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Landman vs media buyer

The differences between landmen and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a landman and a media buyer. Additionally, a landman has an average salary of $82,853, which is higher than the $74,390 average annual salary of a media buyer.

The top three skills for a landman include ownership reports, title searches and due diligence. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.

Landman vs media buyer overview

LandmanMedia Buyer
Yearly salary$82,853$74,390
Hourly rate$39.83$35.76
Growth rate3%8%
Number of jobs36420,884
Job satisfaction54
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 87%
Average age4848
Years of experience66

What does a landman do?

Landmen are referred to as the public-facing side of a gas, mineral, and oil exploration and production team. They are professionals who interact and negotiate directly with landowners for the acquisition of gas and oil drilling leases. Their duties include acquiring subsurface mineral rights from the landowners. They negotiate mineral rights, which include marketing and leasing right from the owner. The skills necessary for the job include management skills, leadership, communication skills, and attention to detail.

What does a media buyer do?

Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.

Landman vs media buyer salary

Landmen and media buyers have different pay scales, as shown below.

LandmanMedia Buyer
Average salary$82,853$74,390
Salary rangeBetween $53,000 And $128,000Between $56,000 And $98,000
Highest paying City-Burlington, VT
Highest paying state-Vermont
Best paying company-Bloomberg
Best paying industry-Professional

Differences between landman and media buyer education

There are a few differences between a landman and a media buyer in terms of educational background:

LandmanMedia Buyer
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 87%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Landman vs media buyer demographics

Here are the differences between landmen' and media buyers' demographics:

LandmanMedia Buyer
Average age4848
Gender ratioMale, 72.8% Female, 27.2%Male, 30.1% Female, 69.9%
Race ratioBlack or African American, 9.3% Unknown, 4.4% Hispanic or Latino, 12.7% Asian, 6.7% White, 66.1% American Indian and Alaska Native, 0.8%Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between landman and media buyer duties and responsibilities

Landman example responsibilities.

  • Manage OGA other government agencies (i.e.
  • Manage the tenant improvement schedules and annual CPI rent increases for tenants in designate office locations.
  • Manage land-related licensing, permitting and zoning processes including reporting, oversight of requirements and monitoring to ensure compliance.
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Provide results by comparing BLM and county results and transferring the data onto ownership reports for producing wells.
  • Examine probate and civil case files in court clerk offices in an attempt to fill title gaps or cure title defects.
  • Show more

Media buyer example responsibilities.

  • Manage both PPC and display buys across a network of clients.
  • Manage day to day performance expectation of SEO, SEM, and outside vendors.
  • Manage the client's Youtube page and report monthly on all social media platforms.
  • Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
  • Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
  • Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
  • Show more

Landman vs media buyer skills

Common landman skills
  • Ownership Reports, 13%
  • Title Searches, 9%
  • Due Diligence, 8%
  • Right-of-Way, 6%
  • Title Opinions, 6%
  • RUN Sheets, 5%
Common media buyer skills
  • Digital Marketing, 18%
  • Campaign Performance, 9%
  • Media Buying, 8%
  • Facebook, 7%
  • Google Analytics, 6%
  • Media Planning, 5%

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