Digital marketing manager jobs in Perinton, NY - 77 jobs

The Sales Acceleration Digital Strategist supports the development and execution of digital campaigns and sales plays while serving as a key member of Sales Play Center of Excellence. This role collaborates closely with cross-functional teams across marketing and sales operations at Paychex. Primary focus entails developing a comprehensive audience targeting strategy, guiding asset and collateral development, creating multi-channel inbound strategies, reporting key insights, and monitoring campaign performance. Responsibilities Develops inbound (digital, ABM) tactics along customer journey across multiple channels. Analyzes marketing campaign performance and execution while overseeing optimizations and data leveraging to drive decision-making. Directs agency efforts in campaign strategy, set-up, performance, and optimization. Develops comprehensive reporting and insights from inbound campaign performance. Works with cross-functional teams to guide effective messaging, assets, and collateral needed to support campaigns. Manages consumer insights generation through test and learn, optimizations, and stakeholder input. Builds strong relationships with internal stakeholders, subject matter experts, and external partners. Continuously seek out opportunities to improve Sales Play marketing processes and drive efficiency. Performs other duties as assigned by Sales Acceleration Marketing leadership team.

We are looking for an experienced Digital Marketing Strategist to join our team. We are m7, a UX, Digital transformation company compelled to help solve business problems for our clients. We are now adding growth to our list of services. You will be intricate in shaping this department, and will get to own this experience. We are committed to our people here, and helping to serve others is at our core. Responsibilities The ideal candidate will have at least 4 years of direct SEM, display, and paid social experience, either in-house or working for another agency. Mastery of the techniques used to excel on platforms such as Google Ads, Microsoft Ads, Facebook, and LinkedIn is essential. You Will • Develop and own paid media strategy that drives business results for our clients. • Manage a team of digital paid media specialists, helping them to set and achieve career and work-related goals, continually grow and improve in their roles and solve problems related to their work. • Help solve problems, wherever they arise. You don't need to know the solution to every problem, but you need to be able to help the team find it. • Collaborate with your team and leadership to continually improve our processes, including around developing keyword and campaign strategy, ad and landing page testing, and bid and budget management. • Analyze and assess the performance of all clients campaigns, translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy. • Ensure that the paid media team is communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence. • Prepare weekly and monthly performance reports for both clients and internal team leads to assess performance. • Collaborate with our SEO team to identify the best keyword phrases to target in multi-dimensional paid marketing campaigns. Benefits • A creative environment to do the best work of your career. • An amazing team of developers, designers, marketers, project managers. • Flexible hours. • Paid vacation policy

A Marketer works with other members of a sales or marketing team to plan, execute and monitor a successful marketing campaign. Their duties and responsibilities often include: Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns Creating editorial and content creation calendars for various media platforms and outlets Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts Producing a brand style guide that best captures the company or client's voice and mission Helping team leads set, allocate and monitor the budget of each project Meeting with clients to discuss brand guidelines, goals, budget and timelines Conducting market research to determine a target audience's needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns Researching previous successful campaigns to understand what worked, what didn't and what can be improved Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary

Marketing Automation Manager needs 8-10 years experience working with teams to develop best-in-class marketing automation initiatives (i.e., executing education, awareness-building and nurturing activities via email, landing pages, and multi-touch campaign/journeys.). Marketing Automation Manager requires: Minimum 8 years experience with HTML, CSS and Javascript. Minimum of 5 years of leading software development projects Preferred: Pardot certification, Agile/Scrum certification. Proven success leading implementations, serving in a digital product owner role. Must have strong expertise in marketing automation tools, Pardot; strong experience building and deploying emails, using HTML and CSS to manage templates and components appropriately. Strong understanding and knowledge of digital marketing industry standards and best practices, including data privacy and compliance. Demonstrated success working in a matrixed environment and ability to collaborate cross-functionally. Proven track record managing multiple initiatives and teams simultaneously. Communication and organization skills to manage diverse stakeholders and partners. Strong interpersonal relationship skills to build relationships across functional departments. Project management skills to effectively manage initiatives on-time and within budget, proactively raising issues and recommending solutions. Strong troubleshooting, testing and analytic abilities; strong expertise with analytic tools. Attention to detail and outstanding organizational skills. Ability to communicate effectively at different levels of the organization. Ability to multitask effectively. Bachelor's degree is required: in technology, computer science, marketing, or related subject areas. Knowledge with CRM software and integration Marketing Automation Manager duties: Pardot Product Owner and Subject Matter Expert - Responsible for development of the strategic roadmap of Pardot tool enhancements and adoption/utilization of system capabilities. System Governance, Process Management, Training and Administrative Support. Lead the development of the marketing automation tool governance, processes and infrastructure guidelines ensuring the proper training and utilization of licensed users across the organization. Drive and manage the full lifecycle of system improvements including but not limited to: discovery, scope, implementation, execution, requirement documentation, rollout planning, QA testing, production deployment, user training and post launch evaluation and adaption. Monitoring and Analytics strategize and define email marketing KPIs, create reporting templates and analyze system data to provide actionable insights to support the ongoing improvement of campaign performance Responsible for Corporate Marketing Communication's global email marketing program including: campaign automation program creation, email/landing page development, list segmentation, testing, deployment and monitoring. Proactively research and implement best practices, strategies and industry standards to ensure continual improvement of the system infrasturcture and email marketing campaigns. Partner with key stakeholders to maintain marketing automation integration with CRM and assist in the integration of additional platforms with the marketing automation tool such as, lead lifecyle, lead scoring, lead nurturing, segmentation and data cleansing.

