedule
This position is located in our Boston, MA, office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday, and Thursday) in the office and 2 days per week remotely.
About America's Test Kitchen
The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques.
Why America's Test Kitchen
We\'re passionate about cooking, and about creating the best place to work. We\'re small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that\'s how innovation happens in our test kitchen, in our offices, and in life.
We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
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$146k-195k yearly est. 3d ago
Director, Field Digital Enablement & Strategy
Galderma Pharma S.A 4.7
Digital marketing manager job in Boston, MA
A leading dermatology company is seeking an Associate Director for Digital Field Enablement to enhance customer engagement through digital capabilities. The role involves strategic leadership, program execution, and building organizational adoption of innovative tools. Candidates should have a Bachelor's degree, several years in pharma, and strong experience with Veeva systems. The position is based in Boston, MA and offers a competitive salary along with opportunities for growth.
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$99k-146k yearly est. 1d ago
Associate Director, HCP Digital Marketing & Regulatory
Poweroptions
Digital marketing manager job in Boston, MA
A leading biotechnology company in Boston is seeking an Associate Director of DigitalMarketing to develop and execute digital strategies aimed at engaging healthcare professionals. This role involves leading non-personal promotion initiatives, implementing AI strategies, and ensuring compliance with regulatory standards. Candidates should have a bachelor's degree, 7+ years of relevant experience, and strong project management skills. The position offers a hybrid work model, competitive salary, and extensive benefits including educational assistance and generous paid time off.
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$89k-143k yearly est. 4d ago
Executive Director, Digital Platforms & Commercial Strategy
Dyne Tx
Digital marketing manager job in Waltham, MA
A biotech firm is seeking an Executive Director, Business & Digital Platforms Lead in Waltham, MA. This strategic role is crucial in shaping business systems to enhance patient connectivity and commercial efficiency. Ideally, the candidate should have over 18 years' experience in IT within the biotech or pharma sectors and a Bachelor's degree, with an MBA preferred. The compensation range is $241,000 - $295,000 annually, reflecting the importance of innovation and leadership in this role.
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$95k-139k yearly est. 5d ago
Director of Marketing and Growth
KLR Executive Search Group LLC 4.2
Digital marketing manager job in Seekonk, MA
KLR Executive Search Group is proud to partner with Moss Home Solutions, one of the fastest-growing real estate investment platforms in the Northeast. As the company continues to scale, Moss Home Solutions is hiring a Director of Marketing & Growth to own and scale its inbound demand engine and performance marketing function.
This role functions as Head of Growth, with full ownership of demand generation, lead strategy, and performance marketing across digital and offline channels. Reporting directly to senior leadership, this position carries direct accountability for how marketing drives revenue, sales performance, and profitable growth.
This is not a brand or communications role. It is designed for a hands-on, performance-driven growth leader who thrives in fast-moving, founder-led environments and is motivated by ownership, accountability, and measurable results.
Key Responsibilities:
Own the end-to-end inbound demand generation strategy across all channels.
Develop and execute performance marketing campaigns that drive qualified leads at an efficient cost.
Manage and optimize multi-channel spend across digital, paid social, PPC, TV, radio, and emerging platforms.
Operate with fluency in CPL, ROAS, payback periods, and marginal returns.
Build live dashboards and reporting to track performance and inform weekly decision-making.
Continuously test, measure, and refine campaigns to maximize ROI.
Partner closely with sales leadership to align messaging, targeting, and lead quality.
Own messaging and creative direction with a performance-first mindset.
Qualifications:
7+ years of experience in growth, demand generation, or performance marketing roles.
Proven track record driving profitable inbound lead generation at scale.
Experience managing six-figure+ monthly marketing budgets.
Deep understanding of multi-channel inbound and performance marketing strategies.
Strong analytical and financial mindset with comfort owning lead-generation P&L.
Hands-on operator who enjoys being close to execution.
Experience in real estate, home services, or competitive lead markets is a plus.
Compensation & Benefits:
Base salary range of $170,000-$190,000.
Bonus opportunity of up to 20%, tied directly to performance and growth outcomes.
Comprehensive benefits package.
In-person leadership role based in Seekonk, MA.
$170k-190k yearly 6d ago
Vice President of Marketing
Proofpilot Inc. 4.0
Digital marketing manager job in Boston, MA
We're seeking a dynamic, strategic, and hands‑on VP of Marketing to lead and transform all aspects of company marketing in this growth phase. This player‑coach will manage the existing marketing team (content/events/social and demand gen/ rev ops/martech) while growing capabilities, owning strategy, and directly executing initiatives. The VP will expand marketing beyond brand and lead gen into product marketing and sales enablement, collaborating with commercial, product, and executive teams to drive measurable business outcomes.
Key Responsibilities Team Leadership & Strategic Vision
Develop and execute an integrated marketing strategy that aligns with ProofPilot's business goals and clinical trial technology roadmap.
Coach, mentor, and empower direct reports (content/events/social and demand gen/rev ops/martech managers), optimizing role effectiveness and supporting professional growth.
Lead team growth planning, identifying capability gaps and recommending new hires or vendors as appropriate.
Product Marketing & Sales Enablement
Own product marketing, driving positioning, narrative development, go‑to‑market planning for platform releases, and competitive differentiation.
Collaborate with sales leadership to create compelling enablement materials, campaign content, and targeted outreach assets that increase win rates and accelerate pipeline momentum.
Deliver actionable market, customer, and competitor insights to inform business and product strategy.
Demand Generation & Brand Growth
Oversee multi-channel demand generation strategies, including digital campaigns, event marketing, ABM, inbound, and outbound efforts.
Ensure consistency, quality, and compliance in all external communications-brand, web, social, events, PR, case studies.
Evaluate and optimize marketing technology and analytics stacks, reporting on core KPIs and budget outcomes.
Marketing Operations & Infrastructure
Manage the marketing budget, deploying resources efficiently and identifying opportunities for ROI optimization.
Own the martech stack selection, implementation, and improvement to support scaling and integration with sales/CRO/product systems.
Stakeholder Collaboration
Cross‑functionally collaborate with sales, product management, and executive teams to ensure alignment and support for go‑to‑market priorities.
Represent ProofPilot at key industry events, conferences, webinars, and analyst briefings as a commercial thought leader.
Ideal Candidate Profile
7+ years B2B SaaS marketing experience, with track record in healthcare, clinical trials, or life sciences.
Proven ability to lead small but high‑impact marketing teams and operate as a player‑coach.
Strong background in scaling product marketing functions, and supporting sales enablement in complex B2B environments.
Hands‑on expertise in demand generation, content creation/event marketing, marketing operations, and martech stack management.
Data‑driven decision maker, comfortable with marketing analytics and executive‑level reporting.
Outstanding communication, collaboration, and stakeholder management skills.
Growth mindset suited to a fast‑paced, high‑growth SaaS company.
Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.
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$150k-208k yearly est. 3d ago
Director, Digital Marketing
Matter 4.5
Digital marketing manager job in Boston, MA
Boston, MA or Newburyport, MA - Full Time (In office Mon‑Thurs, Fri - Remote)
Matter is an independent and growing agency unifying PR, creative services, and marketing to develop and execute strategic, content‑rich campaigns that inspire action and drive business through measurable results. From fast‑growth startups to established brands, we work with clients across diverse industries including B2B technology, cybersecurity, healthcare, consumer, and professional services.
We're seeking a Director of DigitalMarketing to lead and grow Matter's social media, CRM, and email marketing capabilities. This role is responsible for overseeing a high‑performing digitalmarketing team and setting the vision, elevating the work, and ensuring we deliver best‑in‑class programs for both B2B and consumer brands.
Specifically, social media is a significant and fast‑growing area for Matter, and this role is ideal for a leader with deep social expertise who also understands how social fits into a broader digital ecosystem-fueling brand building, thought leadership, community engagement, and measurable business outcomes. The Director of DigitalMarketing will be both a strategic leader and a trusted client advisor, with the ability to guide teams and programs at a high level.
Social Media Leadership
Own and oversee Matter's social media group, setting the strategic direction, standards, and vision for social across the agency.
Lead the development and execution of B2B and consumer social media campaigns, from always‑on content to integrated launches and PR‑driven moments.
Serve as the senior social leader for key accounts, guiding channel strategy, content frameworks, platform selection, and activation plans.
Partner closely with marketing, PR, and creative teams to develop compelling social‑first content and thought leadership programs.
Ensure excellence in social content development, including editorial calendars, creative briefs, messaging frameworks, and platform‑specific best practices.
Oversee community management strategies, ensuring brands engage authentically, responsively, and consistently with their audiences.
Guide teams on social listening, trend identification, and real‑time engagement opportunities that enhance relevance and impact.
Stay ahead of platform evolution, algorithms, formats, and emerging channels, continuously raising the bar for innovation and performance.
Digital Strategy & Integrated Marketing
Play a leadership role in developing digital strategies for clients and prospects, ensuring social media, email, and other digital channels align with broader marketing and PR objectives.
Collaborate with account leads to develop strategic roadmaps, scopes of work, and staffing models that support strong client outcomes and account growth.
Act as a trusted advisor to clients, clearly connecting digital programs to business goals and measurable results.
CRM, Email & Lifecycle Marketing
Oversee strategy and execution for CRM and email marketing programs, including newsletters, nurture campaigns, and CRM setup and optimization.
Guide segmentation, personalization, automation, and testing strategies that improve engagement and conversion.
Ensure best practices in deliverability, analytics, and continuous optimization.
New Business Leadership
Support the growth of Matter's social, CRM, and email marketing services by actively participating in the new business process.
Serve as a subject‑matter expert on social media and digitalmarketing in pitches, leading strategy development, recommendations, and client presentations.
Collaborate with marketing, PR, and creative leaders to shape integrated proposals that align digital programs with client business challenges.
Help identify opportunities to expand digital scopes within existing accounts through proactive strategy and performance‑driven recommendations.
Contribute to Matter's marketing and growth efforts by helping develop thought leadership, POVs, case studies, and content that showcase our digital expertise.
Measurement, Performance & Optimization
Define KPIs and success metrics for social and digital programs, ensuring performance is tracked, analyzed, and clearly communicated to clients.
Use insights to optimize content, campaigns, and channel mix in real time.
Partner with teams to turn data into actionable recommendations and performance storytelling.
Team Leadership & Growth
Lead, mentor, and develop a team of digitalmarketingmanagers, strategists, and specialists.
Foster a collaborative, high‑performing culture that values creativity, accountability, and continuous learning.
Establish clear standards, processes, and career paths that support team growth and excellence.
Help Matter push forward AI initiatives in the digitalmarketing areas.
Qualifications
8+ years of experience in digitalmarketing, with deep expertise in social media, ideally within an agency environment.
Strong experience across B2B and consumer including social media, content strategy, platform execution, and community management.
Experience with CRM platforms such as HubSpot, Salesforce, and other leading tools.
Experience leading and mentoring digitalmarketing teams and overseeing multiple client accounts.
Strong understanding of digital analytics, reporting, and optimization.
Collaborative, strategic thinker who thrives in an integrated PR, creative, and marketing environment.
Compensation: The salary for this role is $105,000‑130,000 based on experience.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E‑Verify program.
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$105k yearly 1d ago
Online Feedback & Opinion Specialist - Flexible Part-Time Role
Opinion Bureau
Digital marketing manager job in Providence, RI
Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
$53k-76k yearly est. 1d ago
Head of Product, B2B SaaS - Drive Growth & Roadmaps
Onramp Technology, Inc. 2.8
Digital marketing manager job in Boston, MA
A dynamic software company based in Boston is looking for a Head of Product to shape product vision and strategy. The role involves managing a team of product managers, engaging with customers, and collaborating with cross-functional teams to drive product innovation. Ideal candidates have a minimum of 5 years in B2B SaaS, strong analytical and leadership skills, and experience with integration platforms. Competitive compensation and equity offered.
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$128k-192k yearly est. 3d ago
Developed Fixed Income Rates Strategist
Gmo LLC 4.0
Digital marketing manager job in Boston, MA
Company Profile
Founded in 1977, GMO is a global investment manager committed to delivering superior long-term investment performance and advice to our clients. We offer investment strategies and solutions where we believe we are positioned to add the greatest value for our investors. These include multi-asset class, public equity, public credit, and liquid alternative offerings.
We manage approximately $68bn for a client base that includes many of the world's most sophisticated institutions, financial intermediaries, and private clients. Industry-wide, we are well known for our focus on valuation-based investing, willingness to take bold positions when conditions warrant, and candid and academically rigorous thought leadership. Jeremy Grantham, GMO's Co-Founder and Long-Term Investment Strategist, is renowned as an expert in identifying speculative investment bubbles and also as a leading climate investor and advocate.
