Persado CEO and leadership

Assaf is the Chief Operating Officer and co-founder of Persado. Assaf is responsible for the progression and foresight of Persado’s growing product portfolio and the management of all product advancements.

Prior to joining Persado, Assaf was VP of Product for Upstream, where Persado’s core technology originated. Assaf previously worked for speech and imaging solutions supplier Nuance Communications as a senior director of product strategy where he was responsible for developing on-demand and mobile solutions. Assaf joined Nuance from BeVocal, following its acquisition in 2007. Assaf holds an MBA from the University of San Francisco and a Masters in Social Psychology from the Sorbonne in Paris.

Allison Griggs LeeChief People Officer at Persado. She is a strategic business leader with active involvement in shaping the company’s long-range vision and strategy, aligning the People and organization to create long-term value.

Panagiotis Angelopoulos is the Chief Data Scientist at Persado. He attended the National Technical University of Athens.

Assaf is the Chief Operating Officer and co-founder of Persado. Assaf is responsible for the progression and foresight of Persado’s growing product portfolio and the management of all product advancements.

Prior to joining Persado, Assaf was VP of Product for Upstream, where Persado’s core technology originated. Assaf previously worked for speech and imaging solutions supplier Nuance Communications as a senior director of product strategy where he was responsible for developing on-demand and mobile solutions. Assaf joined Nuance from BeVocal, following its acquisition in 2007. Assaf holds an MBA from the University of San Francisco and a Masters in Social Psychology from the Sorbonne in Paris.