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Director of art marketing vs art director

The differences between directors of art marketing and art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director of art marketing and an art director. Additionally, an art director has an average salary of $88,367, which is higher than the $71,829 average annual salary of a director of art marketing.

The top three skills for a director of art marketing include graphic design, product photography and art direction. The most important skills for an art director are graphic design, art direction, and creative concepts.

Director of art marketing vs art director overview

Director Of Art MarketingArt Director
Yearly salary$71,829$88,367
Hourly rate$34.53$42.48
Growth rate4%4%
Number of jobs78,66311,472
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Average age4040
Years of experience66

Director of art marketing vs art director salary

Directors of art marketing and art directors have different pay scales, as shown below.

Director Of Art MarketingArt Director
Average salary$71,829$88,367
Salary rangeBetween $44,000 And $116,000Between $57,000 And $135,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-The Walt Disney Company
Best paying industry-Technology

Differences between director of art marketing and art director education

There are a few differences between a director of art marketing and an art director in terms of educational background:

Director Of Art MarketingArt Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityHarvard University

Director of art marketing vs art director demographics

Here are the differences between directors of art marketing' and art directors' demographics:

Director Of Art MarketingArt Director
Average age4040
Gender ratioMale, 53.3% Female, 46.7%Male, 57.4% Female, 42.6%
Race ratioBlack or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 7.7% White, 67.5% American Indian and Alaska Native, 0.6%Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 7.8% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage11%11%

Differences between director of art marketing and art director duties and responsibilities

Director of art marketing example responsibilities.

  • Manage PPC ads, including copywriting, ad budget, destination URL and keywords.
  • Lead comprehensive rebranding initiative to build brand equity.
  • Re-Design and populate entire website, including all coding (html).
  • Coordinate the preparation of the company's marketing material, e-flyers and PowerPoint presentations.
  • Develop and design html email blasts and coordinate distribution to clients, partners and stakeholders.
  • Create and design promotional advertising for restaurants including logos, brochures, stationary programs, bus stop billboards and marketing promotions.
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Art director example responsibilities.

  • Manage a small group of graphic artists for PC/Mac catalog.
  • Lead the conception, design and execution of cross channel initiatives for healthcare and pharmaceutical clients.
  • Monitor the day-to-day activities on projects working with editorial, design and technical teams to execute and achieve project goals.
  • Collaborate on marketing strategies and concept creation for sketch presentations, and photo shoots with talent.
  • Utilize working knowledge of HTML, CSS and PHP in the creation of web sites and social media campaigns.
  • Perform vast typesetting and paste-up duties.
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Director of art marketing vs art director skills

Common director of art marketing skills
  • Graphic Design, 11%
  • Product Photography, 9%
  • Art Direction, 6%
  • Email Campaigns, 6%
  • Brochures, 6%
  • Website Design, 5%
Common art director skills
  • Graphic Design, 11%
  • Art Direction, 7%
  • Creative Concepts, 7%
  • Sketch, 7%
  • Adobe Creative Suite, 5%
  • Adobe Photoshop, 5%

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