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The differences between digital producers and video producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital producer and a video producer. Additionally, a digital producer has an average salary of $82,842, which is higher than the $58,612 average annual salary of a video producer.
The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a video producer are video production, motion graphics, and youtube.
| Digital Producer | Video Producer | |
| Yearly salary | $82,842 | $58,612 |
| Hourly rate | $39.83 | $28.18 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,881 | 10,484 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.
Digital producers and video producers have different pay scales, as shown below.
| Digital Producer | Video Producer | |
| Average salary | $82,842 | $58,612 |
| Salary range | Between $55,000 And $123,000 | Between $34,000 And $99,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | TBWA Worldwide | Apple |
| Best paying industry | Professional | - |
There are a few differences between a digital producer and a video producer in terms of educational background:
| Digital Producer | Video Producer | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Photography |
| Most common college | Harvard University | Stanford University |
Here are the differences between digital producers' and video producers' demographics:
| Digital Producer | Video Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 77.5% Female, 22.5% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |