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Public relations director vs community relations manager

The differences between public relations directors and community relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a community relations manager. Additionally, a public relations director has an average salary of $94,692, which is higher than the $71,899 average annual salary of a community relations manager.

The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a community relations manager are patients, medicare, and business development.

Public relations director vs community relations manager overview

Public Relations DirectorCommunity Relations Manager
Yearly salary$94,692$71,899
Hourly rate$45.52$34.57
Growth rate8%8%
Number of jobs31,69332,850
Job satisfaction5-
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

What does a community relations manager do?

Community Relations Managers take care of the company's relationship with a specific community. Often, they are employed by a nonprofit organization, and they take care of the community that the organization serves. They are in charge of coordinating with community leaders to identify the people's needs, creating programs that would address these needs, and raising funds for their projects. Community Relations Managers oversee the implementation of the company's community projects. They manage the project's budget and workforce allocation. Community Relations Managers ensure that the good relationship between the company and the community is maintained at all times.

Public relations director vs community relations manager salary

Public relations directors and community relations managers have different pay scales, as shown below.

Public Relations DirectorCommunity Relations Manager
Average salary$94,692$71,899
Salary rangeBetween $59,000 And $150,000Between $47,000 And $107,000
Highest paying CityNapa, CAWashington, DC
Highest paying stateNevadaNew Jersey
Best paying companyExelixisNVIDIA
Best paying industryInternet-

Differences between public relations director and community relations manager education

There are a few differences between a public relations director and a community relations manager in terms of educational background:

Public Relations DirectorCommunity Relations Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Public relations director vs community relations manager demographics

Here are the differences between public relations directors' and community relations managers' demographics:

Public Relations DirectorCommunity Relations Manager
Average age4242
Gender ratioMale, 35.9% Female, 64.1%Male, 30.5% Female, 69.5%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between public relations director and community relations manager duties and responsibilities

Public relations director example responsibilities.

  • Manage internal agency public relations, blog content and twitter account.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Assist in development-relate alumni campaigns and event planning.
  • Keep running list and archive information regarding NCAA commitments.
  • Compile statistics and update game notes, player biographies, player and team statistics.
  • Show more

Community relations manager example responsibilities.

  • Manage social networking, such as Facebook.
  • Plan and execute project grand openings and manage all social media platforms (Facebook/Twitter )
  • Manage the creation and display of both user-generate and resort-developed videos for YouTube.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Provide a strong database of community, affordable housing and economic development opportunities for bank to meet CRA goals.
  • Provide continuing education to patients and families regarding palliative/hospice care services and placement options.
  • Show more

Public relations director vs community relations manager skills

Common public relations director skills
  • Press Releases, 19%
  • Web Content, 9%
  • Pr Campaigns, 5%
  • Facebook, 4%
  • Crisis Communications, 4%
  • Twitter, 3%
Common community relations manager skills
  • Patients, 19%
  • Medicare, 10%
  • Business Development, 8%
  • Community Events, 6%
  • Health Fairs, 5%
  • Local Community, 5%

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