Come work at our company where you can make a difference as a Social Media Manager! You will be in charge of representing our company by building a social media presence for our brands. Run social media advertising campaigns and drive engagement by creating high-quality original was written and visual content. Engage influencers, manage our community by responding to comments, and oversee our customer service platform on social media. Social media marketing experience will be essential if you want to succeed in this role. Experience working with and developing a marketing plan is also a plus. Responsibilities Creating high-quality original written and visual content for a social media campaign. Build a social media presence. Coaching employees company-wide on content creation best practices. Running company social media advertising campaigns. Overseeing customer service provided via social media. Monitoring company brand and building brand awareness on social media. Analyzing data. Responding to comments on social media. Engaging influencers. Be a community manager. Able to develop the right voice for each social media platform. Requirements Social media marketing experience. Experience developing a social media strategy. Experience working with and developing a marketing plan. Proven ability to build a social media community. Understanding of graphic design principles. Experience as a brand manager on social media. Understand how to measure the success of campaigns.

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. This person will: Manage social media marketing campaigns and day-to-day activities including: Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Develop and expand community and/or influencer outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation.

LSI SOLUTIONS founded in 1986, located in beautiful Victor, New York, is a dynamic and growing medical device company with over 500 employees dedicated to advancing minimally invasive surgical instruments through research, development, manufacturing, and marketing. We have doubled in size in just the last 4 years! The LSI Campus includes 10 buildings (170,000+ sq ft) on 95 meticulously cared for acres. We have a fantastic opening for a Marketing Director looking for som eone with a minim um of a B achelor's degree and 10+ years of progressive marketing experience with a minimum of 5 years in the medical device industry! We are searching for passionate people looking to make a difference in the medical device industry. By joining LSI SOLUTIONS an ISO 13485 certified company, you will become part of as energetic team working together to relentlessly pursue better patient outcomes with state-of-the-art devices. After all, our customer is ultimately the patient. POSITION TITLE: Marketing Director SHIFT HOURS: 8:00am to 5:00pm (days) LOCATION: Onsite at LSI Solutions in Victor, NY SALARY PAY RANGE: $150,000/yr to $220,000/yr JOB SUMMARY: The Marketing Director provides strategic leadership for all marketing activities to drive brand awareness, product adoption, and revenue growth within the medical device sector. This role develops and executes marketing strategies aligned with corporate objectives, ensures compliance with regulatory requirements, and leads cross-functional collaboration with sales, product management, and regulatory teams. ESSENTIAL FUNCTIONS Strategic Planning: Develop and implement comprehensive marketing strategies to support product launches, market penetration, and portfolio growth in alignment with business objectives. Brand & Positioning: Define brand identity, messaging, and value propositions to differentiate products in a competitive, regulated marketplace. Market Analysis: Conduct and oversee market research, competitive analysis, and customer insights to identify trends, opportunities, and unmet needs. Campaign Development: Direct the creation of multi-channel campaigns (digital, print, conferences, KOL engagement) tailored to healthcare providers, distributors, and regulatory audiences. Participate in trade shows, analyze attendance and identify leads. Compliance Oversight: Ensure all marketing materials and communications comply with FDA, ISO 13485, EU MDR, and other applicable regulatory standards. Team Leadership: Build, mentor, and manage a high-performing marketing team while fostering cross-department collaboration. Sales Enablement: Develop tools, training, and resources to support the sales team in achieving revenue targets. Budget & Metrics: Manage marketing budgets, track ROI, and present performance dashboards to senior leadership. ADDITIONAL RESPONSIBILITIES : Represent the company at medical conferences, industry trade shows, and professional associations. Support corporate communications, including press releases, investor relations, and internal updates. Oversee digital marketing presence, including website, social media, and CRM-driven outreach. Build and maintain strong relationships with Key Opinion Leaders (KOLs), industry partners, and clinical stakeholders. EDUCATION & EXPERIENCE: Bachelor's degree required; Marketing, Business Administration, or Life Sciences preferred. MBA or advanced degree in related field desired. 10+ years of progressive marketing experience, including at least 5 years in a leadership role within the medical device industry. Demonstrated success in product launches, market expansion, and portfolio marketing. Experience managing teams, budgets, and complex cross-functional initiatives. KNOWLEDGE, SKILLS & ABILITIES: Strong knowledge of medical device industry, clinical workflows, and healthcare economics. Expertise in regulatory-compliant marketing (FDA, ISO 13485, MDR). Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels. Proficiency with marketing analytics platforms, CRM, and digital marketing tools. Strategic thinker with proven ability to convert market insights into actionable strategies. Leadership and people management skills, fostering accountability and collaboration. PHYSICAL DEMANDS AND WORK ENVIRONMENT: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly required to walk, sometimes for extended distances. Frequently required to sit, stand, and talk or hear, sometimes for extended periods. Required to occasionally bend and lift and/or move up 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Standing for extended periods (3+ hours) in labs, in cases, and at conferences. Travel required. LSI SOLUTIONS BENEFITS INCLUDE: Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts 15 Paid Holidays, PTO, Sick Time Medical, Dental, Vision effective first day of employment LSI SOLUTIONS is an equal opportunity employer and does not discriminate based on any legally protected status or characteristic. Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.

At MVP Health Care, we're on a mission to create a healthier future for everyone - which requires innovative thinking and continuous improvement. To achieve this, we're looking for a **Digital Content Manager** to join #TeamMVP. If you have a passion for creating engaging digital experiences, optimizing content for performance, and collaborating to improve healthcare access, this is the opportunity for you. **What's in it for you:** + Growth opportunities to uplevel your career + A people-centric culture embracing and celebrating diverse perspectives, backgrounds, and experiences within our team + Competitive compensation and comprehensive benefits focused on well-being + An opportunity to shape the future of health care by joining a team recognized as a **Best Place to Work For in the NY Capital District** , one of **the Best Companies to Work For in New York** , and an **Inclusive Workplace** . **Qualifications you'll bring:** + A Bachelor's degree in a relevant field or equivalent combination of education and experience. + At least 3+ years of enterprise-level content management experience. + Advanced proficiency in HTML, CSS, JavaScript, and experience with CMS platforms like Sitecore. + Familiarity with SEO, CRO, UX/UI principles, and digital analytics tools (GA4, Tag Manager, SEMrush). + Experience with email marketing and automation using Microsoft Dynamics. + Curiosity to foster innovation and pave the way for growth. + Humility to play as a team. + Commitment to being the difference for our customers in every interaction. **Your key responsibilities:** + Manage stakeholder requests through ticketing systems like Microsoft Lists, Azure DevOps, and Jira. + Update and maintain website content using Sitecore CMS, ensuring accuracy and brand alignment. + Collaborate with internal SMEs to publish and optimize web content. + Monitor and improve site performance using GA4, Tag Manager, Pagespeed Insights, and SEMrush. + Support A/B testing initiatives and conversion rate optimization strategies. + Build email and outbound campaigns using Microsoft Dynamics. + Identify and resolve front-end issues including broken links and accessibility concerns. + Apply HTML, CSS, and JavaScript to enhance usability and user experience. + Collaborate cross-functionally with Development, IT, and other teams for timely updates. + Maintain documentation of web processes and technical fixes. + Contribute to our humble pursuit of excellence by performing various .responsibilities that may arise, reflecting our collective goal of enhancing healthcare delivery and being the difference for the customer. **Where you'll be:** Hybrid in Rochester or Schenectady, NY **Pay Transparency** MVP Health Care is committed to providing competitive employee compensation and benefits packages. The base pay range provided for this role reflects our good faith compensation estimate at the time of posting. MVP adheres to pay transparency nondiscrimination principles. Specific employment offers and associated compensation will be extended individually based on several factors, including but not limited to geographic location; relevant experience, education, and training; and the nature of and demand for the role. We do not request current or historical salary information from candidates. **MVP's Inclusion Statement** At MVP Health Care, we believe creating healthier communities begins with nurturing a healthy workplace. As an organization, we strive to create space for individuals from diverse backgrounds and all walks of life to have a voice and thrive. Our shared curiosity and connectedness make us stronger, and our unique perspectives are catalysts for creativity and collaboration. MVP is an equal opportunity employer and recruits, employs, trains, compensates, and promotes without discrimination based on race, color, creed, national origin, citizenship, ethnicity, ancestry, sex, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, familial status, physical or mental disability, handicapping condition, medical condition, pregnancy status, predisposing genetic characteristics or information, domestic violence victim status, political affiliation, military or veteran status, Vietnam-era or special disabled Veteran or other legally protected classifications. To support a safe, drug-free workplace, pre-employment criminal background checks and drug testing are part of our hiring process. If you require accommodations during the application process due to a disability, please contact our Talent team at ******************** . **Job Details** **Job Family** **Marketing/Communications** **Pay Type** **Salary** **Hiring Min Rate** **69,383 USD** **Hiring Max Rate** **77,000 USD**

