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The differences between landmen and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a landman and a media buyer. Additionally, a landman has an average salary of $82,853, which is higher than the $74,390 average annual salary of a media buyer.
The top three skills for a landman include ownership reports, title searches and due diligence. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.
| Landman | Media Buyer | |
| Yearly salary | $82,853 | $74,390 |
| Hourly rate | $39.83 | $35.76 |
| Growth rate | 3% | 8% |
| Number of jobs | 364 | 20,884 |
| Job satisfaction | 5 | 4 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 87% |
| Average age | 48 | 48 |
| Years of experience | 6 | 6 |
Landmen are referred to as the public-facing side of a gas, mineral, and oil exploration and production team. They are professionals who interact and negotiate directly with landowners for the acquisition of gas and oil drilling leases. Their duties include acquiring subsurface mineral rights from the landowners. They negotiate mineral rights, which include marketing and leasing right from the owner. The skills necessary for the job include management skills, leadership, communication skills, and attention to detail.
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
Landmen and media buyers have different pay scales, as shown below.
| Landman | Media Buyer | |
| Average salary | $82,853 | $74,390 |
| Salary range | Between $53,000 And $128,000 | Between $56,000 And $98,000 |
| Highest paying City | - | Burlington, VT |
| Highest paying state | - | Vermont |
| Best paying company | - | Bloomberg |
| Best paying industry | - | Professional |
There are a few differences between a landman and a media buyer in terms of educational background:
| Landman | Media Buyer | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 87% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between landmen' and media buyers' demographics:
| Landman | Media Buyer | |
| Average age | 48 | 48 |
| Gender ratio | Male, 72.8% Female, 27.2% | Male, 30.1% Female, 69.9% |
| Race ratio | Black or African American, 9.3% Unknown, 4.4% Hispanic or Latino, 12.7% Asian, 6.7% White, 66.1% American Indian and Alaska Native, 0.8% | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |