Director of art marketing vs marketing director

The differences between directors of art marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a director of art marketing, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $71,829 average annual salary of a director of art marketing.

The top three skills for a director of art marketing include graphic design, product photography and art direction. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of art marketing vs marketing director overview

	Director Of Art Marketing	Marketing Director
Yearly salary	$71,829	$114,906
Hourly rate	$34.53	$55.24
Growth rate	4%	10%
Number of jobs	78,663	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Average age	40	39
Years of experience	6	10

Director of art marketing vs marketing director salary

Directors of art marketing and marketing directors have different pay scales, as shown below.

	Director Of Art Marketing	Marketing Director
Average salary	$71,829	$114,906
Salary range	Between $44,000 And $116,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of art marketing and marketing director education

There are a few differences between a director of art marketing and a marketing director in terms of educational background:

	Director Of Art Marketing	Marketing Director
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Most common major	Graphic Design	Business
Most common college	Harvard University	University of Georgia

Director of art marketing vs marketing director demographics

Here are the differences between directors of art marketing' and marketing directors' demographics:

	Director Of Art Marketing	Marketing Director
Average age	40	39
Gender ratio	Male, 53.3% Female, 46.7%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 7.7% White, 67.5% American Indian and Alaska Native, 0.6%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between director of art marketing and marketing director duties and responsibilities

Director of art marketing example responsibilities.

Manage PPC ads, including copywriting, ad budget, destination URL and keywords.
Lead comprehensive rebranding initiative to build brand equity.
Re-Design and populate entire website, including all coding (html).
Coordinate the preparation of the company's marketing material, e-flyers and PowerPoint presentations.
Develop and design html email blasts and coordinate distribution to clients, partners and stakeholders.
Create and design promotional advertising for restaurants including logos, brochures, stationary programs, bus stop billboards and marketing promotions.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of art marketing vs marketing director skills

Common director of art marketing skills

Graphic Design, 11%
Product Photography, 9%
Art Direction, 6%
Email Campaigns, 6%
Brochures, 6%
Website Design, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Art Marketing
Director Of Art Marketing vs Marketing Director

Updated January 8, 2025

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