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  • Head of Digital Growth

    Capezio 4.2company rating

    Digital marketing manager job in Totowa, NJ

    Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezio's expansion and revenue generation through digital channels. This individual's skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation. This role is pivotal to the brand staying relevant and modern in order to appeal to today's customer and maximize Capezio's commercial opportunity. Key Responsibilities Owned Global Consumer Channels Own the strategy and operations for Capezio-owned consumer channels: Capezio.com / eCommerce (domestic and international) Marketplace storefronts (e.g., Amazon, Walmart, etc.) Monetization of Instagram and TikTok New revenue channel incubation, including Capezio's Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth. Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance. Support Capezio's growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards. Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagement Marketing & Growth Own all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands-on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEO Align marketing plans with commercial goals and promotional calendars across all owned channels Own and continuously improve LTV, loyalty, and customer retention metrics-including full ownership of the loyalty program strategy, budget, and iteration roadmap Develop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaigns Partner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identity Digital Infrastructure & Consumer Data Oversee Capezio's digital consumer infrastructure, including: CRM systems and customer journey architecture MarTech stack, segmentation, and marketing automation Consumer analytics, attribution, and reporting frameworks eCommerce platform performance, including UX conversion optimization Partner with the IT to ensure clean, actionable data flows across systems Build and lead a culture of testing, personalization, and iterative optimization-leveraging A/B testing, UX refinement, and data-driven insights to enhance the customer journey and business performance Oversee Capezio's digital merchandising efforts, including PDP content, product filters, search optimization, and on-site navigation strategy, in partnership with eCommerce and marketing leads Team & Cross-Functional Leadership Lead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer Analytics Work closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channels Collaborate with the sales team to ensure DTC efforts complement wholesale goals Work closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC sales Collaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channels Establish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partners-including active agency and vendor performance management Effectively synthesize and communicate strategy and performance to executive leadership and the Board Who You Are A seasoned DTC and omni-channel operator with deep experience leading digital, retail, and marketplace businesses A performance-driven marketer who balances creative instincts with clear commercial goals A systems thinker with experience owning martech, CRM, and consumer data strategies Comfortable operating in a fast-paced environment, with a bias for entrepreneurial execution A collaborative executive who brings clarity, urgency, and alignment across functions A champion for the customer who sees LTV, loyalty, and repeat engagement as long-term strategic advantages A pragmatic builder who knows how to modernize infrastructure and scale what works-without overcomplicating A strong communicator and storyteller, with the ability to influence across levels and align teams around key goals Qualifications Bachelor's degree required 10-15+ years of leadership experience across eCommerce, retail, digital marketing, or consumer P&L ownership Deep understanding of Amazon and other key digital marketplace customers Proven success managing & scaling omni-channel consumer businesses, with direct accountability for P&L, LTV, and margin growth across multiple distribution channels (eComm, stores, marketplaces) Experience leading performance marketing, loyalty, or digital growth efforts in a consumer brand or retail environment Hands-on fluency with digital marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, affiliate networks, SEO/LSA dashboards, etc.) Experience building and scaling loyalty programs, including strategic roadmap ownership, budget management, and iteration based on data-driven testing Strong understanding of CRM, martech, personalization, and data architecture best practices Track record of leading digital merchandising functions, including PDP optimization, navigation/filtering logic, and on-site search performance Track record of aligning execution with brand voice and business outcomes Comfort operating in fast-paced, transformation-driven environments with a balance of strategic vision and hands-on execution Salary: $180,000-$220,000 base salary (plus annual bonus and management incentive program)
    $180k-220k yearly 3d ago
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  • Social Media Manager

    Pro Standard

    Digital marketing manager job in Westbury, NY

    About Casa Drea Casa Drea is more than an agency - it's a strategic and cultural force. We are a culturally fluent, impact-driven creative partner that leads with insight, delivers with precision, and moves people - not just metrics. In partnership with Maxima Global Holdings, we combine creative leadership with operational strength to scale our vision and bring brands to life across every touchpoint. Casa Drea offers a full-spectrum model: strategy, storytelling, cultural engagement, and experiential activation - all enhanced by AI and executed in-house. Our ambition is to become one of the world's most influential agencies for culture-led creativity. Roles & Responsibilities Content Strategy + Planning Own and lead the development of social content calendars across Pro Standard and future client brands Translate brand strategy, product stories, and cultural moments into platform-specific content that connects and converts Stay on the pulse of emerging trends, formats, creators, and conversations - bringing ideas forward before they peak Collaborate with the CEO and strategy team to concept and pitch bold, social-first campaigns Execution + Channel Ownership Manage all day-to-day publishing across Instagram, TikTok, Threads, and future channels Craft culturally fluent copy and visual briefs that reflect the voice and energy of each brand Drive end-to-end content execution - from briefing creative to QA, scheduling, and monitoring Ensure consistency in quality, cadence, and timing across all social platforms Leverage tools like Later, Metricool, or equivalent to maintain visibility and control Performance Optimization + Reporting Track and analyze content performance to unlock growth opportunities Report regularly on KPIs including reach, engagement, follower growth, and saves Apply data-driven insights to optimize creative, timing, and content mix Test, learn, and iterate - balancing evergreen brand-building with real-time relevance Contribute to broader performance conversations to connect social output to business impact Influencer & UGC Integration Partner with the Influencer & Seeding Manager to brief creators, guide UGC production, and integrate talent content into the brand narrative Curate and publish UGC with an editorial eye, ensuring alignment with campaign goals Contribute to content reporting that includes both owned and influencer-driven performance Cross-Functional Leadership Act as the social lead across all brand and client accounts - reporting directly to the CEO Manage and mentor the Influencer & Seeding Manager to ensure cohesive execution Work cross-functionally with design, brand, and experiential teams to bring campaigns to life across digital and physical channels Support IRL activations, shoots, and key cultural moments through real-time content capture and social amplification Qualifications 3-5 years of social media experience in-house or agency-side, ideally with lifestyle, fashion, or sports brands Deep platform expertise (IG, TikTok, Threads) and fluency in content formats, community behavior, and platform evolution Strong storytelling instincts with the ability to write sharp, brand-aligned captions and creative briefs Proven success driving engagement, growth, and cultural relevance through content Proficient in Monday.com, Notion, Google Sheets, Metricool/Sprout Social and basic analytics tools Exceptionally organized, deadline-driven, and able to juggle multiple calendars and campaigns Culturally connected - you know what's moving the needle in fashion, sport, and digital culture Bilingual (Spanish & English) preferred Bonus: Familiarity with UGC programs, influencer content integration, or experiential marketing.
    $64k-95k yearly est. 3d ago
  • Ecommerce Manager

