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Digital producer vs freelance photographer

The differences between digital producers and freelance photographers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital producer, becoming a freelance photographer takes usually requires 1-2 years. Additionally, a digital producer has an average salary of $82,842, which is higher than the $42,949 average annual salary of a freelance photographer.

The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a freelance photographer are adobe photoshop, aperture, and adobe lightroom.

Digital producer vs freelance photographer overview

Digital ProducerFreelance Photographer
Yearly salary$82,842$42,949
Hourly rate$39.83$20.65
Growth rate8%9%
Number of jobs24,8811,766
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 69%
Average age4039
Years of experience122

What does a digital producer do?

A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.

What does a freelance photographer do?

A freelance photographer produces photos while under a specific short-term contract. They are primarily responsible for coordinating with the client to learn any requests or preferences, bringing necessary devices and lighting equipment, securing the best location and setting, handling any obstruction during the photoshoot, and delivering high-quality results in a short amount of time. Moreover, a photographer must maintain a healthy working environment with clients or models by building rapport, which will also help establish a client base.

Digital producer vs freelance photographer salary

Digital producers and freelance photographers have different pay scales, as shown below.

Digital ProducerFreelance Photographer
Average salary$82,842$42,949
Salary rangeBetween $55,000 And $123,000Between $29,000 And $61,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyTBWA Worldwide-
Best paying industryProfessional-

Differences between digital producer and freelance photographer education

There are a few differences between a digital producer and a freelance photographer in terms of educational background:

Digital ProducerFreelance Photographer
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 69%
Most common majorCommunicationPhotography
Most common collegeHarvard UniversityHarvard University

Digital producer vs freelance photographer demographics

Here are the differences between digital producers' and freelance photographers' demographics:

Digital ProducerFreelance Photographer
Average age4039
Gender ratioMale, 51.0% Female, 49.0%Male, 51.2% Female, 48.8%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%Black or African American, 6.2% Unknown, 5.7% Hispanic or Latino, 14.9% Asian, 7.0% White, 66.0% American Indian and Alaska Native, 0.2%
LGBT Percentage14%11%

Differences between digital producer and freelance photographer duties and responsibilities

Digital producer example responsibilities.

  • Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
  • Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
  • Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Conceptualize and develop effective design and branding strategies for clients through flash animation, web design, and print.
  • Conduct daily scrum meetings to ensure effectiveness of the sprints
  • Show more

Freelance photographer example responsibilities.

  • Manage HDR and PANO shots for greater Pittsburgh area.
  • Help manage a few bands Facebook pages and websites, including sharing and promoting shows and upcoming relate events.
  • Manage creative projects from concept to completion; including signs, posters, specialize logos and video documentaries for clients.
  • Provide commercial photography to assist company advertising and promotion on social platforms, including Instagram and Facebook.
  • Experience with Nikon D90 and relate equipment.
  • Experience with Nikon D50 D2100 SLR digital cameras
  • Show more

Digital producer vs freelance photographer skills

Common digital producer skills
  • Digital Content, 7%
  • Digital Marketing, 7%
  • Digital Platforms, 6%
  • SEO, 5%
  • Facebook, 5%
  • HTML, 4%
Common freelance photographer skills
  • Adobe Photoshop, 30%
  • Aperture, 14%
  • Adobe Lightroom, 7%
  • Photo Shoots, 5%
  • Portfolio, 4%
  • Music Videos, 4%

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