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The differences between general merchandisers and seasonal associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a seasonal associate has an average salary of $31,132, which is higher than the $30,372 average annual salary of a general merchandiser.
The top three skills for a general merchandiser include sales floor, inventory management and back room. The most important skills for a seasonal associate are PET, sales floor, and loss prevention.
| General Merchandiser | Seasonal Associate | |
| Yearly salary | $30,372 | $31,132 |
| Hourly rate | $14.60 | $14.97 |
| Growth rate | 1% | - |
| Number of jobs | 213,261 | 417,677 |
| Job satisfaction | - | - |
| Most common degree | High School Diploma, 39% | Bachelor's Degree, 37% |
| Average age | 38 | 41 |
| Years of experience | - | - |
A General Merchandiser creates displays and promotes the products and services in retail stores. Among their primary duties and responsibilities include shelf placement strategies and in-store displays for maximum product exposure to potential customers. They train staff to carry out their tasks in the merchandise store effectively. As the brain of almost every decision in retail chains, merchandisers ensure every customer the best experience they can get while shopping.
Seasonal Associates are employees in a retail store during a particular season, such as holidays or school breaks. They may also be employed in any other business with a high volume of customers or clients, like theme parks, restaurants, or holiday destinations, during the aforementioned seasons. As such, they usually work on administrative or clerical activities. They may help in overseeing the store display, assisting customers, taking inventory, and restocking shelves, among others. In case seasonal associates do exceptionally well, the company may offer them a full-time engagement.
General merchandisers and seasonal associates have different pay scales, as shown below.
| General Merchandiser | Seasonal Associate | |
| Average salary | $30,372 | $31,132 |
| Salary range | Between $20,000 And $45,000 | Between $25,000 And $38,000 |
| Highest paying City | - | Portland, OR |
| Highest paying state | - | Hawaii |
| Best paying company | - | National Football League |
| Best paying industry | - | Technology |
There are a few differences between a general merchandiser and a seasonal associate in terms of educational background:
| General Merchandiser | Seasonal Associate | |
| Most common degree | High School Diploma, 39% | Bachelor's Degree, 37% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between general merchandisers' and seasonal associates' demographics:
| General Merchandiser | Seasonal Associate | |
| Average age | 38 | 41 |
| Gender ratio | Male, 53.9% Female, 46.1% | Male, 39.3% Female, 60.7% |
| Race ratio | Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 21.0% Asian, 6.4% White, 58.4% American Indian and Alaska Native, 1.0% | Black or African American, 9.9% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 7.3% White, 56.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 6% | 7% |