Public relations director vs director of client relations

The differences between public relations directors and directors of client relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a director of client relations. Additionally, a director of client relations has an average salary of $116,480, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a director of client relations are project management, client issues, and healthcare.

Public relations director vs director of client relations overview

	Public Relations Director	Director Of Client Relations
Yearly salary	$94,692	$116,480
Hourly rate	$45.52	$56.00
Growth rate	8%	8%
Number of jobs	31,693	63,226
Job satisfaction	5	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 74%
Average age	42	42
Years of experience	4	4

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

What does a director of client relations do?

A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.

Public relations director vs director of client relations salary

Public relations directors and directors of client relations have different pay scales, as shown below.

	Public Relations Director	Director Of Client Relations
Average salary	$94,692	$116,480
Salary range	Between $59,000 And $150,000	Between $82,000 And $163,000
Highest paying City	Napa, CA	San Francisco, CA
Highest paying state	Nevada	Washington
Best paying company	Exelixis	Cambridge Associates
Best paying industry	Internet	Technology

Differences between public relations director and director of client relations education

There are a few differences between a public relations director and a director of client relations in terms of educational background:

	Public Relations Director	Director Of Client Relations
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 74%
Most common major	Communication	Business
Most common college	Stanford University	Stanford University

Public relations director vs director of client relations demographics

Here are the differences between public relations directors' and directors of client relations' demographics:

	Public Relations Director	Director Of Client Relations
Average age	42	42
Gender ratio	Male, 35.9% Female, 64.1%	Male, 45.2% Female, 54.8%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between public relations director and director of client relations duties and responsibilities

Public relations director example responsibilities.

Manage internal agency public relations, blog content and twitter account.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Assist in development-relate alumni campaigns and event planning.
Keep running list and archive information regarding NCAA commitments.
Compile statistics and update game notes, player biographies, player and team statistics.

Director of client relations example responsibilities.

Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
Join sales team to help with SaaS transformation.
Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.

Public relations director vs director of client relations skills

Common public relations director skills

Press Releases, 19%
Web Content, 9%
Pr Campaigns, 5%
Facebook, 4%
Crisis Communications, 4%
Twitter, 3%

Common director of client relations skills

Project Management, 9%
Client Issues, 7%
Healthcare, 6%
Account Management, 5%
Business Development, 5%
Client Relations, 4%

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Public Relations Director vs Director Of Client Relations

Updated January 8, 2025

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