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Public relations director vs director of public affairs

The differences between public relations directors and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.

Public relations director vs director of public affairs overview

Public Relations DirectorDirector Of Public Affairs
Yearly salary$94,692$114,639
Hourly rate$45.52$55.11
Growth rate8%8%
Number of jobs31,69326,290
Job satisfaction5-
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

Public relations director vs director of public affairs salary

Public relations directors and directors of public affairs have different pay scales, as shown below.

Public Relations DirectorDirector Of Public Affairs
Average salary$94,692$114,639
Salary rangeBetween $59,000 And $150,000Between $70,000 And $187,000
Highest paying CityNapa, CALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyExelixisKaiser Permanente
Best paying industryInternetPharmaceutical

Differences between public relations director and director of public affairs education

There are a few differences between a public relations director and a director of public affairs in terms of educational background:

Public Relations DirectorDirector Of Public Affairs
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 71%
Most common majorCommunicationPolitical Science
Most common collegeStanford UniversityStanford University

Public relations director vs director of public affairs demographics

Here are the differences between public relations directors' and directors of public affairs' demographics:

Public Relations DirectorDirector Of Public Affairs
Average age4242
Gender ratioMale, 35.9% Female, 64.1%Male, 57.6% Female, 42.4%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between public relations director and director of public affairs duties and responsibilities

Public relations director example responsibilities.

  • Manage internal agency public relations, blog content and twitter account.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Assist in development-relate alumni campaigns and event planning.
  • Keep running list and archive information regarding NCAA commitments.
  • Compile statistics and update game notes, player biographies, player and team statistics.
  • Show more

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Public relations director vs director of public affairs skills

Common public relations director skills
  • Press Releases, 19%
  • Web Content, 9%
  • Pr Campaigns, 5%
  • Facebook, 4%
  • Crisis Communications, 4%
  • Twitter, 3%
Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%

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