Ransomware and Phishing attacks are the largest threats facing every organization today. Token has invented Next-Generation MFA that stops these attacks, and it is changing the way our customers secure their organizations. The Token Ring provides wearable, biometric, multifactor authentication. We deliver the next generation of access security that is invulnerable to social engineering, malware, and removes the shortcomings of legacy MFA for organizations where breaches, data loss, and ransomware must be prevented. What We Offer: A collaborative, remote-first environment, with a competitive salary and stock option grants for all employees. We offer medical, dental, and vision insurance, PTO, wellness time, and unlimited sick time. Position Summary: The Vice President of Marketing will serve as a key member of the Token Executive Leadership Team and will build, lead, and execute the company's end-to-end marketing strategy. This role is both highly strategic and deeply hands-on, suited for a professional who excels in dynamic, early-stage environments and is motivated by direct ownership of execution. The VP of Marketing will define and communicate Token's brand, messaging, and category narrative; develop and launch integrated demand generation programs; partner closely with Sales to drive qualified pipeline; and position Token as the category-defining leader in passwordless, phishing-proof identity. This individual will operate with creativity, speed, and analytical rigor. This role requires broad full-stack marketing expertise across brand, product marketing, demand generation, digital, ABM, events, content, and analytics, with a strong understanding of B2B SaaS and (ideally) cybersecurity. The successful candidate will thrive in a fast-moving, resource-efficient environment and will be energized by building a marketing engine from the ground up. Responsibilities: This list is not exhaustive Strategy and Planning Develop, own, and communicate the complete go-to-market strategy for Token's SaaS authentication platform. Create and maintain a compelling brand narrative centered on passwordless and phishing-resistant identity. Build integrated product marketing functions including positioning, messaging, competitive analysis, and launch planning. Partner with Sales, Product, and Executive Leadership to align ICP, messaging, value propositions, and pipeline goals. Conduct market and competitive research to inform strategy, identify trends, and strengthen Token's category leadership. Translate complex technical concepts into clear, differentiated marketing materials that resonate with both technical and non-technical stakeholders. Use data-driven decision-making to shape strategy, evaluate performance, and prioritize initiatives. Leverage AI-driven insights to optimize campaigns, refine messaging, and accelerate learning cycles where applicable. Demand Generation & Digital Marketing Develop and execute targeted campaigns for CIOs, CISOs, and identity/security decision makers. Build, manage, and optimize paid media programs across LinkedIn and other B2B digital channels. Increase qualified pipeline through hands-on digital initiatives, events, webinars, ABM, and content-driven programs. Manage SEO, SEM, analytics, and marketing automation workflows; Marketo and Salesforce expertise strongly preferred. Monitor performance metrics and deliver regular insights on attribution, pipeline, and campaign effectiveness. Content, Communications & Thought Leadership Produce high-quality content including thought-leadership pieces, social media, newsletters, sales enablement, and category education assets. Represent Token publicly as a marketing and brand evangelist at events, webinars, analyst briefings, and other external engagements. Collaborate with executives and subject-matter experts to amplify Token's voice in cybersecurity and identity-focused communities. Execution & Leadership Operate with a “builder” mindset and a hands-on approach across all marketing functions. Lead cross-functional collaboration to ensure cohesive execution across marketing, sales, product, and external partners. Manage contractors, agencies, designers, and freelancers as needed. Represent marketing at the executive level and report directly to the CEO. Uphold high standards of integrity, accountability, and transparency in planning and execution. Core Competencies: Strategic Thinking: Shapes a clear marketing vision and drives scalable, measurable growth. Execution Excellence: Delivers high-impact work quickly and independently in a fast-paced environment. Analytical Rigor: Uses data to inform decisions, evaluate performance, and optimize outcomes. Storytelling & Communication: Crafts compelling narratives, simplifies complexity, and communicates confidently to diverse audiences. Cross-Functional Collaboration: Builds strong partnerships across organizational lines to drive alignment and achieve results. Leadership Courage & Accountability: Makes sound decisions, addresses challenges proactively, and owns outcomes. Adaptability: Thrives in an early-stage environment with evolving priorities, limited structure, and rapid iteration. Educational Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent work experience. Advanced degree welcome but not required. Other Experience, Requirements & Qualifications: 5-15 years of progressive experience in B2B SaaS marketing with demonstrated success driving growth and pipeline. Full-stack marketing experience including brand, demand generation, product marketing, ABM, digital, events, and content. Experience marketing to mid-market and enterprise buyers. Strong understanding of (or strong interest in) cybersecurity and identity markets. Hands-on experience with LinkedIn paid media, Google Ads, SEO/SEM, analytics platforms, and automation tools. Experience with Salesforce and Marketo strongly preferred. Proven ability to operate effectively in an early-stage, high-growth environment. Excellent written and verbal communication skills. Ability to develop compelling narratives and category-defining messaging. This role may require occasional travel for events, conferences, or customer engagements. All responsibilities may shift as business needs evolve; flexibility is essential. Salary for this role is between $150,000-$225,000, depending on your unique mix of education and experience.

Food Holdings, LLC: Brothers International brings the world's best fruit to its customers. Our Ingredients divisions supply every major food and beverage manufacturer in North America with the fruits from the best growing regions of the world. Our CPG division sells market-leading branded and private label freeze-dried fruits to retailers nationwide. We are seeking a full-time Associate Marketing Managerto join our talented team in our Rochester, NY headquarters! Position Summary: As the Associate Marketing Manager for Brothers International, you will use a data-driven approach to drive growth for our Ingredients business working in partnership with the Marketing Director. This role combines critical thinking with hands-on execution and involves leadership and collaboration within the Marketing department and across Sales, R&D and Operations cross-functional teams. This role may also provide support to key CPG initiatives as needed. Essential Functions: Brand Management Assist in the development of long-term brand strategies including BIFH Ingredients Divisions branding and the migration of Dennick and Hosh sub brands Support positioning and marketing executions that differentiate the brand Understand key channels and customers Develop and execute marketing strategies that increase brand awareness and lead generation Brand steward assist in development of brand standards, ensure brand consistency and alignment with company messaging Manage BIFH website refresh, ongoing enhancements and Google Analytics reporting Copywriting Contribute to annual budget planning and ongoing financial management Campaign Development Plan and execute print and digital advertising campaigns including paid search managing timelines, budgets and performance tracking Develop and implement a LinkedIn content strategy including content creation and implementation that increases brand reach and engagement Lead development of a new Ingredients creative brand platform Develop a plan to drive lead generation using existing tools/platforms and recommend new tools/platforms as needed Trade Shows + Events Lead annual planning and execution of Ingredients shows and business meetings Develop branded materials as needed Organize and coordinate requirements pre-show and on-site Develop strategies for sampling ingredients at Tradeshows Customer-Centric Marketing Partner with sales teams to deliver impactful presentations Develop sales enablement tools (brochures, sell sheets etc) Support customer specific tradeshows Data Driven Performance Establish KPIs for success, analyze performance and make ongoing recommendations for optimization Benchmark against key competitors Assess and make recommendations for annual marketing plan budget based on ROI Minimum Qualifications: Bachelors degree in marketing, communications, or related field. Minimum of 3 years experience in Marketing Management with responsibility in general marketing, communication or graphic design. People management experience a plus. Experience in developing and implementing marketing plans that drive measurable results. Knowledge, Skills & Abilities: Working understanding of food ingredients and CPG product marketing. In-touch with food ingredient trends, b2b insights, consumer preferences and market dynamics. Ability to create and implement comprehensive marketing strategies to align with business objectives. Knowledge of product lifecycle, positioning and pricing strategies to optimize sales. Ability to analyze data, market research and metrics to measure marketing performance and support data-driven decisions. Ability to think creatively and generate innovative marketing ideas. Desire to collaborate cross-functionally to support business goals. Excellent communication and interpersonal skills. Ability to manage multiple projects with conflicting priorities. Brothers International is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.

Salary Description $89,000 to $103,000 a year

We are hiring for a specialized Events Marketing Manager! In this full-time opportunity, you will be acting as a project manager for marketing events, monitoring plans, actions, budgets, and results. Candidates must have a Bachelor's Degree and 5 years of experience in event and project management. Qualified candidates must be a creative- thinker, organized, and have a strong attention to detail. Does this describe you? Apply today! Position Details: Full time, contract M-F schedule; 8am-5pm (Flexibility for evening and weekend work required to follow event schedules) Acts as project manager/lead for marketing events to ensure marketing plans and actions are being implemented. Ensures effective management of assigned expense budgets to optimize results of plans and strategies that are implemented. Monitors the success, impact, and contribution of all event participation. Researches, qualifies, and analyzes information from various sources to make informed business decisions and actions. Works with appropriate partners to develop and implement marketing strategies relative to purposes and goals. Identifies and coordinates creative requirements, including graphic themes, messaging, design, and floor plan layouts. Manages all aspects of the pre-planning process for corporate and marketing-driven events, including submission of exhibitor/sponsor contracts, payments, booth space selection, booth staff registration, and logistics. Conducts event postmortems to identify strengths and areas for improvement. Helps plan and execute engagement strategies to optimize event results.

Company Working at Simplified means being a part of a challenging, growing business. We value: Ownership o We assume full responsibility for our job roles and tasks assigned to us. Accountability o We hold ourselves and others accountable to agreements and responsibilities. Teamwork o We work to build up the team and prefer others above ourselves. Service o We have a serve-first mentality to our customers both internal and external. Job Specification Simplified Building is hiring a Senior Marketing Specialist to lead and execute the marketing strategy across two of its brands: Simplified Building and Easyfit. Additional brands may be added as the company enters new markets. This role is responsible for generating leads, increasing e-commerce revenue, and growing brand awareness through digital and traditional marketing channels. You will work with the leadership team to shape and implement strategy, manage internal staff, and coordinate with outside vendors to meet performance goals. Strategic Execution • Execute the marketing strategy across Simplified Building and Easyfit • Drive lead generation and e-commerce sales • Grow brand awareness through PPC, SEO, social media, and content marketing • Align monthly and weekly marketing plans with leadership objectives • Create marketing strategies that focus on high-volume e-commerce sales while also supporting a larger b2b project pipeline Team and Vendor Management • Support your team and cross-functional leaders to achieve marketing goals • Manage vendor relationships including PPC and design agencies • Report monthly marketing expenses to the finance team Content and Campaigns • Plan and execute campaigns across PPC, Shopping, SEO, email, and social • Write and manage ad copy, product descriptions, and landing pages • Manage Google Merchant Center feeds and optimize product performance • Collaborate with sales and vendors to meet campaign goals • Maintain and update product content across Magento 1 & 2, WordPress, and future E-com sites • Manage product photos and videos Monthly Activities • Deliver a marketing performance report including: • Leads generated • Quotes written • Website traffic • Content output • Provide insights and recommendations from reporting to guide next month's actions • Attend leadership meetings to plan monthly marketing activities • Manage monthly marketing budget, collaborating with financial controller Weekly Activities • Coordinate weekly marketing priorities • Contribute to content development and campaign execution • Support other leaders and departments with marketing-related initiatives Requirements Technology and Systems: • Magento 1 and Magento 2 • Basecamp • Office 365 • Zoho CRM • Zoho Analytics • SEMrush Experience with Shopify, WooCommerce, or similar e-commerce platform Marketing Channels: • Google Ads and Microsoft Ads • SEO and Google Merchant Center • LinkedIn, Facebook, Instagram, Pinterest, YouTube Skills: • Strong ability to prioritize and manage multiple projects. • Effective communicator across leadership and cross-functional teams. • Demonstrated analytical and problem-solving capabilities. • Self-starter who takes ownership of outcomes. • Ability to work well under pressure and adapt to changing priorities. Individual Characteristics: • The successful candidate will need to be confident, outgoing and an excellent all-around communicator with senior and junior people. • This person must also enjoy working in a fast paced and pressurized environment that can handle multiple projects and still deliver them on time • Strong organizational skills are vital. • Being a self-motivated, self-starter who is able to work on their own initiative as part of a senior management team is critical. • They will also need to be skilled investigators for the ultimate goal of improving company processes and possess excellent analytical and critical thinking skills. • In the spirit of teamwork, this person should culturally be aware that goals are better achieved by persuasion, rather than edict. • This person must be able to manage their time effectively and adapt quickly to changing priorities within the business. Salary Description $65,000-$75,000

At Howell Studios, our people are our most valuable asset, and we see our team as family. We foster a culture that values integrity, respect, and personal growth. As a mid -size creative marketing company, we are looking for a talented Marketing Manager to join our team. We need someone to take full control of the planning, development, and execution aspects of our marketing campaigns. Creativity is essential to our company, and we require our team members to work both strategically and creatively. If you have experience executing and managing successful marketing campaigns, we'd love to hear from you. Responsibilities Plan, develop, and execute marketing campaigns across various channels, including digital, print, and social media for our clients. Collaborate with cross -functional teams, such as account management and creative, to ensure marketing initiatives are well -coordinated and aligned with overall client goals. Monitor and analyze campaign performance, adjusting strategies as needed to optimize results and meet KPIs. Manage the marketing budget to maximize ROI and achieve revenue goals. Stay current with industry trends, emerging technologies, and best practices in marketing. Develop and maintain strong relationships with external partners, vendors, and other agencies. Perform both on -page and off -page SEO to enhance online visibility and search rankings. Execute and manage paid social ads for platforms such as LinkedIn and Meta. Join our team and contribute to our mission of delivering exceptional marketing solutions. Apply today and help us take our campaigns to the next level! Requirements Requirements Bachelor's degree in Marketing, Business, or a related field. Proven experience in marketing, ideally in a similar industry. Strong understanding of various marketing channels and strategies, with a focus on digital marketing. Excellent project management, communication, and decision -making skills. Ability to think creatively and strategically, with a results -driven mindset. Proficiency in marketing analytics tools and performance metrics. Experience with SEO and managing paid social ads on LinkedIn and Meta. Benefits Why Join Us: Shape the Future of Digital Marketing: Work with a team dedicated to innovation and creativity. Make a Real Impact: Help businesses achieve their goals with tailored marketing solutions. Collaborative Environment: Join a diverse and enthusiastic team passionate about marketing. Perks and Benefits: Competitive Pay Growth Opportunties Travel Opportunities Holiday Pay Performance -based bonuses. Health, Maternity and Paternity Leave. Paid Time Off (PTO) & More.

Job Description Ready to bring some light to the world? We are looking for an experienced Product Marketing Manager who can turn bright ideas into bold strategies. In this role, you'll be the driving force behind marketing plans that showcase the brilliance of OLED technology and accelerate market growth. The Product Marketing Manager will serve as a critical connector between product development, marketing, sales, and customers, owning the full go-to-market lifecycle from research to adoption in sectors such as automotive, specialty lighting, microdisplay, and display technologies. What You'll Do Every Day In this role, you will lead the development and execution of product marketing strategies that showcase our innovative OLED solutions. You will craft product positioning and technical messaging, creating compelling narratives that establish our products as game-changers in lighting and display markets for both product development and sales enablement. You will analyze market trends and customer insights to identify opportunities and guide product positioning, while owning product launches from concept through execution to ensure every detail of the customer journey reflects our innovation and vision. You will work closely with product development, sales, and creative teams to align go-to-market strategies and deliver seamless execution. Skills You Must Bring You come to us with a Bachelor's degree in Marketing, Business, Engineering, or related technical discipline (an MBA or equivalent advanced degree would be a bonus). You are not new to the marketing space, you have at least 5-8 years of true product marketing or strategic marketing experience, and you have worked in either manufacturing, automotive, lighting, or display related industries. You have managed B2B go-to-market strategies and have worked closely with sales. You understand customer needs and innovation cycles, you are proficient with a CRM system (Salesforce is excellent), and you know about marketing automation tools. Excellent writing and communication skills are a non-negotiable here since you will be producing writing pieces for the world to see! This is a fast-paced environment with a lot going on, so you must be able to multi-task and prioritize your work. Since you will work with our global team, you must be able to build relationships and collaborate well with all departments. This position primarily operates within a professional office environment or in a hybrid/remote office environment. Ideally you live in Rochester and can come to the office at least some of the time. If you have extensive automotive industry experience, we may consider a remote hire. You may be asked to travel occasionally as well with this position, and at times we will need something heavier moved/lifted using assistance. The ability to work at a computer/desk is required. We have a hard working and fun team here, consider joining our team today! OLEDWorks is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, sex, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.

The Change Management Strategist will apply structured methodologies to drive successful change. The role will develop and implement strategies to support change adoption, minimize resistance, and maximize engagement. The strategist will work closely with leadership to ensure effective adoption and monitor progress to achieve desired outcomes. Pay for this position: $74695 / yr - $78272 / yr The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above range represents the organization's good faith and reasonable estimate of the range of possible compensation at the time of posting Responsibilities Develop and implement change management strategies that foster a new mindset around change, guiding individuals and teams toward successful adoption. Uncover and define the essential actions that will drive, shape, and encourage sustainable change across the organization. Apply structured change management methodologies to ensure a positive change experience, improving outcomes for both individuals and the organization as a whole. Partner with leadership to prepare and equip employees for change, leveraging the ADKAR Model to foster engagement and enable successful transitions. Continuously monitor and assess the impact of change initiatives, adjusting as necessary to ensure desired outcomes and long-term success. Conduct comprehensive change impact assessments to identify key actions and risks, developing mitigation strategies for smooth implementation. Create and implement tools for tracking and reporting the progress of change, ensuring the change is adopted and embedded effectively. Support stakeholder engagement through clear communication, training, and leadership support, enhancing the overall experience of the change journey. Qualifications Interpersonal Skills Build and maintain strong relationships across teams and stakeholders to ensure successful change adoption. Demonstrate empathy and active listening to facilitate collaboration and drive alignment throughout change processes. Collaboration Work seamlessly with cross-functional teams to ensure successful implementation of change management strategies. Lead workshops and discussions to gather diverse perspectives and achieve consensus on change initiatives. Communication Skills Communicate clearly and effectively, both in writing and verbally, to engage stakeholders at all levels. Tailor communication strategies to different audiences, ensuring understanding and support for change. Analytical Thinking Analyze change impacts and identify opportunities to enhance adoption and minimize resistance. Leverage data to inform decisions and continuously improve change management strategies and outcomes. Apply problem-solving methodologies to address challenges and optimize the overall change process. Problem-Solving Identify root causes of resistance or barriers to change and develop innovative, actionable solutions. Support efficiency improvements and streamlined processes by applying change management principles to business transformations. Adaptability Adjust change management strategies to meet evolving business needs and challenges. Make informed, flexible decisions in dynamic and fast-paced environments. Change Management Tools Proficiency with change management tools and methodologies to track, assess, and facilitate the successful adoption of change. Experience in using frameworks like ADKAR to guide and measure progress throughout the change process. Data Analysis & KPI Development e Familiarity with advanced Excel functions and other tools to monitor and analyze key performance indicators (KPIs) tied to change adoption. Design and track KPIs to assess the effectiveness of change initiatives and ensure goals are met. Technical Documentation Skilled in creating clear and comprehensive documentation related to change management processes, ensuring consistent execution and understanding. Education Bachelor's degree required. PROSCI Experience and Certification Proven experience in applying change management methodologies to drive organizational change, including utilizing the ADKAR Model for managing change at an individual level. Certification in PROSCI Change Management or similar recognized certification preferred. Demonstrated success in leading change initiatives using change methodology frameworks, with a focus on delivering measurable results and fostering organizational adoption. Experience (2-5 years minimum in one or more of the following): Experience applying structured change management methodologies to drive organizational change. Proficiency in managing complex change initiatives across various teams and stakeholders. Familiarity with change impact assessments, resistance management, and adoption strategies. Experience with process improvement strategies and tools, including Lean Six Sigma methodologies, to support change initiatives. Our Commitment to Equity and Justice We believe that people are entitled to dignity, respect, equity and justice. We champion a society that removes barriers. We reject racism and discrimination of any kind. We protest systemic and political inequities that marginalize people, recognizing that there is a history of structural racism in the United States. We will continue to learn and change to achieve justice. We know that strength comes from unity.

