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The differences between pricing analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a pricing analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $64,168 average annual salary of a pricing analyst.
The top three skills for a pricing analyst include pricing strategy, strong analytical and customer service. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Pricing Analyst | Senior Marketing Analyst | |
| Yearly salary | $64,168 | $83,321 |
| Hourly rate | $30.85 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 73,462 | 110,012 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Pricing analysts and senior marketing analysts have different pay scales, as shown below.
| Pricing Analyst | Senior Marketing Analyst | |
| Average salary | $64,168 | $83,321 |
| Salary range | Between $46,000 And $89,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | Credit Karma |
| Best paying industry | Finance | Finance |
There are a few differences between a pricing analyst and a senior marketing analyst in terms of educational background:
| Pricing Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between pricing analysts' and senior marketing analysts' demographics:
| Pricing Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 53.3% Female, 46.7% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.0% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |