Post job

Pricing analyst vs senior marketing analyst

The differences between pricing analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a pricing analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $64,168 average annual salary of a pricing analyst.

The top three skills for a pricing analyst include pricing strategy, strong analytical and customer service. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Pricing analyst vs senior marketing analyst overview

Pricing AnalystSenior Marketing Analyst
Yearly salary$64,168$83,321
Hourly rate$30.85$40.06
Growth rate19%19%
Number of jobs73,462110,012
Job satisfaction5-
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a pricing analyst do?

Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Pricing analyst vs senior marketing analyst salary

Pricing analysts and senior marketing analysts have different pay scales, as shown below.

Pricing AnalystSenior Marketing Analyst
Average salary$64,168$83,321
Salary rangeBetween $46,000 And $89,000Between $63,000 And $109,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyAppleCredit Karma
Best paying industryFinanceFinance

Differences between pricing analyst and senior marketing analyst education

There are a few differences between a pricing analyst and a senior marketing analyst in terms of educational background:

Pricing AnalystSenior Marketing Analyst
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Pricing analyst vs senior marketing analyst demographics

Here are the differences between pricing analysts' and senior marketing analysts' demographics:

Pricing AnalystSenior Marketing Analyst
Average age3737
Gender ratioMale, 53.3% Female, 46.7%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.0% White, 64.9% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between pricing analyst and senior marketing analyst duties and responsibilities

Pricing analyst example responsibilities.

  • Manage all aspects of Medicare and PHS.
  • Lead team during change windows and coordinate IPLs/IMLs.
  • Identify and qualify leads using web-search methods, social media and LinkedIn.
  • Manage seamless and accurate flow of data between CRM and ERP; troubleshoot and resolve integration failures.
  • Manage & maintain daily/monthly PPC spends for multiple clients to ensure each campaigns meet the desired performance metrics.
  • Work with current Google AdWords to help optimize PPC advertising in both SEM & display network to achieve marketing goals.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Pricing analyst vs senior marketing analyst skills

Common pricing analyst skills
  • Pricing Strategy, 6%
  • Strong Analytical, 6%
  • Customer Service, 6%
  • Data Analysis, 6%
  • SQL, 5%
  • Financial Analysis, 4%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

Browse business and financial jobs