Job Description The Director of Marketing and Communications is responsible for the development and execution of marketing strategies for CDS Life Transitions and all affiliates. The Director will manage the staff and day-to-day activities that promote, enhance, and protect the organization's brand reputation. The Director is responsible for the development, integration, and implementation of a broad range of marketing and communications initiatives relative to the strategic direction and positioning of the organization. The Director is an ambassador for the organization and will build relationships with the media and key community partners with the goal of positioning CDS Life Transitions and its affiliates with relevant constituents and to drive broader awareness and support for the organization. Essential Job Functions: Develop and implement integrated strategic marketing communication, outreach, and public relations plan to advance CDS Life Transitions and affiliates' brand identity; broaden awareness of its programs and priorities; increase the visibility of its programs across key stakeholder audiences. Ensure alignment of all marketing and communications goals with the strategic needs of the organization to drive future growth and expand brand recognition. Work collaboratively to organize logistics and support public relations and marketing needs for special events and tours including event communications, promotions, materials, preparation, and day-of support. Oversee development and distribution of all internal and external communications including marketing collateral materials, electronic communications, social media channels, and presentations. Work with the leadership team to recognize internal and external communication opportunities and solutions, as well as define and execute appropriate strategies to support them. Monitor and supervise updating of agency/affiliate websites Supervise creation of social media posts, providing ongoing monitoring and timely responses Coordinate video & photographic production for events and messaging Supervise Internal and external print media (newsletters/advertising) Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports. Identify competitors and evaluate their strategies and positioning and devise counterstrategies. Develop and update public relations materials as needed (one-sheets, media kits, press releases, signage, event coordination (invitations, tracking of attendees) Serve as agency spokesperson for media requests, interviews, statements, and agency events. Supervise post-event communications (press releases) Maintain high internal and external customer satisfaction levels Schedule touchpoint meetings and provide ongoing progress with CDSLT departments supported by the Marketing Department Travel to CDS facilities across upstate New York to capture stories and coordinate agency events Perform other duties relevant to the position as assigned by supervisor Knowledge, Skills, and Abilities: Must be a critical thinker with strong problem-solving skills. Must be organized and deadline driven. Excellent planning and organizational skills. Ability to multi-task and establish priorities. Self-starter skilled in working both alone and in a team environment Demonstrate sense of ownership and pride in your performance and its impact on the Agency's success. Outstanding communication, presentation and leadership skills. Knowledge of multi-media platforms and digital technology. Must bring network of media contacts and potential donors. Knowledgeable of market research and analysis. Education and Experience: Bachelor's degree in marketing, communications, business, or related field required Minimum five years of progressive experience in the marketing and communication fields required Minimum two years supervisory experience required Experience in managing media requests, including on-camera interviews Competency in Adobe Creative Suite, Microsoft Office applications, and Mac OS preferred Experience in copywriting, editing, and content generation CDS Life Transitions is an Equal Opportunity Employer, and as such affirms the right of every person to participate in all aspects of employment without regard to gender, race, color, religion, national origin, ancestry, age, marital status, sexual orientation, pregnancy, disability, citizenship, military or veteran status, gender expression and/or identity, or any other status or characteristic protected by federal, state, or local law.

