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General manager/director salary
Average general manager/director salary
$127,274
Average General Manager/Director Salary
The average salary for a General Manager/Director stands at $127,274 per year, or about $61 per hour. This figure varies based on factors such as location, experience, and the specific industry. For instance, those in high-demand sectors may command higher salaries. Understanding these dynamics can help job seekers align their expectations and career goals.
Where Can a General Manager/Director Earn More?
Salary levels differ significantly across states. For example, states like California and New York typically offer higher compensation compared to others. Major cities also play a crucial role in salary determination. Cities like San Francisco and New York often feature some of the highest paying positions for this role, making them attractive locations for job seekers.
Job Opportunities
As businesses continue to expand, the demand for skilled General Managers and Directors is expected to grow. Exploring job listings across various industries can reveal opportunities that match your skills and salary expectations. Whether in retail, healthcare, or technology, there are numerous pathways to advance your career as a General Manager/Director.
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Where can a General Manager/Director earn more?
General manager/director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level general manager/director | $52,400 | $25.20 |
| Mid-level general manager/director | $81,000 | $38.93 |
| Senior-level general manager/director | $147,000 | $70.58 |
Average general manager/director salary by state
The average general manager/director salary in Rhode Island, Connecticut, and Virginia are the highest in the U.S. The lowest average general manager/director salary states are Montana, Oklahoma, and Arkansas.
- State view
- County view
Highest paying states for general managers/director
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Virginia | $156,510 | $75.25 |
| 2 | Connecticut | $159,398 | $76.63 |
| 3 | District of Columbia | $160,165 | $77.00 |
| 4 | Rhode Island | $162,835 | $78.29 |
| 5 | Wisconsin | $128,566 | $61.81 |
| 6 | California | $141,623 | $68.09 |
| 7 | Washington | $148,332 | $71.31 |
| 8 | Colorado | $140,276 | $67.44 |
| 9 | Massachusetts | $153,388 | $73.74 |
| 10 | New York | $145,142 | $69.78 |
| 11 | New Jersey | $152,373 | $73.26 |
| 12 | Indiana | $118,764 | $57.10 |
| 13 | Delaware | $130,538 | $62.76 |
| 14 | Alabama | $114,077 | $54.84 |
| 15 | Ohio | $117,561 | $56.52 |
| 16 | Texas | $119,981 | $57.68 |
| 17 | North Carolina | $119,561 | $57.48 |
| 18 | South Dakota | $112,331 | $54.01 |
| 19 | Hawaii | $121,854 | $58.58 |
| 20 | Michigan | $111,953 | $53.82 |
| 21 | Illinois | $115,777 | $55.66 |
| 22 | Maryland | $123,966 | $59.60 |
| 23 | New Mexico | $121,641 | $58.48 |
| 24 | Louisiana | $102,215 | $49.14 |
| 25 | Minnesota | $119,312 | $57.36 |
| 26 | North Dakota | $96,865 | $46.57 |
| 27 | West Virginia | $91,707 | $44.09 |
| 28 | Georgia | $103,820 | $49.91 |
| 29 | Nevada | $108,479 | $52.15 |
| 30 | Tennessee | $96,360 | $46.33 |
| 31 | Pennsylvania | $103,422 | $49.72 |
| 32 | Kansas | $101,919 | $49.00 |
| 33 | South Carolina | $91,823 | $44.15 |
| 34 | Arizona | $96,068 | $46.19 |
| 35 | Iowa | $92,025 | $44.24 |
| 36 | Florida | $104,437 | $50.21 |
| 37 | Oregon | $102,018 | $49.05 |
| 38 | Alaska | $103,653 | $49.83 |
| 39 | Mississippi | $88,078 | $42.35 |
| 40 | New Hampshire | $102,143 | $49.11 |
| 41 | Kentucky | $87,466 | $42.05 |
| 42 | Maine | $101,636 | $48.86 |
| 43 | Oklahoma | $77,669 | $37.34 |
| 44 | Arkansas | $77,351 | $37.19 |
| 45 | Vermont | $97,407 | $46.83 |
| 46 | Wyoming | $76,233 | $36.65 |
| 47 | Missouri | $83,886 | $40.33 |
| 48 | Nebraska | $88,761 | $42.67 |
| 49 | Montana | $79,734 | $38.33 |
| 50 | Utah | $64,870 | $31.19 |
| 51 | Idaho | $77,222 | $37.13 |
Highest paying cities for general managers/director
The highest-paying cities for general managers/director are Boston, MA, Newark, NJ, and Bellevue, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Boston, MA | $155,158 | $74.60 |
| 2 | Newark, NJ | $154,122 | $74.10 |
| 3 | Bellevue, WA | $152,419 | $73.28 |
| 4 | Santa Rosa, CA | $149,875 | $72.06 |
| 5 | New York, NY | $146,228 | $70.30 |
| 6 | Englewood, CO | $141,299 | $67.93 |
| 7 | Milwaukee, WI | $129,402 | $62.21 |
| 8 | Austin, TX | $124,636 | $59.92 |
| 9 | Albuquerque, NM | $121,208 | $58.27 |
| 10 | Indianapolis, IN | $118,654 | $57.05 |
| 11 | Melrose Park, IL | $116,129 | $55.83 |
| 12 | Detroit, MI | $112,417 | $54.05 |
| 13 | Palm Beach Gardens, FL | $104,796 | $50.38 |
| 14 | Allentown, PA | $104,044 | $50.02 |
| 15 | Tucker, GA | $103,830 | $49.92 |
| 16 | New Orleans, LA | $103,440 | $49.73 |
| 17 | Portland, OR | $101,635 | $48.86 |
| 18 | Myrtle Beach, SC | $93,194 | $44.80 |
General manager/director salary details
A general manager/director's salary ranges from $84,000 a year at the 10th percentile to $191,000 at the 90th percentile.
What is a general manager/director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $191,000 | $15,917 | $92 |
| 75th Percentile | $157,000 | $13,083 | $75 |
| Average | $127,274 | $10,606 | $61 |
| 25th Percentile | $102,000 | $8,500 | $49 |
| 10th Percentile | $84,000 | $7,000 | $40 |
Highest paying general manager/director jobs
The highest paying types of general managers/director are vice president & general manager, director/manager, and senior operations manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director/Manager | $128,735 | $10,728 | $61.89 | 287,314 |
| Division Manager | $81,755 | $6,813 | $39.31 | 349,279 |
| Division Director | $120,757 | $10,063 | $58.06 | 63,545 |
| Unit Manager | $60,561 | $5,047 | $29.12 | 366,932 |
| Day Manager | $44,969 | $3,747 | $21.62 | 280,978 |
| Regional Operation Manager | $78,588 | $6,549 | $37.78 | 346,480 |
Top companies hiring general managers/director now:
Which companies pay general managers/director the most?
General manager/director salaries at NVIDIA and eBay are the highest-paying according to our most recent salary estimates. In addition, the average general manager/director salary at companies like DoorDash and Microsoft are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | NVIDIA | $193,468 | $93.01 |
| 2 | eBay | $176,602 | $84.90 |
| 3 | DoorDash | $165,248 | $79.45 |
| 4 | Microsoft | $148,553 | $71.42 |
| 5 | UL | $142,822 | $68.66 |
| 6 | PepsiCo | $138,781 | $66.72 |
| 7 | Lockheed Martin | $137,485 | $66.10 |
| 8 | Sears Holdings | $135,814 | $65.30 |
| 9 | GPAC | $125,798 | $60.48 |
| 10 | Petra Industries, Inc. | $125,360 | $60.27 |
| 11 | GO Riteway | $122,856 | $59.07 |
| 12 | Jeppesen | $122,650 | $58.97 |
| 13 | Faurecia Interior Systems Inc | $112,601 | $54.14 |
| 14 | Goodwin Recruiting | $103,891 | $49.95 |
| 15 | CBRE Group | $101,668 | $48.88 |
| 16 | CB Richard Ellis Memphis LLC | $101,488 | $48.79 |
| 17 | Nelson Tree Service | $100,600 | $48.37 |
| 18 | StoneMor | $96,715 | $46.50 |
| 19 | Stretch Zone | $92,751 | $44.59 |
| 20 | Express Employment Indy South | $70,753 | $34.02 |
Wage gap by gender, race and education
General Manager/Director salary by industry
The average general manager/director salary varies across industries:
- The average general manager/director salary in the transportation industry is $109,824, the highest of any industry.
- The average general manager/director salary in the finance industry is $109,761.
- General managers/director in the hospitality industry earn an average salary of $84,207, the lowest of any industry.
Highest paying industries for general managers/director
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Transportation | $109,824 | $52.80 |
| 2 | Professional | $109,761 | $52.77 |
| 3 | Manufacturing | $104,125 | $50.06 |
| 4 | Media | $95,384 | $45.86 |
| 5 | Technology | $88,411 | $42.51 |
| 6 | Hospitality | $84,207 | $40.48 |
High paying general manager/director jobs
General manager/director salary trends
The average general manager/director salary has risen by $10,438 over the last ten years. In 2014, the average general manager/director earned $116,836 annually, but today, they earn $127,274 a year. That works out to a 4% change in pay for general managers/director over the last decade.
Compare general manager/director salaries for cities or states with the national average over time.
Average general manager/director salary over time
Compare general manager/director salaries for individual cities or states with the national average.
General manager/director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $127,000 | $61.19 | +2.8% |
| 2024 | $124,000 | $59.50 | -0.1% |
| 2023 | $124,000 | $59.58 | +0.5% |
| 2022 | $123,000 | $59.28 | +1.1% |
| 2021 | $122,000 | $58.63 | +1.6% |
Recently added general manager/director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Burlington Coat Factory Corporation | Director General Manager-Distribution Center | Nunez, GA | 06/28/2025 | $135,000 |
| Food for Less-Piggly Wiggly, Fresh 4 Less | Quincy General Manager Store Director | Quincy, FL | 06/28/2025 | $60,000 |
| L3Harris | General Manager, Technical Director | Carlstadt, NJ | 06/25/2025 | $180,500 |
| Constellation Brands | General Manager Sales Director | Alexandria, VA | 06/21/2025 | $154,100 |
| The Holloway Group | General Manager/Director of Plant Operations | Lost Hills, CA | 06/09/2025 | $225,000 |
| The Holloway Group | General Manager/Director of Plant Operations | Lost Hills, CA | 05/30/2025 | $225,000 |
| Blackbird Health | Market General Manager (Clinical Director), West | West Chester, PA | 05/28/2025 | $90,000 |
| Kidstrong Nj/Ct | General Manager/Center Director/Fitness Director/Director | East Rutherford, NJ | 05/15/2025 | $55,000 |
| State Street Corporation | GM Pricing and Analytics Manager, Managing Director, Onsite | Boston, MA | 05/06/2025 | $170,000 |
| Blackbird Health | Market General Manager (Clinical Director), West | West Chester, PA | 04/28/2025 | $90,000 |
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