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Public information relations manager vs director of marketing and public relations

The differences between public information relations managers and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public information relations manager and a director of marketing and public relations. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $67,269 average annual salary of a public information relations manager.

The top three skills for a public information relations manager include press releases, fact sheets and strategic communications. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Public information relations manager vs director of marketing and public relations overview

Public Information Relations ManagerDirector Of Marketing And Public Relations
Yearly salary$67,269$86,626
Hourly rate$32.34$41.65
Growth rate8%8%
Number of jobs78,30894,651
Job satisfaction--
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 79%
Average age4242
Years of experience44

Public information relations manager vs director of marketing and public relations salary

Public information relations managers and directors of marketing and public relations have different pay scales, as shown below.

Public Information Relations ManagerDirector Of Marketing And Public Relations
Average salary$67,269$86,626
Salary rangeBetween $45,000 And $100,000Between $58,000 And $129,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Control4
Best paying industry-Health Care

Differences between public information relations manager and director of marketing and public relations education

There are a few differences between a public information relations manager and a director of marketing and public relations in terms of educational background:

Public Information Relations ManagerDirector Of Marketing And Public Relations
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 79%
Most common majorJournalismCommunication
Most common collegeMassachusetts Institute of TechnologyUniversity of Pennsylvania

Public information relations manager vs director of marketing and public relations demographics

Here are the differences between public information relations managers' and directors of marketing and public relations' demographics:

Public Information Relations ManagerDirector Of Marketing And Public Relations
Average age4242
Gender ratioMale, 57.1% Female, 42.9%Male, 32.9% Female, 67.1%
Race ratioBlack or African American, 4.1% Unknown, 4.6% Hispanic or Latino, 7.5% Asian, 4.6% White, 78.9% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between public information relations manager and director of marketing and public relations duties and responsibilities

Public information relations manager example responsibilities.

  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
  • Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Director of marketing and public relations example responsibilities.

  • Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
  • Establish and grow Instagram account to 11.4K+ followers in 2 years.
  • Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
  • Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.
  • Show more

Public information relations manager vs director of marketing and public relations skills

Common public information relations manager skills
  • Press Releases, 46%
  • Fact Sheets, 34%
  • Strategic Communications, 11%
  • Communications Plan, 9%
Common director of marketing and public relations skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 9%
  • Marketing Mix, 7%
  • Web Content, 6%
  • Social Media Marketing, 5%
  • Press Releases, 4%

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