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The differences between directors of economic development and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of economic development and a director of marketing and public relations. Additionally, a director of economic development has an average salary of $107,578, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of economic development include business development, project management and real estate. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.
| Director Of Economic Development | Director Of Marketing And Public Relations | |
| Yearly salary | $107,578 | $86,626 |
| Hourly rate | $51.72 | $41.65 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,938 | 94,651 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An economic development director develops and spearheads the implementation of economic development programs in a city. They usually work for the city government, although there are some who work for private companies. It is their responsibility to perform market research and analysis, developing strategies to help the city in building positive relationships with businesses and potential economic partners. Moreover, as an economic development director, they are also responsible for managing and directing staff, encouraging them to reach project goals while implementing policies and standards.
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Directors of economic development and directors of marketing and public relations have different pay scales, as shown below.
| Director Of Economic Development | Director Of Marketing And Public Relations | |
| Average salary | $107,578 | $86,626 |
| Salary range | Between $64,000 And $180,000 | Between $58,000 And $129,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | AstraZeneca | Control4 |
| Best paying industry | Health Care | Health Care |
There are a few differences between a director of economic development and a director of marketing and public relations in terms of educational background:
| Director Of Economic Development | Director Of Marketing And Public Relations | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between directors of economic development' and directors of marketing and public relations' demographics:
| Director Of Economic Development | Director Of Marketing And Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 64.1% Female, 35.9% | Male, 32.9% Female, 67.1% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |