Director of display vs visual merchandiser

The differences between directors of display and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a director of display has an average salary of $110,542, which is higher than the $38,037 average annual salary of a visual merchandiser.

The top three skills for a director of display include ROI, product management and strategic direction. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.

Director of display vs visual merchandiser overview

	Director Of Display	Visual Merchandiser
Yearly salary	$110,542	$38,037
Hourly rate	$53.15	$18.29
Growth rate	6%	10%
Number of jobs	5,175	74,351
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 57%
Average age	40	40
Years of experience	-	-

Director of display vs visual merchandiser salary

Directors of display and visual merchandisers have different pay scales, as shown below.

	Director Of Display	Visual Merchandiser
Average salary	$110,542	$38,037
Salary range	Between $72,000 And $168,000	Between $27,000 And $53,000
Highest paying City	-	New York, NY
Highest paying state	-	New York
Best paying company	-	RH
Best paying industry	-	Retail

Differences between director of display and visual merchandiser education

There are a few differences between a director of display and a visual merchandiser in terms of educational background:

	Director Of Display	Visual Merchandiser
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 57%
Most common major	Business	Specialized Sales And Merchandising
Most common college	-	-

Director of display vs visual merchandiser demographics

Here are the differences between directors of display' and visual merchandisers' demographics:

	Director Of Display	Visual Merchandiser
Average age	40	40
Gender ratio	Male, 60.6% Female, 39.4%	Male, 27.3% Female, 72.7%
Race ratio	Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%	Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	17%	17%

Differences between director of display and visual merchandiser duties and responsibilities

Director of display example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Visual merchandiser example responsibilities.

Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
Provide support to all meeting and VTC rooms.
Merchandise mens, ladies, kids, and accessories departments.
Operate audio board, PowerPoint, camera, and video switcher.
Assist outside vendor merchandisers (NIKE) with execution of planograms.
Assist with prop development and production for the 5 NYC flagship stores.

Director of display vs visual merchandiser skills

Common director of display skills

ROI, 43%
Product Management, 23%
Strategic Direction, 17%
Product Line, 11%
Window Displays, 6%

Common visual merchandiser skills

Customer Service, 25%
Ladders, 17%
Sales Floor, 10%
Store Management, 6%
Drive Sales, 6%
Kids, 5%

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Director Of Display
Director Of Display vs Visual Merchandiser

Updated January 8, 2025

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