    Aflalo

    Digital marketing manager job in New York, NY

    AFLALO is seeking an E-commerce Manager to own and elevate our digital storefront. This role is ideal for someone who thrives in the details, loves product, and wants to be involved with every aspect of the online business at a growing luxury brand. You will be responsible for the daily management of aflalonyc.com, ensuring the site reflects the brand's world while driving thoughtful, sustainable growth. This is a central role that works closely with merchandising, design, production, marketing, and leadership, and is expected to grow in scope and responsibility as our team expands. This role is best suited for someone who is detail oriented, with a drive to personally execute both high level strategy and daily e-commerce operations, confidently building AFLALO's online presence. Responsibilities Carry out daily operations of aflalonyc.com, including site hygiene, merchandising, and ongoing optimization Complete product uploads end-to-end, including tagging, imagery, and SEO best practices Execute collection launches and seasonal updates with care and precision Ensure site content is accurate, on-brand, and consistent across the platform Build and send newsletters in Klaviyo in alignment with the broader marketing calendar Partner with marketing to support paid initiatives: coordinate assets, secure approvals, align launches with our agency, and report on weekly performance learnings Act as a cross-functional partner between creative, marketing, and operations teams Qualifications 3 - 5+ years in a hands-on e-commerce role (fashion or luxury strongly preferred) Highly organized, detail-oriented, comfortable owning multiple workflows simultaneously Strong merchandising eye and product presentation sensibility Experience working with paid marketing teams and performance reporting Comfortable with e-commerce and marketing platforms (Shopify and Klaviyo preferred) Self-directed, proactive, and excited to take ownership in a small, fast-moving team Strong taste level and appreciation for luxury branding and storytelling
    $98k-149k yearly est. 1d ago
  • Social Media Content Creator & Community Manager

    Keyzar Jewelry

    Digital marketing manager job in New York, NY

    📍 Location: Rockefeller Center NYC (Full-Time, On-Site) 🏢 Brand: Keyzar Jewelry - Modern Fine Jewelry & Engagement Rings Keyzar Jewelry is a rapidly-growing fine jewelry brand specializing in custom engagement rings, wedding bands, and lab-grown diamond collections. We blend expert craftsmanship with modern e-commerce to help people celebrate life's most meaningful moments. Our visual identity, community, and storytelling are central to our brand experience - and that's where you come in. ⸻ 🎯 Role Overview We are seeking a highly creative Social Media Content Creator & Community Manager to lead Keyzar's social presence and community-building efforts. You will produce engaging short-form content, interact with our audience daily, and build relationships with customers, fans, and influencers. This is a full-time, on-site role in New York City - ideal for someone energized by the intersection of luxury, creativity, and human connection. ⸻ 🛠️ Responsibilities Content Creation • Plan, film, and edit TikTok and Instagram Reels focused on product and lifestyle • Create content highlighting sparkle, craftsmanship, and customer stories • Lead on-site shoots in our showroom and around NYC • Occasionally appear on-camera Community Management • Respond to comments and DMs, ensuring every customer feels seen • Engage with tagged content, customer stories, and proposal posts • Build and nurture relationships with brand advocates and creators • Coordinate UGC permissions and elevate the best content to our pages Growth & Collaboration • Create and own a posting calendar aligned with campaigns and product drops • Track performance metrics and iterate based on data insights • Identify and act on emerging social trends • Partner with marketing and brand teams on storytelling opportunities ⸻ 💎 Minimum Requirements • Based in New York City with ability to work on-site daily • 1-3+ years creating short-form video content (TikTok/Instagram) • Portfolio showcasing creative storytelling and measurable results • Proficiency in video editing tools (CapCut, etc.) • Strong understanding of social platforms, trends, and audience psychology • Excellent written communication and customer engagement skills • Passion for jewelry, fashion, lifestyle, or luxury brands ⸻ 🌟 Preferred Qualifications • Experience managing social communities or influencer engagement • Strong on-camera presence when needed • Working knowledge of studio lighting, macro filming, and styling • Familiarity with e-commerce or DTC brand environments ⸻ 🎁 What We Offer • Competitive full-time compensation with growth potential • Chance to shape the voice and presence of a premium jewelry brand • Access to stunning jewelry for shoots and creative concepts • Supportive team and exciting product storytelling opportunities ⸻ 📬 How to Apply Please include: • Links to TikTok/Instagram posts you've created (or managed) • Portfolio of relevant work
    $59k-104k yearly est. 1d ago
  • Performance Marketing Manager

    Topline Pro

    Digital marketing manager job in New York, NY

    We're looking for a strategic, data-driven Performance Marketing Manager who's excited to lead our to lead paid media efforts on Meta and experiment with Google, YouTube, TikTok, and Reddit. turning digital ads into a efficient, scalable growth engine. This role is perfect for someone who thrives on testing, creative iteration, and smart decision-making - someone who loves building structure out of chaos and driving measurable results. You'll design and run experiments, manage budgets, partner cross-functionally to improve attribution and tracking, and continuously refine how Topline Pro connects with its audience. If you enjoy both the art and science of performance marketing and want to make a big impact fast, you'll feel right at home here. ⚡ What you'll do Own the end-to-end management of paid marketing campaigns on Meta Ads Manager, with expansion into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit. Build and execute full-funnel media strategies designed to drive customer acquisition and retention. Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing. Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS. Explore and scope new channel opportunities as performance stabilizes across core platforms. Create briefs for new ad creatives and work with internal or external resources to bring them to life. Build simple, repeatable systems for campaign launches, reporting, and learnings. Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development. Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution. Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly. 🎯 What we're looking for 3+ years of experience managing paid social campaigns for a high-growth B2B or SaaS product. Proven track record running and optimizing paid campaigns on Meta, with experience in Google Ads Manager, YouTube Ads, TikTok Ads Manager, or Reddit Ads considered a strong plus. Proficiency in GA4, and Excel/Google Sheets. Hands-on experience designing and analyzing A/B or creative tests. Strong analytical mindset - fluent in campaign metrics, CAC, and data storytelling. Excellent copywriting instincts and ability to identify what resonates with small business owners. Experience managing budgets, pacing spend, and reporting on performance. Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams. Comfortable driving complex projects independently while staying highly organized. Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making. 🤗 Who you are You're a builder - you like to create systems, dashboards, and workflows that bring order to chaos. You balance creativity with data - you trust your gut but verify it with numbers. You take initiative, follow through, and own your results. You're energized by collaboration and open feedback loops. You care about helping small business owners succeed and love seeing your work drive real outcomes. 📅 Hiring Process Recruiter Screen Hiring Manager Screen Ops Screen Onsite Cofounder Screen 🙌 What we offer $130K-$150K base salary range + equity Full Medical, Dental, and Vision Health Coverage Computer and workspace enhancements 401(k) plan (non-matching) Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year Company-paid Wellhub membership for fitness and wellness Dinner covered with Uber Eats + a stocked kitchen to keep you fueled Opportunity to take on significant responsibility and ownership in scaling a product that can change the lives of home service pros 🤝 Our Values No Bullsh*t: We create meaningful results for our customers and drive growth for our team-ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose. Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth-even when it doesn't go as planned. One Team, One Dream: We tackle challenges together with creativity, and an open mind-always seeking solutions and embracing fresh ideas to win as a team. Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect-because great ideas come from everywhere. Be an Owner: We take responsibility for outcomes, act in the company's best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact. Boom!: We take time to celebrate each other's achievements, big and small-at work and in life-because shared success fuels lasting momentum. And we end all team meetings in a “Boom!” About Topline Pro We're building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly. Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 90+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs. We're YC-backed and well funded with several years of runway, and we've experienced rapid growth in the past year. We're in a phenomenal position to scale-with the financial foundation, product-market fit, and momentum to go big. You'll be joining at an inflection point-where the groundwork is laid and the path to massive impact is clear. We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply. #J-18808-Ljbffr
    $130k-150k yearly 6d ago
  • Chief Marketing Officer

    Worthy.com 4.2company rating

    Digital marketing manager job in New York, NY

    We are a group of people that are not only passionate about our work but about each other and our customers. Our flat hierarchy and organizational structure create an open environment where all feel comfortable to voice ideas, and we love the smart, creative minds of people who take pride in what they do. Reporting directly to the CEO and a member of the Executive Leadership team, the Chief Marketing Officer will play an instrumental role in unlocking Worthy's next chapter of growth. Worthy has recently merged with Circa Jewels and the CMO will be responsible for the marketing strategy of both brands. Building on a foundation anchored in content-driven performance marketing, they will elevate capabilities to accelerate the acquisition and retention in Worthy and CIRCA's complex funnels while building brand awareness and brand strength for both lines of business. What You'll Do Create and navigate the post-merger integration strategy for our two brands, Worthy & Circa Jewels Develop and execute an integrated marketing communication plan to promote both brands Accelerate growth by unlocking the supply side of the business through effective ROI positive marketing strategies, with a focus on customer acquisition and retention throughout Worthy & Circa Jewels unique funnels Manage external agency partners and develop long term strategy for coverage (e.g., in-sourcing vs. out-souring) Drive brand awareness and brand strengths by defining how to anchor the value proposition across all consumer touchpoints for both Worthy & Circa Jewels Lead the strategy of all marketing campaigns, including digital marketing, social media, email marketing, and advertising Develop and manage marketing budgets, ensuring efficient use of resources and ROI Collaborate with internal stakeholders to align marketing strategies with overall business objectives Utilize data to optimize the marketing spending and deliver recommendations for other executive team members such as product, strategy, sales and operations. Determine optimal organizational structure of the new combined marketing team, including the identification and filling of any gaps Mentor and lead a dispersed, global team of high performing individuals Who You Are Strategic thinker, capable of conceptualizing, developing and articulating strategic vision and influencing an organization to move toward that vision Proven track record of delivering results in a dynamic, high-growth environment Drives toward goals, takes initiative A strong, and kind communicator with professional direct verbal & written skills Ability to work cross functionally with different teams and company stakeholders Highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts Self-motivated and results-oriented, strategic thinker with an ability to learn, contribute, and are willing to take full ownership over Seller Support What You Have BA in relevant field; MBA in Marketing or Strategic Planning strongly preferred. 15+ years marketing experience with increasing levels of responsibility and leadership, including content, digital & performance marketing, lifecycle marketing, and marketing analytics 10+ years of experience hiring, managing, and developing both individual contributors and senior leaders Direct experience scaling a brand Strong analytical capabilities, coupled with a creative flair to balance data with innovation Outstanding communication skills to rally teams and present compelling strategies to stakeholders Must be able to commute to Midtown Manhattan office full-time with ample flexibility in your schedule as needed What We'll Give You Compensation between $250,000-$350,000 OTE (mix of base and potential performance-driven bonus) A supportive, inclusive culture in an organization that values your contributions Opportunities for personal and professional growth through work experience and mentorship An attractive and equitable compensation package, including salary and stock options A generous benefits program featuring generous PTO, comprehensive medical, dental, vision and other health benefits 401K plan, commuter program, learning & development resources, health & wellness perks (i.e. free therapy sessions, discounted pet insurance)
    $250k-350k yearly 3d ago
  • Senior eCommerce Manager- Luxury Fashion

    24 Seven Talent 4.5company rating

    Digital marketing manager job in New York, NY

    Client Overview: Our client is a luxury apparel and lifestyle brand known for its modern tailoring, high-quality craftsmanship, and elevated approach to classic menswear. **This role is 5 days onsite in NYC. **You must have experience managing a fashion or luxury e-commerce site (Shopify Plus strongly preferred). Role Overview: The E-Commerce Manager is the engine behind our client's Shopify-powered storefront, responsible for day-to-day site operations, cross-channel inventory accuracy, and a customer journey that feels as bespoke as our tailoring. Working hand-in-hand with merchandising, marketing, planning, international partners and store teams, you'll turn digital touchpoints into revenue while keeping the brand's luxury standards front-and-center. E-Commerce Manager Responsibilities: Liaise with our development partner (XY) to keep the site fast, secure, and bug-free. Perform daily site QA-checking navigation, product pages, checkout, and mobile responsiveness. Run A/B tests and recommend UX enhancements to improve conversion rate and average order value. Monitor real-time inventory feeds between Shopify, ERP, and POS systems; reconcile discrepancies. Partner with Planning to time new-season drops, restocks, and end-of-season markdowns. Arrange collections, product hierarchy, and homepage storytelling to spotlight key fabrics, trends, and bestsellers. Uphold brand-approved photography, copy, and packaging guidelines so every unboxing feels premium. Define e-commerce service SLAs (response times, returns windows, packaging cues) and train store GMs and Customer Care on execution. Own the returns and exchange flow-self-service portal, refunds, and root-cause analysis to reduce churn. Track daily/weekly KPIs (traffic, CVR, AOV, RMA rate, CLV) and surface insights to leadership. Troubleshoot data or integration hiccups with internal IT and external developers. Align site calendars with Marketing and Creative for product launches, email drops, and social campaigns. Coordinate with PR on landing pages for editorial features, capsule collections, and influencer activations. Manage agency partners on SEO technical audits, keyword strategy, and on-page optimization. Supply landing-page assets and product feeds for SEM, paid social, and retargeting campaigns. Manage the development of clear and compelling product copy for each new season, including accurate item names, detailed color descriptions, and persuasive product descriptions. Collaborate with merchandising and design teams to ensure all copy aligns with brand voice, seasonal themes, and marketing objectives. Review, edit, and finalize all product copy to ensure accuracy, consistency, and SEO best practices for optimal online performance. Plan, organize, and execute e-commerce photo shoots to deliver high-quality product imagery that meets brand standards. Serve as the primary liaison with the photography team and creative directors, providing shot lists. Develop and maintain a comprehensive marketing calendar that integrates email newsletters, social media campaigns, and other digital initiatives. Collaborate with the marketing team to conceptualize engaging content themes and promotional strategies, ensuring alignment with seasonal product priorities. E-Commerce Manager Qualifications: 5+ years managing a fashion or luxury e-commerce site (Shopify Plus strongly preferred). Deep understanding of order-management systems, 3PL or store-fulfillment workflows, and reverse logistics. Proficiency with Google Analytics (GA4), Shopify analytics, Excel/Google Sheets, and basic HTML/CSS. Proven record of boosting conversion rates and lowering return rates through data-driven decisions. Excellent project-management, communication, and cross-department collaboration skills. Hands-on experience executing SEO/SEM tactics and email-marketing calendars.
    $83k-117k yearly est. 3d ago
  • Associate Merchandiser, Digital

    G-III Apparel Group 4.4company rating

    Digital marketing manager job in New York, NY

    Associate Merchandiser - E-CommerceReporting to: Director of Digital MerchandisingBrand/Product Focus: G-III Digital Division (DKNY, Karl Lagerfeld, Levi's, Champion) Location (On-Site): New York City, Midtown Manhattan - Fashion District Success Profile:The Associate Merchandiser - E-Commerce will play a key role in driving digital growth across G-III's eCommerce wholesale channels, with a particular emphasis on Amazon. This role partners cross-functionally to execute retail strategies, manage category-level performance, and deliver best-in-class product presentation online. The Associate Merchandiser serves as the category business owner-analyzing trends, monitoring performance, and identifying strategic opportunities to drive sales and profitability. Key Accountabilities:Business Management & StrategyPartner with the Director of Wholesale and Finance teams to develop monthly sales plans, manage budgets, and forecast trends.Oversee category performance to ensure business objectives are met, including forecasting, monitoring sales, and identifying business risks and opportunities.Conduct financial and trend analyses to inform assortment and promotional planning.Manage seasonal buy hindsight reports to understand channel-specific needs and identify future growth opportunities.Promotional Planning & ExecutionDevelop and execute promotional strategies for Amazon Vendor-Powered Coupons, Deals, and other key Amazon events (Prime Day, Cyber Monday, etc.).Collaborate with marketing and operations teams to ensure promotions align with strategic goals and budget allowances.Support the implementation, tracking, and optimization of digital marketing strategies to maximize return on investment.Assortment & Product StrategyAnalyze sales data, consumer feedback, and historical performance to inform assortment recommendations.Stay current on competitive landscape and emerging trends to identify opportunities for newness and assortment expansion.Act as the category expert, ensuring product selection aligns with customer needs and market demand.Cross-Functional CollaborationLiaise with Demand Planning, Marketing, and Digital Operations to ensure alignment across product, pricing, and promotional strategies.Adhere to the seasonal development calendar-organizing team meetings, tracking deliverables, and ensuring deadlines are met.Partner with internal teams to enhance the online customer experience and ensure accurate, compelling product presentation.Inventory & Operational OversightMonitor inventory levels and proactively address low or out-of-stock situations.Collaborate with supply chain teams to maintain optimal product availability across eCommerce channels. Education and Experience:Bachelor's Degree in Business, Merchandising, Marketing, or related field preferred.3-5 years of experience in eCommerce, merchandising, or planning.Strong technical and analytical abilities with advanced Excel proficiency (data analysis, pivot tables, visual modeling).Exceptional organizational skills with the ability to manage multiple priorities and deadlines.Excellent written, verbal, and interpersonal communication skills.Proven problem-solving and critical thinking abilities in a fast-paced environment. Preferred Qualifications:Prior experience with Amazon Vendor Central and Premium Analytics tools.Intermediate knowledge of performance marketing and digital metrics.Experience working within cross-functional organizations and digital retail structures.Experience in the fashion or apparel industry preferred.Proficiency in Microsoft Word and PowerPoint, with the ability to create impactful presentations. Compensation:The pay range for this position is $65,000 - $75,000 annually.Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law. G-III Apparel Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About G-III Apparel Group, Ltd. | ****************** excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution, and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands-including some of the most sought-after names in global fashion-our success is driven by our team's entrepreneurial spirit and deep relationships across the industry.G-III's owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., GIII Sports, and more. G-III also holds fashion licenses under the Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi's, Vince Camuto, Margaritaville, and additional brands. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris, and Donna Karan brands.
    $65k-75k yearly 5d ago
  • Director of Marketing

    Abel Richard

    Digital marketing manager job in New York, NY

    "To Be Distinguishable, One Must Push the Limits of Creativity.” Abel Richard is an ultra-luxury Maison redefining modern refinement. With operations based in New York, Abel Richard specializes in luxury handbags and fine writing instruments, including Montegrappa luxury pens, alongside rare, limited-edition creations that blend technology, high-tech material design, personality, and purpose. Every component tells a story. Every silhouette is a conversation starter. Position Overview Abel Richard is seeking a strategic and execution-focused Director of Marketing to lead the development and implementation of the brand's marketing strategy across digital, retail, and experiential channels. This role is responsible for strengthening brand equity, driving customer acquisition and retention, and supporting revenue growth while maintaining the exclusivity, craftsmanship, and luxury positioning of Abel Richard. Key Responsibilities • Develop and execute integrated marketing strategies aligned with business objectives • Oversee brand identity, storytelling, campaigns, and product launches • Lead digital, retail, and growth marketing initiatives • Manage marketing team members and external partners • Own marketing budgets, analytics, and performance reporting • Collaborate cross-functionally with Retail, E-commerce, Product, and Operations Qualifications • 8-12+ years of marketing experience • 3-5+ years in a Director-level leadership role • Luxury, fashion, or premium consumer brand experience preferred Compensation Base Salary Range: $140,000 - $200,000 annually Depending on experience Why Join Us At Abel Richard, you are not just selling products-you are shaping experiences and building a community around luxury. We offer competitive compensation, training, and growth opportunities within our expanding boutique network. Our Commitment Abel Richard is proud to be an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment where all employees can thrive. All qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status, or any other characteristic protected by law.
    $140k-200k yearly 1d ago
  • Brand Marketing Manager

    Europerfumes

    Digital marketing manager job in Englewood, NJ

    Who we are: Europerfumes is the leading US distributor of artisanal fragrance brands. Founded in 1997, Europerfumes has decades of experience vetting and sourcing the best independent brands from all over the world. Today our portfolio includes over 15 brands (including Commodity Fragrances, Twisted Lily, Juliette Has a Gun, etc) for which we manage everything within the US. This management includes direct to consumer digital storefronts (including the site design, development and in-home experience), social media presence (including advertising and organic posts and stories), and retail distribution (with partners including the likes of Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Anthropologie, Bluemercury, Revolve and Kith-just to name a few). What We're Looking For: We are looking for a skilled & passionate Brand Marketing Manager with proven experience in consumer, luxury goods to join our Brand Management team. This is a unique brand-building opportunity for someone wanting to leave their mark in the industry. As a Brand Manager, you are responsible for defining strategies, building trade marketing plans and business model metrics. Additional responsibilities will include retailer needs, budget ownership, 360 planning, press relations, asset management, events, support customer and founder meetings. This role is for someone who thrives in an entrepreneurial environment with the ability to work collaboratively and autonomously. This position is responsible for managing a curation of 2-4 niche fragrance brands as a sub-division of our larger portfolio. Reporting into the SVP, you will partner closely with cross-functional teams including Physical and Digital Marketing, Education & Events, and Sales. Externally you will be the daily point of contact to our brands. Key Responsibilities Brand Strategy & Marketing Develop and execute a comprehensive 360° U.S. marketing plan and calendar across all touchpoints. Ensure global alignment on product launches, marketing initiatives, and brand standards. Lead brand training and education initiatives for internal teams and partners. Monitor competitor activity, identify best practices, and implement strategic learnings. Manage Founder Relationship. Responsible for agenda and content in bi-weekly meetings with the founder. Commercial & Distribution Management Oversee distribution strategy and identify growth opportunities across channels. Manage brand assortment, merchandising guidelines, and in-store execution. Prepare forecasts, opening orders, and expansion plans for novelties and core assortments. Oversee pricing architecture, MSRP, margins, and category profitability. Inventory, Financial & Budget Ownership Own inventory performance and Open-to-Buy (OTB), ensuring optimal on-hand availability. Working closely with our internal planner, brand and retail partners to track best sellers, novelties, and purchasing commitments year-to-date. Manage and track A&P budget utilization to ensure efficiency and ROI. Product Launch & Execution Lead new product launches, including planning, seeding, education, and go-to-market alignment. Create adaptable toolkits, guidelines, and assets that regional teams can modify based on local market and channel needs while maintaining global brand coherence.. Reporting & Performance Management Deliver accurate end-of-month reporting, including sell-in and sell-out analysis. Present quarterly business reviews, covering YTD performance on A&P, purchasing, sell-in/sell-out, and marketing initiatives. Evaluate brand performance weekly and monthly, taking corrective actions to achieve targets. Qualifications: Bachelor's degree. Minimum of 3-5 years of experience in luxury consumer goods, with a beauty background preferred. Strong analytical skills and attention to detail. Ability to work in a fast-paced environment and handle multiple projects simultaneously. Excellent communication, interpersonal, and organizational skills. Strong proficiency in Microsoft Excel. Knowledge of social media platforms and digital marketing. Ability to work independently and as part of a team. The expected base pay range for this position is $95,000 - $110,000 , based on a variety of factors including qualifications, experience, and geographic location. We offer a comprehensive benefits package including: medical, dental, and vision insurance, paid time off, and employee perks/discounts. Europerfumes is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
    $95k-110k yearly 3d ago
  • Director of Ecommerce

    Velvet Caviar

    Digital marketing manager job in New York, NY

    VelvetCaviar.com is a leading lifestyle and tech accessories store with millions of shoppers every month. We're seeking a visionary, data-driven, and highly organized E-commerce Director to own and scale one of the fastest-growing Shopify brands of the past 3 years! From campaign launches to conversion rate optimizations, this E-commerce Director will oversee all parts of the Shopify ecosystem. In addition, working closely with the Marketing Director to help drive efficient paid and organic traffic. If you're someone who loves e-commerce, is driven to break new records, and is obsessed with perfecting the customer journey, this role is for you. Join us in building the next e-commerce powerhouse. ABOUT US: Velvet Caviar is a leading phone accessories brand with over 1+ Million social media followers and millions of customers, established in New York since 2015. We're mostly known for pioneering the tech accessories market with our stylish phone cases and matching accessories. Our products can be found in national retailers and on thousands of celebrities and influencers worldwide! With a smaller team environment, Velvet Caviar is a great place for collaboration, personal growth, and making an impact. Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com, to better understand the brand and product line. RESPONSIBILITIES: Shopify Store Growth Develop, lead, and execute a world class eCommerce growth strategy Oversee the Shopify storefront's performance, design, and user experience Lead conversion rate optimizations with A/B tests, checkout flows, product page optimization, etc. Manage the website designer and software development team members & agencies for website rollouts Direct site merchandising: homepage, category pages, PDPs, search navigation. Launch duplicate Shopify stores in foreign markets (Europe, South America, etc) Marketing & Acquisition Coordinate campaigns with the creative team for seasonal and promotional events Coordinate product launches online - asset readiness, page builds, bundling, cross-sells. Partner with the Marketing Director on paid media strategy (Meta, Google, TikTok, etc.) Oversee retention programs across automated email, SMS, and CRM lifecycles Implement and optimize loyalty, referral, and subscription programs Oversee the SEO development with both on and off site programs Technology & Data Own the Shopify tech stack for all applications: Klaviyo, Yotpo, Gorgias, etc. Ensure proper data tracking across GA4, Meta Pixel, server-side tagging, and attribution tools. Derive advanced analytics for breakthrough revenue, AOV, CAC, LTV, ROAS opportunities Manage vendors, negotiating contracts and holding them accountable to ROAS/KPI targets. Evaluate and implement new e-commerce technologies or partners as needed. Leadership & Team Building Build and lead the e-commerce team & functions. Recruit, coach, and develop high-performing team members. Set team OKRs/KPIs aligned with the business' objectives. Collaborate cross-functionally with Ops, Finance, and Product teams. Financial Management Set annual and quarterly growth targets for DTC sales. Manage and optimize tech stack budget allocations. Identify opportunities to improve profitability (AOV increases, retention boosts, better ROAS) Partner with Ops on demand planning and inventory flow to align supply with demand. REQUIREMENTS: Experienced: 5+ years growing Shopify stores with a proven track record. Accomplished: Scaled ecommerce revenue to 8 or 9 figures on Shopify. Analytical: Obsessed with website performance, CRO, CVR, and AOV testing. Technical: Skilled in leading web design & development rollouts. Global: Experienced in launching and scaling international Shopify stores. Adaptable: Thrives in a fast-paced, ever-changing environment. Driven: Goal-oriented, ambitious, and relentless in pursuit of success. PERKS: Be a key strategic leader at a fast-growing, 8-figure brand. Competitive salary + performance-based bonuses. Hybrid schedule with 2 days per week in the Brooklyn Navy Yard office. Generous PTO based on seniority Health insurance coverage plus additional benefits. Quarterly team events & retreats to connect and recharge. Velvet Caviar is an equal-opportunity employer committed to a diverse workplace environment.
    $102k-164k yearly est. 1d ago
  • Marketing & Communications Director

