Public relations director vs community relations director

The differences between public relations directors and community relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a community relations director. Additionally, a community relations director has an average salary of $96,788, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a community relations director are community relations, community events, and memory care.

Public relations director vs community relations director overview

	Public Relations Director	Community Relations Director
Yearly salary	$94,692	$96,788
Hourly rate	$45.52	$46.53
Growth rate	8%	8%
Number of jobs	31,693	33,569
Job satisfaction	5	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 72%
Average age	42	42
Years of experience	4	4

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Public relations director vs community relations director salary

Public relations directors and community relations directors have different pay scales, as shown below.

	Public Relations Director	Community Relations Director
Average salary	$94,692	$96,788
Salary range	Between $59,000 And $150,000	Between $61,000 And $152,000
Highest paying City	Napa, CA	New York, NY
Highest paying state	Nevada	New York
Best paying company	Exelixis	Zoho
Best paying industry	Internet	Manufacturing

Differences between public relations director and community relations director education

There are a few differences between a public relations director and a community relations director in terms of educational background:

	Public Relations Director	Community Relations Director
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 72%
Most common major	Communication	Business
Most common college	Stanford University	Stanford University

Public relations director vs community relations director demographics

Here are the differences between public relations directors' and community relations directors' demographics:

	Public Relations Director	Community Relations Director
Average age	42	42
Gender ratio	Male, 35.9% Female, 64.1%	Male, 25.8% Female, 74.2%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between public relations director and community relations director duties and responsibilities

Public relations director example responsibilities.

Manage internal agency public relations, blog content and twitter account.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Assist in development-relate alumni campaigns and event planning.
Keep running list and archive information regarding NCAA commitments.
Compile statistics and update game notes, player biographies, player and team statistics.

Community relations director example responsibilities.

Manage monthly marketing budget for SNF and ALF facility.
Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
Maintain website and contribute to organization's Facebook page.
Convert reporting from UK GAAP to IFRS first time adoption.
Oversee community presence including Facebook, website, and print newsletters.
Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.

Public relations director vs community relations director skills

Common public relations director skills

Press Releases, 19%
Web Content, 9%
Pr Campaigns, 5%
Facebook, 4%
Crisis Communications, 4%
Twitter, 3%

Common community relations director skills

Community Relations, 23%
Community Events, 6%
Memory Care, 5%
Press Releases, 3%
Business Development, 3%
Sales Process, 3%

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Public Relations Director
Public Relations Director vs Community Relations Director

Updated January 8, 2025

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