Public relations director vs director, customer relations

The differences between public relations directors and directors, customer relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a director, customer relations. Additionally, a director, customer relations has an average salary of $134,672, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a director, customer relations are customer relations, leveraged, and government relations.

Public relations director vs director, customer relations overview

	Public Relations Director	Director, Customer Relations
Yearly salary	$94,692	$134,672
Hourly rate	$45.52	$64.75
Growth rate	8%	8%
Number of jobs	31,693	26,470
Job satisfaction	5	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 65%
Average age	42	42
Years of experience	4	4

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

What does a director, customer relations do?

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

Public relations director vs director, customer relations salary

Public relations directors and directors, customer relations have different pay scales, as shown below.

	Public Relations Director	Director, Customer Relations
Average salary	$94,692	$134,672
Salary range	Between $59,000 And $150,000	Between $91,000 And $197,000
Highest paying City	Napa, CA	Carson City, NV
Highest paying state	Nevada	Nevada
Best paying company	Exelixis	California Resources
Best paying industry	Internet	Manufacturing

Differences between public relations director and director, customer relations education

There are a few differences between a public relations director and a director, customer relations in terms of educational background:

	Public Relations Director	Director, Customer Relations
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 65%
Most common major	Communication	Business
Most common college	Stanford University	Stanford University

Public relations director vs director, customer relations demographics

Here are the differences between public relations directors' and directors, customer relations' demographics:

	Public Relations Director	Director, Customer Relations
Average age	42	42
Gender ratio	Male, 35.9% Female, 64.1%	Male, 46.1% Female, 53.9%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between public relations director and director, customer relations duties and responsibilities

Public relations director example responsibilities.

Manage internal agency public relations, blog content and twitter account.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Assist in development-relate alumni campaigns and event planning.
Keep running list and archive information regarding NCAA commitments.
Compile statistics and update game notes, player biographies, player and team statistics.

Director, customer relations example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Attend morning meeting daily and attend Medicare meetings weekly.
Assist with payroll and create excel spreadsheets to document all sales status and quotas.
Alert all departments through creating and delivering reports for guest preferences and VIP's.
Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.

Public relations director vs director, customer relations skills

Common public relations director skills

Press Releases, 19%
Web Content, 9%
Pr Campaigns, 5%
Facebook, 4%
Crisis Communications, 4%
Twitter, 3%

Common director, customer relations skills

Customer Relations, 16%
Leveraged, 11%
Government Relations, 5%
Press Releases, 5%
Payroll, 5%
Customer Complaints, 4%

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Public Relations Director vs Director, Customer Relations

Updated January 8, 2025

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