GMO is privately owned and employs over 430 people worldwide. We are headquartered in Boston, with additional offices in Europe, Asia and Australia. Our company-wide culture emphasizes commitment to clients, intellectual curiosity, and open debate. We celebrate and respect our differences, while embracing and valuing what each of us brings to work, as we know that diverse teams in an inclusive, caring environment achieve higher engagement and better client results.
Please follow the prompts included in this job posting to apply. The application window for this role is anticipated to remain open until the job is filled, or as otherwise determined by GMO.
Working with the Developed Fixed Income team, in partnership with Asset Allocation, the Developed Fixed Income Rates Strategist will generate and represent investment ideas in the bond markets. They will work closely with researchers and portfolio managers within the teams and take primary ownership of duration positioning for existing and new portfolios. This role will report to the Head of Developed Fixed Income, but work very closely with Portfolio Managers in Asset Allocation. The role is Boston based with a hybrid schedule (minimum of three days in the office).
Responsibilities
Generate investment ideas and opinions in the bond markets - specifically focused on the government or risk‑free parts of the market throughout the developed space (US, UK, Japan and Europe).
Generate creative relative value trade ideas in the interest rate space that could be used in Developed Fixed Income or Asset Allocation portfolios.
Develop an investment thesis on duration and curve positioning for existing Developed Fixed Income portfolios, as well as any new portfolios.
Stay up to date on interest rate and currency markets, highlight noteworthy changes to the Fixed Income Quant team, as well as Asset Allocation.
Leverage a fundamental framework while considering quantitative inputs to develop fundamental views to complement and improve our existing interest rate models.
Research and propose duration positioning within all developed markets (both US and overseas) within Asset Allocation Fixed Income portfolios.
Understand the objectives, constraints and positioning for each of the Asset Allocation strategies.
Partner with Asset Allocation to determine duration and key rate targets.
Translate model output into positioning and trades.
Ensure proper positioning and risk targets.
Provide detailed performance and attribution reporting.
Act as an effective sounding board, engage in intellectual debate with Asset Allocation to result in the best outcome for the portfolios.
Partner with the Fixed Income Quant Research team to think critically about model output:
Evaluate and assess any hidden risks that would make the model vulnerable in the market environment.
Consider and propose what research or enhancements would be most helpful for the portfolios.
Evaluate if the portfolio construction process provides the right balance of risk contribution.
Communicate effectively across Developed Fixed Income and Asset Allocation.
Requirements
8+ years of industry experience, including relevant Fixed Income investment experience.
The individual should be a self-starter with a demonstrated passion for investing.
A strong understanding of financial markets, and an understanding of Fixed Income analytics is required.
The individual should have the ability to both generate and effectively communicate portfolio ideas through effective spoken communication, across both Developed Fixed Income and Asset allocation, as well as with other investment teams.
Demonstrated experience generating and implementing high conviction investment ideas in G10 rates and FX.
Deep understanding of individual risk factors-including duration, curve, and liquidity risks-with a demonstrated ability to identify, quantify, and mitigate exposures through both analytical tools and market intuition.
Extensive knowledge of G10 sovereign bond markets, macroeconomic drivers, and their impact to underlying investment strategies.
Expertise in the technical structure and market dynamics of FX and interest rate related securities, including forwards, futures, swaps, options, and sovereign bonds. Experience with inflation linked products a plus. Trading experience a plus.
Effective oral and written communicator with the ability to work closely with Portfolio Management, Research, and Trading to integrate views and refine strategies across fund vehicles.
Ability to work in a collaborative, intellectually rigorous environment.
Experience with Python, Matlab, or related programming languages a plus.
Compensation
$150,000 - $175,000 a year
This is a reasonable, good faith estimate of the current salary range for this role. GMO's salary range accounts for a wide array of factors that are considered in making compensation decisions including but not limited to skill sets and market demand for skills; level of experience and training; specific qualifications, performance, time in role/company, geographic location, and other business and organizational needs.
In addition, this position is eligible for a discretionary annual bonus award, which award may be determined by individual, team, department and firm performance, and is subject to the terms of GMO's compensation plan. This position is also benefits eligible. GMO's comprehensive benefits program includes medical insurance, dental insurance, life insurance, long‑term disability coverage, a 401(k)/profit‑sharing retirement plan, open paid time off, leaves of absences, dependent care resources, tuition reimbursement, charitable gifts matching, flexible spending accounts, and commuter benefits.
Benefits
Medical insurance, dental insurance, life insurance, long‑term disability coverage, 401(k)/profit‑sharing retirement plan, open paid time off, leaves of absences, dependent care resources, tuition reimbursement, charitable gifts matching, flexible spending accounts, and commuter benefits.
GMO is committed to the recruitment, employment, and promotion of all candidates equally, regardless of an individual's gender, race, color, national origin, ancestry, age, religion, pregnancy, marital status, sexual orientation, gender identity or expression, military or veteran status, genetic information, physical or mental disability (except where such disability is a bona fide occupational disqualification) or any other classification protected under federal, state or local law.
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$150k-175k yearly 2d ago
Associate Director, Marketing
Thyroxine Serb
Digital marketing manager job in Boston, MA
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SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies.
For over 30 years we have consistently provided emergency medicines, medical countermeasures, and the world's leading portfolio of antidotes.
Today SERB has over 500 employees in 18 countries and group revenue in excess of €400m. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries.
Having the right culture is as important to us as having the right portfolio. We are guided by our four values:
We make patients our priority
We act with accountability and integrity
We work together as one team
We look for better ways forward
By expanding our reach through selective acquisitions and entering new markets, we're not just supplying medicine; we're improving the standard of care for more patients around the world.
Associate Director, Marketing Overview
This role can be based in Philadelphia or Boston.
This role will report into the Rare Emergency Medicine Head of Marketing.
Responsibilities
Develop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives
Manage and lead personal promotion and non-personal promotion marketing tactics that are aligned with brand strategy and business objectives
Create a hyper-targeted non-personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy
Partner cross functionally to create and elevate insights driven growth opportunities that facilitate strategies and tactics
Incorporate feedback and insights to evolve and elevate brand strategy and tactics
Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing platform and initiatives
Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets
Collaborate with other functional areas to develop and lead memorable, accurate, and differentiated brand messaging
Execute on the value proposition for the products, including pricing and reimbursement strategies
Lead brand budget planning and support annual budget planning to support promotional projects
Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics
Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise
Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s)
Speakers' Bureau Management - manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers' Bureaus across products
Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs
Ensure compliance with all federal, state and local laws regulating commercial activities
Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values
The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.
Qualifications
Bachelors Degree required, MBA preferred
7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market
A demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post marketing
Track record in creating both personal promotion and non-personal promotion tactics that drive brand growth and aligned to strategy
Launch experience preferred or track record accelerating early adoption of brand
Experience in hospital selling environment, rare disease, and or/ sales experience preferred
Notable history of growing brand revenues and profitability
Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources
Acumen around all functions that are integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory process, etc)
Proven experience managing complex marketing situations and driving commercial growth
Possess the ability and desire to measure and track performance and success of programs/initiatives
Excellent interpersonal relationship skills with the ability to collaborate cross-functionally including negotiating and relationship management skills with ability to drive achievement of objectives
Knowledge of and experience with market research methodologies and best practices and commercial data sources
Knowledge of and experience with clinical and regulatory concepts. Understanding of federal regulations and guidelines regulating commercial activities and ability to act appropriately within these constraints
Proficient and analytical thinking of KPI's strongly preferred
Ability to create, translate and execute strategic plans, from vision to therapeutic conceptualization to commercialization.
Ability to think creatively and execute on identified brand opportunities that ladder up to brand and/or congress strategy
Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal)
Proficiency with Microsoft Office, Veeva CRM
Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight
Excellent interpersonal and communication skills
Proven planning and organizational skills
A demonstrated high degree of independence and professional maturity. Ability to navigate through ambiguity-establishing procedures where required
Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported
Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad-hoc basis
Company Benefits
Hybrid Working
Vacation, Personal and Sick time
15 Paid Company Holidays
Medical, Dental, Vision and other Voluntary benefits
Tuition Assistance
Discretionary Bonus Plan
Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.
Serb Pharmaceutical is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.