    Jennifer Behr

    Digital marketing manager job in New York, NY

    Reports to: CEO Jennifer Behr is seeking an experienced marketing and communications leader to own the strategy and execution of comprehensive, 360° brand initiatives across seasonal campaigns and product launches. This role is responsible for all brand storytelling touchpoints and will oversee key functions across campaign production, influencer strategy, partnerships, press + VIP, events and experiences. The ideal candidate is both strategic and executional, thrives in a fast-moving environment, and brings a strong point of view on luxury brand building. They are innovative and effective in driving growth. Given the ever-changing press and marketing landscape, this candidate is someone who is consistently innovating and coming up with new ideas. The Jennifer Behr brand is unique in that it has influence in the fashion, jewelry, bridal, hair and beauty industries. Core Responsibilities Brand Marketing Campaign Strategy Own the brand marketing calendar, departmental budget oversight, and management of vendor and partner relationships. Develop and execute 360° evergreen and seasonal brand campaign strategies. Set key KPIs against each campaign in order to elevate brand presence and drive consumer engagement and sales growth. Align with leadership and e-commerce/merchandising team on key brand moments and messaging, and position the brand for key exposure and sales momentum with each campaign. Work cross-functionally with design, production, and e-commerce teams to ensure omnichannel cohesion on all brand channels. Partner with internal team members on campaign creative, including briefs, shot lists, and timelines for photoshoots. Creator & Influencer Strategy Lead overall creator and influencer outreach, cultivating new relationships and maintaining organic relationships within our community. Organic relationship building is the core focus of the brand's tastemaker strategy. Identify key customer segments, tastemakers, wardrobe stylists and hairstylists that will keep the brand front-facing in a wide breadth of categories, reaching our many different audiences. Own the brand's affiliate program (LTK, ShopMY, etc.), monitoring and tracking all key KPIs. Oversee influencer seeding campaigns, with targeted and tiered evergreen and launch-specific gifting strategy in-place. Guide influencer selection process, deal structures, and partnerships, including negotiation and execution supported by junior team members. Social Media Direction Coordinate with the social team to ensure strong brand messaging/positioning is in place, both overarching and as it pertains to launch-specific and seasonal campaign initiatives. Liaise with the social team on creator and community management approach, with daily engagement and moderation handled by the social team. Partnerships Own partner ideation, campaign planning, messaging, and content needs. Execute contract negotiations and external partner communications (B2B, brand-to-talent and so forth.) Establish partnership roadmapping and work closely with design, e-commerce/merchandising and production to bring collaborations to fruition. Coordinate with wholesale team on retailer collaborations not limited to exclusive capsules, trunkshow promotion, co-op marketing and seeding opportunities. Public Relations, Press & VIP Communications Own brand press strategy for print, online and social pitching initiatives. Work alongside editors and foster relationships with key players within the fashion, jewelry/accessories, beauty and lifestyle space to keep them informed on newness and key brand moments. Work alongside press coordinator to write brand press releases and disseminate key press news and brand feature stories to top-tier publications. Maintain celebrity & VIP relationships and coordinate with an external agency for key brand moments such as the Met Gala. Qualifications & Experience 5+ years of experience in brand marketing and management, or communications within luxury fashion, beauty, or lifestyle. Demonstrated success leading creative campaign development, creator initiatives, and cross-functional teams. Exceptional written and verbal communication skills with a refined and consistent brand voice. Highly organized, detail-oriented, and adept at managing multiple initiatives simultaneously. Strong creative instincts and a deep understanding of visual storytelling. Experience working directly with brand founders is a plus. Why Jennifer Behr Opportunity to lead and shape the marketing strategy of a globally recognized luxury accessories brand Highly collaborative and creative environment High-impact leadership role with room for growth Competitive compensation and benefits package Benefits 401(k) Generous PTO policy Summer Fridays program Health/Dental/Vision insurance Life & Disability insurance Domestic Partner coverage Commuter benefits Flexible spending accounts Jennifer Behr's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $120,000 - 150,000 annually; the base pay offered is based on location and may vary depending on job-related knowledge, skills, experience, and internal equity. Bonus structure can be available based on experience and performance.
    $120k-150k yearly 2d ago
  • Director of Digital Marketing & Growth Strategy

    Portage Point Partners

    Digital marketing manager job in New York, NY

    A leading strategic advisory firm is seeking a Director of Digital Marketing based in New York. This pivotal role involves managing the marketing technology stack and developing digital marketing strategies to drive growth. The ideal candidate should have over 10 years of experience in digital marketing or web development, especially within B2B environments. Strong leadership skills and expertise in platforms like HubSpot and WordPress are essential. A commitment to a collaborative, high-performance culture is vital for success in this position. #J-18808-Ljbffr
    $101k-160k yearly est. 3d ago
  • Digital Channels Associate

