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The differences between general merchandisers and merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchandiser has an average salary of $31,051, which is higher than the $30,372 average annual salary of a general merchandiser.
The top three skills for a general merchandiser include sales floor, inventory management and back room. The most important skills for a merchandiser are customer service, PET, and pallets.
| General Merchandiser | Merchandiser | |
| Yearly salary | $30,372 | $31,051 |
| Hourly rate | $14.60 | $14.93 |
| Growth rate | 1% | 1% |
| Number of jobs | 213,261 | 109,447 |
| Job satisfaction | - | 4.4 |
| Most common degree | High School Diploma, 39% | Bachelor's Degree, 33% |
| Average age | 38 | 38 |
| Years of experience | - | - |
A General Merchandiser creates displays and promotes the products and services in retail stores. Among their primary duties and responsibilities include shelf placement strategies and in-store displays for maximum product exposure to potential customers. They train staff to carry out their tasks in the merchandise store effectively. As the brain of almost every decision in retail chains, merchandisers ensure every customer the best experience they can get while shopping.
Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.
General merchandisers and merchandisers have different pay scales, as shown below.
| General Merchandiser | Merchandiser | |
| Average salary | $30,372 | $31,051 |
| Salary range | Between $20,000 And $45,000 | Between $24,000 And $39,000 |
| Highest paying City | - | Richmond, CA |
| Highest paying state | - | Alaska |
| Best paying company | - | Microsoft |
| Best paying industry | - | Education |
There are a few differences between a general merchandiser and a merchandiser in terms of educational background:
| General Merchandiser | Merchandiser | |
| Most common degree | High School Diploma, 39% | Bachelor's Degree, 33% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between general merchandisers' and merchandisers' demographics:
| General Merchandiser | Merchandiser | |
| Average age | 38 | 38 |
| Gender ratio | Male, 53.9% Female, 46.1% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 21.0% Asian, 6.4% White, 58.4% American Indian and Alaska Native, 1.0% | Black or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0% |
| LGBT Percentage | 6% | 6% |