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The differences between general merchandisers and key holder/managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a key holder/manager has an average salary of $35,371, which is higher than the $30,372 average annual salary of a general merchandiser.
The top three skills for a general merchandiser include sales floor, inventory management and back room. The most important skills for a key holder/manager are customer service, cash handling, and sales floor.
| General Merchandiser | Key Holder/Manager | |
| Yearly salary | $30,372 | $35,371 |
| Hourly rate | $14.60 | $17.01 |
| Growth rate | 1% | - |
| Number of jobs | 213,261 | 177,394 |
| Job satisfaction | - | - |
| Most common degree | High School Diploma, 39% | High School Diploma, 37% |
| Average age | 38 | 43 |
| Years of experience | - | 6 |
A General Merchandiser creates displays and promotes the products and services in retail stores. Among their primary duties and responsibilities include shelf placement strategies and in-store displays for maximum product exposure to potential customers. They train staff to carry out their tasks in the merchandise store effectively. As the brain of almost every decision in retail chains, merchandisers ensure every customer the best experience they can get while shopping.
A key holder/manager is primarily in charge of opening and closing stores, ensuring that it is secure and in good condition. Moreover, they also are responsible for maintaining the cleanliness of surroundings, managing the surveillance cameras and alarm systems, responding to calls and correspondence, and assisting cashiers or staff when there's an overwhelming amount of customers. A key holder/manager may also participate in helping clients, putting the priority on customer satisfaction. Furthermore, it is essential to implement all policies and regulations to ensure that the store is running smoothly.
General merchandisers and key holder/managers have different pay scales, as shown below.
| General Merchandiser | Key Holder/Manager | |
| Average salary | $30,372 | $35,371 |
| Salary range | Between $20,000 And $45,000 | Between $21,000 And $57,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a general merchandiser and a key holder/manager in terms of educational background:
| General Merchandiser | Key Holder/Manager | |
| Most common degree | High School Diploma, 39% | High School Diploma, 37% |
| Most common major | Business | Business |
| Most common college | - | University of Pennsylvania |
Here are the differences between general merchandisers' and key holder/managers' demographics:
| General Merchandiser | Key Holder/Manager | |
| Average age | 38 | 43 |
| Gender ratio | Male, 53.9% Female, 46.1% | Male, 31.0% Female, 69.0% |
| Race ratio | Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 21.0% Asian, 6.4% White, 58.4% American Indian and Alaska Native, 1.0% | Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.1% Asian, 6.6% White, 61.4% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 6% | 9% |