Guest relations representative vs guest services associate

The differences between guest relations representatives and guest services associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a guest services associate has an average salary of $29,021, which is higher than the $28,790 average annual salary of a guest relations representative.

The top three skills for a guest relations representative include guest relations, customer service and reservations. The most important skills for a guest services associate are PET, product knowledge, and guest service.

Guest relations representative vs guest services associate overview

	Guest Relations Representative	Guest Services Associate
Yearly salary	$28,790	$29,021
Hourly rate	$13.84	$13.95
Growth rate	-	-4%
Number of jobs	35,239	114,437
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 46%
Average age	37	40
Years of experience	-	12

What does a guest relations representative do?

Guest relations representatives are professionals who are responsible for providing excellent customer service to customers of a hotel or other establishment. These representatives are required to assist the front office manager in mentoring and developing front office associates by contributing valuable feedback and suggestions for improvement. They must provide general hospitality services for VIP guests by arranging transportation as well as special accommodations. Guest relations representatives must also maintain the cleanliness of guest rooms while delivering housekeeping amenities to the rooms.

What does a guest services associate do?

A guest services associate specializes in providing front desk assistance to guests, usually in a hotel or similar establishment. Some of their primary responsibilities are to greet clients, assign them to their rooms, process the check-in and check-outs, manage reservations, handle calls and correspondence, and fulfill requests. Aside from being the clients' primary point of contact, the associate is also responsible for coordinating with various hotel personnel to ensure that guests are satisfied with the establishment's amenities and services, all while implementing the hotel's safety policies and regulations.

Guest relations representative vs guest services associate salary

Guest relations representatives and guest services associates have different pay scales, as shown below.

	Guest Relations Representative	Guest Services Associate
Average salary	$28,790	$29,021
Salary range	Between $22,000 And $36,000	Between $22,000 And $37,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Alaska
Best paying company	-	Stanford University
Best paying industry	-	Retail

Differences between guest relations representative and guest services associate education

There are a few differences between a guest relations representative and a guest services associate in terms of educational background:

	Guest Relations Representative	Guest Services Associate
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 46%
Most common major	Business	Business
Most common college	-	-

Guest relations representative vs guest services associate demographics

Here are the differences between guest relations representatives' and guest services associates' demographics:

	Guest Relations Representative	Guest Services Associate
Average age	37	40
Gender ratio	Male, 38.1% Female, 61.9%	Male, 34.5% Female, 65.5%
Race ratio	Black or African American, 9.9% Unknown, 6.8% Hispanic or Latino, 20.4% Asian, 9.9% White, 51.6% American Indian and Alaska Native, 1.5%	Black or African American, 11.7% Unknown, 5.6% Hispanic or Latino, 20.6% Asian, 6.6% White, 54.8% American Indian and Alaska Native, 0.8%
LGBT Percentage	13%	7%

Differences between guest relations representative and guest services associate duties and responsibilities

Guest relations representative example responsibilities.

Manage Facebook and patient communication programs.
Operate POS register system to ring guests' food and beverage purchases.
Register patients into hospital systems and increase awareness of available programs.
Stimulate inpatient hospital satisfaction through personal interaction, service, and rounding with patients.
Book daily phone and in-person reservations; download all other reservations from GuestBridge reservations system.
Operate POS register and complete transactions according to company procedures and policies and ensuring accuracy.

Guest services associate example responsibilities.

Manage the PBX telephone system by answering calls about city attractions, dining, services, policies, and directions.
Manage crew by utilizing professional leadership skills.
Participate in execution of marketing events such as concerts, celebrity meet and greets, giveaways, parties and tournaments.
Process customer account payments utilizing IBM POS technology.
Distribute all merchandise for promotional purposes and giveaways.
Operate PBX telephone system and assist with inventory responsibilities.

Guest relations representative vs guest services associate skills

Common guest relations representative skills

Guest Relations, 20%
Customer Service, 16%
Reservations, 14%
Patients, 12%
Front Desk, 6%
VIP, 2%

Common guest services associate skills

PET, 34%
Product Knowledge, 21%
Guest Service, 8%
Reservations, 7%
Customer Service, 3%
Front Desk, 3%

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Office and Administrative Industry
Guest Relations Representative
Guest Relations Representative vs Guest Services Associate

Updated January 8, 2025

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