    Insight Global

    Digital marketing manager job in New York, NY

    The Digital Channel Associate owns the digital activation and e-Retail presence for the Home brand portfolio in North America. This role acts as a partner to Marketing peers, ensuring digital assets and campaigns are optimized across platforms including Instacart, Target, and other key e-Retailers. Responsibilities include managing platform operations, monitoring performance, driving insights, and supporting broader portfolio and brand strategy initiatives. The Digital Channel Associate also collaborates closely with Marketing, Commercial Strategy, and external partners to execute digital programs, enhance shopper engagement, and maximize online sales. The role ensures portfolio consistency across digital channels by maintaining up-to-date content assets (product descriptions and images) and aligning pricing and promotional activities across D2C, Amazon, and e-Retail platforms. Essential Duties: Responsible for the digital activation strategy across Instacart, Walmart, and other e-Retailers, including display and search spend allocation, targeting, creative strategy, and integration with national campaigns Set benchmarks, monitor performance, and generate insights to optimize digital programs Support execution of digital strategies, coordinating with agencies and internal teams to ensure campaigns are on brand and meet performance objectives Partner with the Marketing Home, Brand, and eCommerce teams to ensure digital activations are aligned with overall brand and portfolio strategies Ensure content assets (product descriptions, images, and related materials) are updated and consistent across all digital platforms, including D2C, Amazon, and e-Retailers Monitor and align pricing and promotional activities across channels (Amazon, D2C, e-Retail, etc.) to ensure consistency and adherence to brand guidelines Track category trends, competitive activity, and consumer behavior to provide insights that support portfolio development and digital strategy Assist in broader portfolio strategy projects Oversee POs, budget administration, vendor setup, and invoice management to support the Home Marketing team's operational and financial needs REQUIRED SKILLS AND EXPERIENCE Bachelor's degree in Marketing, Business, Communications, or a related field 1-3 years in digital marketing, online activation or related experience Strong project management, analytical, and cross-functional collaboration skills Knowledge of digital merchandising and online shopper behavior are a plus Strong communication skills Strong proficiency in PPT, Excel Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.
    $51k-74k yearly est. 1d ago
  • Vice President Marketing

    Biotalent

    Digital marketing manager job in New York, NY

    VP of Marketing 📂 Department: Marketing 📈 Reports To: CEO We're looking for a VP of Marketing who thrives in a startup environment and can build a go-to-market engine from the ground up. This role is ideal for someone with B2B healthcare SaaS experience, but who also understands how to leverage D2C tactics (e.g., reaching physicians via social channels like Facebook) when needed. You'll be responsible for driving brand positioning, market visibility, and pipeline generation - with a strong emphasis on growth strategy and execution. Key Responsibilities: Go-to-Market Leadership Develop and execute a comprehensive GTM strategy for new products and features Align marketing initiatives with sales and product teams to accelerate adoption Build scalable demand-generation programs that convert across multiple channels Brand & Positioning Own and evolve brand identity and messaging for healthcare SaaS audiences Translate technical capabilities into compelling narratives for clinical and executive stakeholders Demand Marketing Drive integrated campaigns across paid, organic, and social channels Optimize performance marketing, landing pages, and conversion funnels Experiment with D2C-style outreach where relevant (e.g., physician engagement via social platforms) Startup Agility Operate with a builder mindset-comfortable with ambiguity and rapid iteration Implement marketing tech stack and processes for scale Hire and lead a small, high-performing team Requirements: 8+ years in B2B marketing, including 3+ years in a senior leadership role Proven experience in healthcare SaaS and go-to-market strategy Ability to balance brand-building with pipeline generation Comfortable working in a fast-paced startup environment Exceptional communication and storytelling skills Must be based in NYC and available for in-person collaboration Bonus Experience with AI-driven or compliance-focused healthcare technologies Familiarity with CMS programs like CCM and PCM Success scaling a high-growth brand in competitive B2B healthcare markets Compensation & Benefits Competitive base salary: $180,000 - $220,000 Performance bonuses and stock equity Full benefits package (health, dental, vision, 401(k)) Opportunity to shape the future of healthcare at a mission-driven company
    $180k-220k yearly 1d ago
  • Head of E-commerce / Head of Digital Product

    Wrist Aficionado

    Digital marketing manager job in New York, NY

    Experience Level: Senior (5-8+ years in Digital Product, Shopify, E-Commerce, and Lead Conversion) About Us We are a leading secondary market dealer of high-end luxury watches, specializing in Patek Philippe, Audemars Piguet, Richard Mille, and Rolex. Our goal is to be the #1 most trusted and competitive luxury watch marketplace, ensuring buyers can seamlessly engage with us-whether by form fills, phone calls, organic search, or paid ads. We need a Head of Digital Product & E-Commerce to own and optimize the digital experience, ensuring our platform is designed for high-intent buyers to convert easily. This is a high-impact, hands-on role with direct influence over revenue, lead generation, and digital infrastructure. If you are a Shopify expert who understands luxury e-commerce, lead acquisition, and high-ticket sales conversion, this role is for you. What You'll Do Own & Optimize the Digital Experience Lead the end-to-end website strategy, ensuring the site converts high-intent buyers at a high rate. Identify and fix UX/UI bottlenecks that hurt conversion rates, ensuring a seamless checkout experience. Implement A/B testing strategies to refine which pages drive the highest lead conversions. Be the Shopify & E-Commerce Optimization Expert Own and optimize the Shopify infrastructure, ensuring high-speed, high-converting performance. Implement Shopify customizations that improve the customer experience & conversion flow. Optimize mobile UX/UI to improve lead generation and conversions from mobile traffic. Improve landing page experience, load speed, and user journey to increase conversions. Improve Lead Capture & CRM Integration Optimize lead forms, checkout flows, and inquiry submission processes to increase high-quality leads. Ensure every visitor coming from organic search, paid ads, or direct traffic is led into a highly optimized conversion funnel. Work with sales & CRM teams to ensure data flows seamlessly and we can retarget high-intent shoppers effectively. Work with the Google Ads team to optimize for lead capture. What You Bring to the Table 5+ years in digital product management, e-commerce strategy, or lead conversion optimization. Deep experience with Shopify (themes, API integrations, site speed optimization, and checkout flows). Strong UX/UI knowledge, with experience optimizing conversion paths for luxury or high-ticket e-commerce. Background in lead generation, conversion optimization, and high-ticket e-commerce. Experience in Google Ads & paid search strategy (understanding search intent and how to convert traffic). Familiarity with high-end marketplaces, luxury brands, or secondary markets. Bonus: Experience in CRM automation, live chat optimization, and advanced form tracking. Bonus: Passion for luxury watches, high-ticket sales, or high-end collectibles. Why Join Us? Direct impact on revenue growth & lead generation in a $20B+ market. Competitive salary, performance bonuses, and potential for leadership growth. Work with high-net-worth clientele and optimize a luxury digital experience. Be the Shopify expert & digital leader in a rapidly scaling luxury marketplace.
    $59k-84k yearly est. 3d ago
  • Director of Ecommerce

    Amika, LLC

    Digital marketing manager job in New York, NY

    amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. the job: amika is looking for a passionate and strategic Director of Ecommerce to drive growth, innovation, and performance across our DTC business. This leader will own the onsite customer experience and ecommerce operations - balancing commercial goals, site performance, and the seamless translation of brand storytelling into a best-in-class digital experience. The ideal candidate is equal parts strategic thinker, operator, and collaborator - with a deep understanding of ecommerce merchandising, UX best practices, SEO, and the technical foundation of modern digital commerce. They thrive in a fast-paced environment, embrace innovation, and take ownership of outcomes while working cross-functionally across the organization. This role will work closely with the Director of CRM to ensure that site strategies are optimized for the broader business ecosystem and the Associate Director of CX to ensure our consumers' needs are prioritized. location: hybrid (must be based NY + have the right to work in the US) what you'll do: Lead and execute amika's DTC ecommerce strategy, driving sales, conversion, and site performance across loveamika.com and loveamika.ca. Partner with the AVP of Ecommerce and cross-functional leaders in Marketing, Creative, Planning, and Ops to define priorities, site goals, and key initiatives. Maintain a DTC calendar that aligns with and supports the overall brand marketing calendar. Partner with the AVP of Ecommerce to manage and execute exclusivity elements, margin-building onsite offerings, discount strategy, and promotional calendar, ensuring that all external needs are documented and tracked. Translate brand and promotional strategies into compelling, conversion-oriented site experiences that drive both performance and brand equity. Oversee day-to-day operations, ensuring on-time and high-quality execution of site updates, product launches, and campaign activations. Partner with Brand and Product Marketing to maintain a best-in-class GWP and exclusive merchandise strategy. Collaborate with the Paid Media team on landing page strategies to ensure performance and storytelling are optimized across acquisition channels. Own site merchandising strategy - ensuring that product presentation, categorization, and navigation enhance discovery, conversion, and storytelling. Partner with the Site Merchandising Manager and Paid Media team to optimize PDPs, PLPs, and homepage content based on performance data and customer journey insights. Partner with digital marketing on SEO strategy and execution to ensure amika's DTC experience is discoverable, competitive, and aligned with brand positioning. Collaborate with the Creative and Brand teams to ensure site content aligns with brand identity, seasonal priorities, and overarching marketing strategy. Champion customer-first thinking - leveraging UX, design, and data insights to continually improve the online shopping experience. Ensure internal team alignment of promotional strategy and activations prior to the content briefing process, as well as subsequent briefings for DTC related activations. Site Operations & Technical Enablement Oversee site operations, partnering with the Site Ops Manager and Operations team to ensure inventory availability and accuracy. Serve as key business stakeholder for platform enhancements, integrations, and testing - including site speed, checkout optimization, and personalization features. Work cross-functionally to manage implementation of technical improvements, site tools, and backend workflows to improve efficiency and customer experience. Lead the development team and prioritize the pipeline in line with brand and business goals. Partner with the team on QA, releases, and troubleshooting to maintain best-in-class site performance. Planning & Commercial Ownership Partner with the Site Ops Manager, Sales, and Planning teams on monthly forecasts and revenue goals, aligning site initiatives with inventory, promotions, and marketing moments. Own ecommerce sales KPIs including conversion rate, AOV, and UPT, ensuring promotional and merchandising levers are optimized to achieve sales and margin targets. Drive onsite execution of commercial strategy - including promotional cadence, evergreen programs, exclusives, GWPs, merchandising, and seasonal events. Contribute to annual planning and budgeting processes for ecommerce channel performance and operations. Cross-Functional Collaboration Partner with Marketing, CRM, and Retention teams to align site experience with campaign calendars and lifecycle marketing strategies. Collaborate with Creative, Product Development, and Brand teams to ensure new product launches and core franchises are merchandised strategically and supported online. Act as a connective thread across Ecommerce, Marketing, and Operations teams - fostering transparency, communication, and joint problem solving. Leadership & Team Development Manage and mentor two direct reports: Site Operations Manager and Site Merchandising Manager. Provide coaching, professional development, and clarity of expectations to drive high performance and engagement. Foster a culture of accountability, collaboration, and continuous improvement within the Ecommerce function. must haves: 8-10 years of experience in ecommerce within beauty, fashion, or lifestyle brands; beauty and prestige highly preferred. DTC experience required; Shopify headless experience preferred. Proven expertise in ecommerce site management, digital merchandising, UX optimization, and SEO best practices. Strong understanding of ecommerce platforms and related tech stack tools (CMS, DAM, PIM, merchandising tools). Comfortable managing multiple projects within Asana or other project management tools (Monday, Wrike, etc.). Demonstrated experience driving sales growth through site experience, conversion optimization, and operational excellence. Possesses robust analytical and project management capabilities, with the skill to manage multiple priorities effectively. Excellent collaboration and communication skills, with the ability to influence across teams and present in large groups with leadership stakeholders. Strategic thinker with a bias for action and a passion for innovation, problem-solving, and creating joyful customer experiences. ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon! #J-18808-Ljbffr
    $102k-164k yearly est. 3d ago
  • Online Feedback & Opinion Specialist - Flexible Part-Time Role

    Opinion Bureau

    Digital marketing manager job in Stamford, CT

    Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
    $52k-74k yearly est. 1d ago
  • Director, eCommerce Payments Solutions

    Jpmorgan Chase & Co 4.8company rating

    Digital marketing manager job in New York, NY

    A leading financial services firm in New York is seeking a Product Solutions Director to guide sales advisory and optimize complex problem-solving in eCommerce Payments. This role requires extensive experience in product solutions and sales strategies, with a passion for delivering client-centric solutions. The ideal candidate should have over 8 years in leadership roles and expertise in the financial sector, along with a track record of transforming sales and technology. #J-18808-Ljbffr
    $127k-182k yearly est. 7d ago
  • Marketing Director - Creative Strategy & Brand Leadership

    Bhired

    Digital marketing manager job in New York, NY

    A media company in New York is seeking an experienced Marketing Director to lead their marketing strategy and develop innovative campaigns. The ideal candidate will have a strong creative vision and proven experience in marketing strategy and creative direction. Responsibilities include overseeing brand positioning, collaborating with teams, and utilizing design and video editing skills. The role offers a salary range of $85k to $120k per year. #J-18808-Ljbffr
    $85k-120k yearly 7d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Pelham, NY?

The average digital marketing manager in Pelham, NY earns between $73,000 and $148,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Pelham, NY

$104,000

What are the biggest employers of Digital Marketing Managers in Pelham, NY?

The biggest employers of Digital Marketing Managers in Pelham, NY are:
  1. Samsung Electronics Device Solutions (Semiconductor & Display)
  2. Kiss Products
  3. Kissusa
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