Jobs for Humanity is partnering with Wegmans Food Markets to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Deaf or Hard of Hearing, Black, Hispanic, Asian, Military Veterans, the Elderly, the LGBTQ, and Justice Impacted individuals. This position is open to candidates who reside in and have the legal right to work in the country where the job is located. Company Name: Wegmans Food Markets Job Description Schedule: Part time Availability: Applying To This Requisition Allows You To Be Considered For Multiple Opportunities. Please Provide As Much Availability That Works With Your Schedule. Age Requirement: Must be 18 years or older Location: Auburn, NY Address: 1 Loop Road Pay: $15.50 - $16 / hour Job Posting: 11/13/2023 Job Posting End: 12/13/2023 Job ID: R0191765 we are a food market where you make the difference At Wegmans, we're on a mission to help people live healthier, better lives through exceptional food. So, when you bring your unique skills and your authentic self to Wegmans, you're joining a team of difference-makers. Our promise to our customers is simple: Every Day You Get Our Best. And because it all starts with you, we'll make sure you have the support you need to grow personally, express your individuality, and create change in your community. how you'll make the difference Our customers tell us that Wegmans is their “happy place”-there's no other store quite like ours. We offer the freshest ingredients and help with building delicious meals, and our kind, enthusiastic people are what truly set us apart. In our fast-moving, energetic stores, you'll have the opportunity to make people's day brighter by providing incredible service. Bring your passion for food and for people, and we'll help you find the right place to shine! what will you do? Be enthusiastic about the exceptional products we offer Share your passion for food with customers Make a difference in a customer's day and be the reason they keep coming to our store Become part of an energetic team where people have fun doing what they love We are now hiring for opportunities in all areas of the store. These positions may include: Cashier/Parking Lot Attendant E-Commerce Store Shopper Custodian Dishwasher Product Stocker Restaurant Foods Customer Service (Positions in Pizza, Sub Shop, Sushi, and more!) Fresh Foods Customer Service (Positions in Produce, Bakery, Meat/Seafood, Deli, Cheese, and more!) At Wegmans, we've long believed we can achieve our goals only if we first fulfill the needs of our people. Putting our people first and offering competitive pay and a variety of benefits & perks is just the start of what it means to work at Wegmans. Whether through premium pay for working on Sundays or holidays, offering industry-leading health care coverage and wellness programs to support physical, financial, and emotional well-being, or paid time off (PTO) to help you balance work and life, we've got something for everyone. And because we care about the wellbeing and success of every person, we recognize each person has their own unique scheduling needs. We're proud to offer flexibility in scheduling so our employees can prioritize what is most important to them. Our large, high-volume stores and 24x7 operations allow for personalized schedules that balance an employee's individual needs with the needs of our business and each department. Comprehensive benefits* Paid time off (PTO) to help you balance your personal and work life Higher premium pay rates for working Sundays or on a recognized holiday Health care benefits that provide a high level of coverage at a low cost to you Retirement plan with both a profit-sharing and 401(k) match A generous scholarship program to help employees meet their educational goals LiveWell Employee & Family program to support your emotional, work-life and financial wellness Exclusive discounts on electronics, entertainment, gym memberships, travel and more! And more! ***Certain eligibility requirements must be satisfied and offerings may differ based upon area or the company and/or position. For 25 years in a row, our employees have put us on the FORTUNE magazine's list of the 100 Best Companies to Work For . Discover what it means to work for a family-owned, mission-driven, values-based company that believes in caring, respect, empowerment, high standards and making a difference in the community. Because with a family-like atmosphere of shared support, leaders who have your best interest at heart and growth as part of everything we do, Wegmans is the place for you to do what you love-and love what you do.

Job Description An e-Commerce Team Member will focus on creation and order fulfillment for all e-Commerce business lines. This includes ownership for all of or a part of department processes which include sorting and labeling sellable items, photographing, listing, and packaging items for shipment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Order fulfillment: Prioritizing orders as first in first out daily. Orders are packaged to arrive undamaged, then processed accurately with the correct customer shipping address at the lowest possible cost; Verification of order fulfilment within three business days and monitoring of problematic orders to ensure resolutions are achieved within as soon as possible. Placing product online: List all items accurately and comprehensively with no typographical, grammatical, or spelling errors. Listings should have attention grabbing titles and informative descriptions which limit the number of customer questions; Photograph items using digital cameras, smartphones, and tablets. Photographs should be clear and provide an accurate representation of the item listed. Photographs may need to be edited using computer software. Product processing and inventorying: Identifying and labeling sellable items, sorting them by category, and positioning them for photography and listing; Maintaining organization of department shelving and storage by storing listed items, removing unlisted items, and keeping the workspace properly labeled; Research and test items to ensure accurate descriptions and appropriate pricing. Professional accountability and development: Work with a group of diverse individuals to reach department productivity goals, as well as your personal development goals. Strive to maximize your productivity by establishing SMART goals, striving to improve operational workflow, and suggesting creative solutions to the team. Oversee training and operations of interns with their professional development and department goals in mind. All other related and assigned tasks required for the success of the department: May involve direct customer communication to be handled in a professional and timely manner. QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed below are representative of the knowledge, skill, and/or ability required. EDUCATION AND EXPERIENCE: High school graduate or GED preferred. Experience with computers, collectables, antiques, buying and selling on auction sites, and customer service will be considered. LANGUAGE SKILLS: Able to read and understand documents such as time cards, policy manuals, and online sales listings. Able to write routine reports and descriptive paragraphs. Effectively and clearly communicates with employees and customers. MATHEMATICAL SKILLS: General math skills potentially include calculation of refunds, creation of shipping estimates, and measurement of item and package dimensions. WORK ENVIRONMENT: While performing the duties of this job the employee is usually working in a warehouse environment. The employee must adhere to all warehouse and personal policies and procedures; follow good safety and security practices, including reporting safety hazards and injuries to their supervisor. The noise in this environment is usually moderate to loud. PHYSICAL DEMANDS: Physical Demands Frequency Never Rarely Seldom Frequently Always Sitting X Standing X Walking X Bending over X Crawling X Reaching Overhead X Crouching X Kneeling X Balancing X Lifting and Carrying 10 lbs. or less X 11 to 25 lbs. X 26 to 50 lbs. X 51 to 75 lbs. X 76 to 100 lbs. X over 100 lbs. X Push/ Pull Max Force 0 to 20 lbs. X 21 to 39 lbs. X 40 to 59 lbs. X 60 to 100 lbs. X