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Media relations director vs director of public affairs

The differences between media relations directors and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations director and a director of public affairs. Additionally, a media relations director has an average salary of $115,268, which is higher than the $114,639 average annual salary of a director of public affairs.

The top three skills for a media relations director include web content, spokesperson and crisis communications. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.

Media relations director vs director of public affairs overview

Media Relations DirectorDirector Of Public Affairs
Yearly salary$115,268$114,639
Hourly rate$55.42$55.11
Growth rate8%8%
Number of jobs32,39126,290
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a media relations director do?

A Media Relations Director spearheads and oversees the brand image and overall media relations of an organization. They are responsible for making advertising and marketing decisions, setting goals and guidelines, establishing budgets and timelines, managing and coordinating directors, liaising with internal and external parties, delegating tasks among teams, and developing strategies from planning to execution. A Media Relations Director leads and encourages staff to reach goals while implementing the company's policies and regulations.

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

Media relations director vs director of public affairs salary

Media relations directors and directors of public affairs have different pay scales, as shown below.

Media Relations DirectorDirector Of Public Affairs
Average salary$115,268$114,639
Salary rangeBetween $70,000 And $188,000Between $70,000 And $187,000
Highest paying CityPhiladelphia, PALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyPhoenix Children'sKaiser Permanente
Best paying industryProfessionalPharmaceutical

Differences between media relations director and director of public affairs education

There are a few differences between a media relations director and a director of public affairs in terms of educational background:

Media Relations DirectorDirector Of Public Affairs
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 71%
Most common majorCommunicationPolitical Science
Most common collegeNorthwestern UniversityStanford University

Media relations director vs director of public affairs demographics

Here are the differences between media relations directors' and directors of public affairs' demographics:

Media Relations DirectorDirector Of Public Affairs
Average age4242
Gender ratioMale, 61.2% Female, 38.8%Male, 57.6% Female, 42.4%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media relations director and director of public affairs duties and responsibilities

Media relations director example responsibilities.

  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Initiate and supervise development of new media technologies including iPhone and iPad apps, Facebook, YouTube and mobile website.
  • Create daily posts on Facebook and engage with people there.
  • Develop and implement online SEM efforts optimizing conversion rate for e-commerce.
  • Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
  • Champion agency competency growth in SEO and digital marketing.
  • Show more

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Media relations director vs director of public affairs skills

Common media relations director skills
  • Web Content, 13%
  • Spokesperson, 8%
  • Crisis Communications, 4%
  • Press Conferences, 4%
  • Communications Strategies, 4%
  • Facebook, 4%
Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%

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