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Public information relations manager vs media director

The differences between public information relations managers and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public information relations manager and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $67,269 average annual salary of a public information relations manager.

The top three skills for a public information relations manager include press releases, fact sheets and strategic communications. The most important skills for a media director are digital marketing, video production, and media planning.

Public information relations manager vs media director overview

Public Information Relations ManagerMedia Director
Yearly salary$67,269$112,564
Hourly rate$32.34$54.12
Growth rate8%8%
Number of jobs78,30822,511
Job satisfaction--
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 76%
Average age4242
Years of experience44

Public information relations manager vs media director salary

Public information relations managers and media directors have different pay scales, as shown below.

Public Information Relations ManagerMedia Director
Average salary$67,269$112,564
Salary rangeBetween $45,000 And $100,000Between $73,000 And $172,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Google
Best paying industry-Professional

Differences between public information relations manager and media director education

There are a few differences between a public information relations manager and a media director in terms of educational background:

Public Information Relations ManagerMedia Director
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 76%
Most common majorJournalismCommunication
Most common collegeMassachusetts Institute of TechnologyStanford University

Public information relations manager vs media director demographics

Here are the differences between public information relations managers' and media directors' demographics:

Public Information Relations ManagerMedia Director
Average age4242
Gender ratioMale, 57.1% Female, 42.9%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 4.1% Unknown, 4.6% Hispanic or Latino, 7.5% Asian, 4.6% White, 78.9% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between public information relations manager and media director duties and responsibilities

Public information relations manager example responsibilities.

  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
  • Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Public information relations manager vs media director skills

Common public information relations manager skills
  • Press Releases, 46%
  • Fact Sheets, 34%
  • Strategic Communications, 11%
  • Communications Plan, 9%
Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%

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