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$93k-140k yearly est. 3d ago
Senior Marketing Manager
Hospitality Sales & Marketing Association International 3.6
Digital marketing manager job in Boston, MA
Summary of the Role:
Senior MarketingManager, crucial to Wentworth's marketing efforts, will focus on enhancing marketing strategies specifically tailored to the higher education/university sector. This role is central to optimizing outreach and engagement with diverse academic audiences, requiring a deep understanding of student enrollment dynamics, academic communications, and collaboration with university departments. The ideal candidate will bring robust marketing expertise, with a special emphasis on CRM proficiency (HubSpot and Slate experience preferred), campaign performance optimization, content generation, and channel management to significantly elevate Wentworth's various marketing initiatives and contribute to the university's enrollment goals. The Marketing Specialist will be responsible for multiple projects and campaigns while working with minimal supervision.
Key Responsibilities:
Develop and execute multi-channel marketing strategies for the student recruitment funnel. Create and distribute marketing collateral and content for digital ads, social media, email newsletters, and website.
Optimize nurture campaigns and CRM-driven communications.
Create, manage, and optimize campaigns in ad networks to generate leads and drive traffic, and measure the impact of those campaigns.
Oversee SEO and SEM strategies to optimize the university's digital presence. Utilize SEO tools such as SERanking or SEMRush to conduct keyword research and monitor performance.
Contribute to social media platforms, including content calendars, to increase brand engagement and awareness.
Conduct market research to stay up-to-date with industry trends and identify new opportunities.
Track performance using analytics tools to measure campaign effectiveness. Track, analyze, and report on the effectiveness of marketing campaigns in the academic context.
Oversee operational details, such as ticketing systems in the CRM and provide copywriting and design and other areas as needed.
Required Qualifications: Education:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience:
Substantial experience in marketing, with approximately 5 years of relevant experience preferably in a university or academic setting.
Proficiency in CRM management (HubSpot, Slate) tailored for educational marketing.
Understanding of MarTech stack and how to use system to communicate.
Strong SEO and SEM skills.
Strong analytical skills for measuring marketing impact in an admissions environment.
Exceptional verbal and written communication skills, both for internal collaboration and student engagement. Ability to think creatively and develop engaging content.
Strong project management skills with ability to manage project timelines and budgets. Versatility in managing diverse projects with an eye for educational trends.
Creative problem-solving abilities with a focus on omni‑channel marketing strategies.
Skilled in fostering a cooperative and supportive working environment.
Preferred Qualifications:
Proficiency in advanced functions in HubSpot, Google Tag Manager, Zapier, and Slate.
Work Environment:
This is a hybrid position with at least two days per week in the office.
Supervisory Responsibilities:
This position will work with vendors and manage those relationships.
Position Details:
At this time, the university is unable to sponsor applicants for H-1B visas.
The job grade for this position is Grade 9.
The expected wage range for this position is between $90,000 and $113,000.
Inclusive Excellence at Wentworth
Inclusive Excellence is one of the four pillars of the Strategic Plan. Actively and intentionally cultivating a diverse and culturally competent institution where each member has the opportunity and support to reach their full potential and make contributions to our campus community and beyond is Inclusive Excellence at Wentworth.
All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at ***************.
Compensation and Benefits
Wentworth Institute of Technology is committed to fair, transparent, and legally compliant compensation practices. We believe that clarity about pay structures and ranges supports equity, fosters trust, and ensures a positive workplace for all employees.
To see the comprehensive benefits package offered to support the best experience for our employees, visit ************************************************
E-Verify for Employment Eligibility Verification (Form I-9)
Wentworth participates in E-Verify. E-Verify is an internet‑based system that compares information from your Form I-9 to records available to the U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA) to confirm that you are authorized to work in the United States.
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$90k-113k yearly 4d ago
Vice President, B2B Marketing
Mastercard 4.7
Digital marketing manager job in Boston, MA
Vice President, B2B Marketing page is loaded## Vice President, B2B Marketinglocations: Purchase, New York: Boston, Massachusetts (225 Franklin St): Miami, Florida: Arlington, Virginiatime type: Full timeposted on: Posted Yesterdayjob requisition id: R-265304**Our Purpose***Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.***Title and Summary**### Vice President, B2B Marketing### Overview The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard's I&I portfolio. Acting as the ‘mini CMO,' this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization, and Services Marketing to deliver differentiated value across geographies, customer segments, and go-to-market channels. Key Responsibilities Strategic Portfolio Leadership • Transform I&I marketing from fragmented product-level efforts to a unified, scalable, customer-centric approach. • Develop and execute data-driven marketing strategies to accelerate portfolio growth. • Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions. • Drive awareness and engagement through multi-channel marketing plans targeting C-suite, decision makers, and user personas. • Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions. • Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization. Team & Stakeholder Leadership • Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement. • Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact. • Provide clear direction, feedback, and professional development opportunities. Market Expertise & Influence • Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use-case narratives and driving the portfolio's shift towards buyer-based, AI and API-first solutions. • Influence cross-functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution. Performance Management & Measurement • Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations. • Develop and implement measurement frameworks aligning marketing impact with revenue mechanics. • Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement. Collaboration & Cross-Functional Alignment • Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams. • Partner with Services Marketing, Communications, and IMC to launch Tier 1/Big Bet activations and unified narratives. • Ensure seamless communication and alignment of objectives, driving unified marketing strategies. • Develop standardized sales enablement tools and training programs. • Collaborate with channel partners to maximize impact at key events. Innovation & Future-Readiness • Prepare for business evolution by developing scalable marketing systems supporting network-led and self-service models, including embedded use cases, API developer marketing, and agentic consulting. • Operationalize self-service GTM and support transition to platform-based, AI-enabled solutions. • Build and launch a thought leadership engine in partnership with global Advisors and consulting. Requirements • 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments. • Proven success in large, complex matrix organizations and high-growth, customer-centric teams. • Deep understanding of B2B positioning, demand generation, and funnel management. • Experience managing and/or co-owning product/portfolio P&L in a growth business. • Demonstrated team leadership, including managingmanagers and building high-performing teams. • Exceptional communication, collaboration, and stakeholder management skills. • Ability to prioritize and manage multiple projects in a fast-paced environment. Preferred Qualifications • Experience in marketing, consulting, and SaaS industry. • Experience partnering with major account sales teams. • MBA or advanced degree in marketing or related field.### Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable\_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.### **Corporate Security Responsibility**All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:* Abide by Mastercard's security policies and practices;* Ensure the confidentiality and integrity of the information being accessed;* Report any suspected information security violation or breach, and* Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.### In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.**Pay Ranges**Purchase, New York: $217,000 - $359,000 USD### Arlington, Virginia:
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$217k-359k yearly 5d ago
Director, US Kidney Digital Marketing - Launch & Growth
Vertex Pharmaceuticals (San Diego) LLC 4.6
Digital marketing manager job in Boston, MA
A leading biotechnology company is seeking a Director of DigitalMarketing to drive engagement for their kidney portfolio. You will develop omnichannel strategies, collaborate across teams, and leverage data insights to enhance brand impact. Ideal candidates will have over 10 years in pharmaceutical marketing and proven success in digital campaigns. This position offers a hybrid work option and competitive compensation according to skills and experience, along with extensive benefits.
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$129k-165k yearly est. 1d ago
Retail Marketing Manager
JMD Technologies Inc.
Digital marketing manager job in Framingham, MA
Title: MarketingManager (Retail)
Employment Type: Contract
Status: Accepting Candidates
About the role
This role leads in-store marketing programs that enhance the customer experience and drive awareness in new and existing markets. You'll partner closely with marketing leadership, creative teams, and agencies to deliver high-impact retail initiatives.
Key Responsibilities
• Lead retail marketing programs supporting seasonal moments, cause partnerships, and store openings
• Manage creative development for signage packages and permanent sign libraries
• Oversee execution of new store openings and relocations across owned, earned, and paid channels
• Coordinate media trafficking for grand openings with agencies and internal teams
• Support store design projects and cross-functional initiatives
• Guide and oversee a Marketing Specialist on program execution
Qualifications
• Bachelor's degree in Marketing, Advertising, Communications, or equivalent experience
• 3-5 years of experience in retail or CPG marketing (agency or in-house)
• Strong project management and cross-functional collaboration skills
• Proven ability to write creative briefs and provide actionable feedback
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
Compensation (MA Pay Transparency):
• Estimated hourly range: $45-$48/hr (W-2)
• Final rate within this range will be based on skills, experience, and interview results.
$45-48 hourly 2d ago
Digital Experience & Social Media Manager
Helio Outdoors 4.2
Digital marketing manager job in Stoughton, MA
Happy to share some exciting changes over here at Aqua Leisure. We're taking a 50-year legacy and transforming it into something bold and new-a modern outdoor brand built on a foundation of trusted, fun, and iconic products. We're calling it Helio Outdoors. Helio Outdoors is more than just a company with history-it's a brand with momentum. We're breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It's an incredible journey to be a part of.
The Helio family of brands:
Aqua AIRHEAD Yukon Charlie's Inyo Pools Pureline
We serve customers on a worldwide basis through a variety of sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors. Our Digital Experience & Social Media Manager supports corporate business objectives to maximize revenue and profit for Helio Outdoors brands. Delivers best-in-class digital experiences through flawless execution in the development and maintenance of Helio Outdoors websites, managing the ecosystem of syndicated user-generated reviews across Helio brands, including vendor management and agency coordination. This role is also responsible for effective CRM campaign management, in concert with agency content teams and Helio sales teams to effectively support new product launches and tent pole promotions as well as routine middle funnel CRM activities that generate sales. Additionally, the role oversees social media strategy and execution across all platforms, including content creation, community engagement, influencer partnerships, and performance analytics to drive brand awareness and customer engagement. Reports campaign performance and data to leadership teams. This is an individual contributor role within the Creative Services & Marketing team based in Stoughton, MA and onsite four days each week.
Responsibilities:
Websites
Responsible for routine website CMS management.
Manage CRM platforms for Helio brands, including campaign development and deployment in concert with agency content teams.
Own and manage the ecosystem of user-reviews and syndication, including management of Bazaarvoice (and others) and coordination with sales coordinators on new product and retailer-specific review requirements.
Serve as primary in-house conduit between sales team and agency to manage online asset needs, including product images, online content/merchandising, and other creative images.
Create and schedule site updates and edits through website back-end.
Collaborate with Sales and Operations to establish and manage product availability.
Responsible for website promotional updates, including testing, creating onsite promotional banners, and ensuring all supporting content is ready for launch.
Support creation and management of online content for Amazon, Walmart, various Clubs, and direct-to-consumer pages.
Manage video/motion designer and video content for Amazon, Walmart, Clubs, and D2C.
Manage designers to create and update online content for Amazon, Walmart, Clubs, and D2C.
Manage website updates and help build out the site including product images, copy, content, categories, inventory, and overall design and maintenance.
D2C website updates and promotions.
Site email creation, communication design, and implementation.
Site addition of new items.
Content Development
Create and design various content for digital collateral.
Ensure projects are completed with high quality and on schedule.
Follow brand guidelines to establish creative cohesion.
Prioritize and manage multiple projects within design specifications and budget restrictions.
Perform retouching and manipulation of images.
Work with a wide range of media and use graphic design software.
Provide weekly report to Marketing and Sales on initiatives for social media and e-commerce.
Social Media Management Responsibilities
Develop and execute social media strategies aligned with marketing objectives.
Manage all Helio Outdoors social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Create, schedule, and publish engaging content across channels.
Monitor social media trends and competitor activity to optimize engagement.
Respond to comments and messages to maintain community engagement.
Track and report social media performance metrics and adjust strategies accordingly.
Collaborate with influencers and brand ambassadors to expand reach.
Ensure brand consistency across all social media content.
Requirements
Bachelor's degree.
Minimum of four (4) years prior experience in digitalmarketing, web content management, and social media management.
Expert level skill set with Adobe Creative Suite.
Intermediate skill level with HTML.
Experience managing various social media platforms.
Excellent computer skills - high proficiency in Microsoft Office (Excel/Word/PowerPoint).
Project management experience and deadline-driven.
High attention to detail and accuracy.
Excellent verbal and written communication skills.
Experience with Artificial Intelligence (AI) tools and techniques a plus.
How much does a digital marketing manager earn in Norwood, MA?
The average digital marketing manager in Norwood, MA earns between $72,000 and $147,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Norwood, MA
$103,000
What are the biggest employers of Digital Marketing Managers in Norwood, MA?
The biggest employers of Digital Marketing Managers in Norwood, MA are: