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The differences between media relations directors and publications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations director and a publications manager. Additionally, a media relations director has an average salary of $115,268, which is higher than the $94,155 average annual salary of a publications manager.
The top three skills for a media relations director include web content, spokesperson and crisis communications. The most important skills for a publications manager are facebook, project management, and press releases.
| Media Relations Director | Publications Manager | |
| Yearly salary | $115,268 | $94,155 |
| Hourly rate | $55.42 | $45.27 |
| Growth rate | 8% | 8% |
| Number of jobs | 32,391 | 18,211 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A Media Relations Director spearheads and oversees the brand image and overall media relations of an organization. They are responsible for making advertising and marketing decisions, setting goals and guidelines, establishing budgets and timelines, managing and coordinating directors, liaising with internal and external parties, delegating tasks among teams, and developing strategies from planning to execution. A Media Relations Director leads and encourages staff to reach goals while implementing the company's policies and regulations.
A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Media relations directors and publications managers have different pay scales, as shown below.
| Media Relations Director | Publications Manager | |
| Average salary | $115,268 | $94,155 |
| Salary range | Between $70,000 And $188,000 | Between $66,000 And $133,000 |
| Highest paying City | Philadelphia, PA | Menlo Park, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Phoenix Children's | Meta |
| Best paying industry | Professional | - |
There are a few differences between a media relations director and a publications manager in terms of educational background:
| Media Relations Director | Publications Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Most common major | Communication | English |
| Most common college | Northwestern University | Stanford University |
Here are the differences between media relations directors' and publications managers' demographics:
| Media Relations Director | Publications Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |