Public information relations manager vs campaign manager

The differences between public information relations managers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public information relations manager and a campaign manager. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $67,269 average annual salary of a public information relations manager.

The top three skills for a public information relations manager include press releases, fact sheets and strategic communications. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Public information relations manager vs campaign manager overview

	Public Information Relations Manager	Campaign Manager
Yearly salary	$67,269	$78,890
Hourly rate	$32.34	$37.93
Growth rate	8%	8%
Number of jobs	78,308	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

Public information relations manager vs campaign manager salary

Public information relations managers and campaign managers have different pay scales, as shown below.

	Public Information Relations Manager	Campaign Manager
Average salary	$67,269	$78,890
Salary range	Between $45,000 And $100,000	Between $56,000 And $109,000
Highest paying City	-	Boston, MA
Highest paying state	-	Nevada
Best paying company	-	Apple
Best paying industry	-	Technology

Differences between public information relations manager and campaign manager education

There are a few differences between a public information relations manager and a campaign manager in terms of educational background:

	Public Information Relations Manager	Campaign Manager
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 78%
Most common major	Journalism	Political Science
Most common college	Massachusetts Institute of Technology	Stanford University

Public information relations manager vs campaign manager demographics

Here are the differences between public information relations managers' and campaign managers' demographics:

	Public Information Relations Manager	Campaign Manager
Average age	42	42
Gender ratio	Male, 57.1% Female, 42.9%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 4.1% Unknown, 4.6% Hispanic or Latino, 7.5% Asian, 4.6% White, 78.9% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between public information relations manager and campaign manager duties and responsibilities

Public information relations manager example responsibilities.

Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Public information relations manager vs campaign manager skills

Common public information relations manager skills

Press Releases, 46%
Fact Sheets, 34%
Strategic Communications, 11%
Communications Plan, 9%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Public Information Relations Manager
Public Information Relations Manager vs Campaign Manager

Updated January 8, 2025

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