Media relations director vs director, customer relations

The differences between media relations directors and directors, customer relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations director and a director, customer relations. Additionally, a director, customer relations has an average salary of $134,672, which is higher than the $115,268 average annual salary of a media relations director.

The top three skills for a media relations director include web content, spokesperson and crisis communications. The most important skills for a director, customer relations are customer relations, leveraged, and government relations.

Media relations director vs director, customer relations overview

	Media Relations Director	Director, Customer Relations
Yearly salary	$115,268	$134,672
Hourly rate	$55.42	$64.75
Growth rate	8%	8%
Number of jobs	32,391	26,470
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 65%
Average age	42	42
Years of experience	4	4

What does a media relations director do?

A Media Relations Director spearheads and oversees the brand image and overall media relations of an organization. They are responsible for making advertising and marketing decisions, setting goals and guidelines, establishing budgets and timelines, managing and coordinating directors, liaising with internal and external parties, delegating tasks among teams, and developing strategies from planning to execution. A Media Relations Director leads and encourages staff to reach goals while implementing the company's policies and regulations.

What does a director, customer relations do?

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

Media relations director vs director, customer relations salary

Media relations directors and directors, customer relations have different pay scales, as shown below.

	Media Relations Director	Director, Customer Relations
Average salary	$115,268	$134,672
Salary range	Between $70,000 And $188,000	Between $91,000 And $197,000
Highest paying City	Philadelphia, PA	Carson City, NV
Highest paying state	Nevada	Nevada
Best paying company	Phoenix Children's	California Resources
Best paying industry	Professional	Manufacturing

Differences between media relations director and director, customer relations education

There are a few differences between a media relations director and a director, customer relations in terms of educational background:

	Media Relations Director	Director, Customer Relations
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 65%
Most common major	Communication	Business
Most common college	Northwestern University	Stanford University

Media relations director vs director, customer relations demographics

Here are the differences between media relations directors' and directors, customer relations' demographics:

	Media Relations Director	Director, Customer Relations
Average age	42	42
Gender ratio	Male, 61.2% Female, 38.8%	Male, 46.1% Female, 53.9%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between media relations director and director, customer relations duties and responsibilities

Media relations director example responsibilities.

Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Initiate and supervise development of new media technologies including iPhone and iPad apps, Facebook, YouTube and mobile website.
Create daily posts on Facebook and engage with people there.
Develop and implement online SEM efforts optimizing conversion rate for e-commerce.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Champion agency competency growth in SEO and digital marketing.

Director, customer relations example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Attend morning meeting daily and attend Medicare meetings weekly.
Assist with payroll and create excel spreadsheets to document all sales status and quotas.
Alert all departments through creating and delivering reports for guest preferences and VIP's.
Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.

Media relations director vs director, customer relations skills

Common media relations director skills

Web Content, 13%
Spokesperson, 8%
Crisis Communications, 4%
Press Conferences, 4%
Communications Strategies, 4%
Facebook, 4%

Common director, customer relations skills

Customer Relations, 16%
Leveraged, 11%
Government Relations, 5%
Press Releases, 5%
Payroll, 5%
Customer Complaints, 4%

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Media Relations Director
Media Relations Director vs Director, Customer Relations

Updated January 8, 2025

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