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The differences between public relations directors and assistant directors, communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations director, becoming an assistant director, communications takes usually requires 4-6 years. Additionally, a public relations director has an average salary of $94,692, which is higher than the $54,965 average annual salary of an assistant director, communications.
The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for an assistant director, communications are customer service, property management, and professional development.
| Public Relations Director | Assistant Director, Communications | |
| Yearly salary | $94,692 | $54,965 |
| Hourly rate | $45.52 | $26.43 |
| Growth rate | 8% | 3% |
| Number of jobs | 31,693 | 36,340 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 42 | 48 |
| Years of experience | 4 | 6 |
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.
Public relations directors and assistant directors, communications have different pay scales, as shown below.
| Public Relations Director | Assistant Director, Communications | |
| Average salary | $94,692 | $54,965 |
| Salary range | Between $59,000 And $150,000 | Between $30,000 And $100,000 |
| Highest paying City | Napa, CA | Boston, MA |
| Highest paying state | Nevada | Connecticut |
| Best paying company | Exelixis | Pace University |
| Best paying industry | Internet | Government |
There are a few differences between a public relations director and an assistant director, communications in terms of educational background:
| Public Relations Director | Assistant Director, Communications | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Southern California |
Here are the differences between public relations directors' and assistant directors, communications' demographics:
| Public Relations Director | Assistant Director, Communications | |
| Average age | 42 | 48 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 34.1% Female, 65.9% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 8.4% Unknown, 4.1% Hispanic or Latino, 17.2% Asian, 5.2% White, 64.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 16% | 12% |