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Public relations director vs manager of corporate communications

The differences between public relations directors and managers of corporate communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a manager of corporate communications. Additionally, a public relations director has an average salary of $94,692, which is higher than the $84,161 average annual salary of a manager of corporate communications.

The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a manager of corporate communications are corporate communications, press releases, and project management.

Public relations director vs manager of corporate communications overview

Public Relations DirectorManager Of Corporate Communications
Yearly salary$94,692$84,161
Hourly rate$45.52$40.46
Growth rate8%8%
Number of jobs31,69334,908
Job satisfaction5-
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

What does a manager of corporate communications do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

Public relations director vs manager of corporate communications salary

Public relations directors and managers of corporate communications have different pay scales, as shown below.

Public Relations DirectorManager Of Corporate Communications
Average salary$94,692$84,161
Salary rangeBetween $59,000 And $150,000Between $57,000 And $122,000
Highest paying CityNapa, CASan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyExelixisMeta
Best paying industryInternetManufacturing

Differences between public relations director and manager of corporate communications education

There are a few differences between a public relations director and a manager of corporate communications in terms of educational background:

Public Relations DirectorManager Of Corporate Communications
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Pennsylvania

Public relations director vs manager of corporate communications demographics

Here are the differences between public relations directors' and managers of corporate communications' demographics:

Public Relations DirectorManager Of Corporate Communications
Average age4242
Gender ratioMale, 35.9% Female, 64.1%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between public relations director and manager of corporate communications duties and responsibilities

Public relations director example responsibilities.

  • Manage internal agency public relations, blog content and twitter account.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Assist in development-relate alumni campaigns and event planning.
  • Keep running list and archive information regarding NCAA commitments.
  • Compile statistics and update game notes, player biographies, player and team statistics.
  • Show more

Manager of corporate communications example responsibilities.

  • Lead rebranding, development and launch of new corporate website.
  • Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
  • Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
  • Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
  • Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
  • Create Intranet web pages using HTML programming.
  • Show more

Public relations director vs manager of corporate communications skills

Common public relations director skills
  • Press Releases, 19%
  • Web Content, 9%
  • Pr Campaigns, 5%
  • Facebook, 4%
  • Crisis Communications, 4%
  • Twitter, 3%
Common manager of corporate communications skills
  • Corporate Communications, 10%
  • Press Releases, 8%
  • Project Management, 6%
  • External Communications, 6%
  • Strategic Communications, 5%
  • Employee Engagement, 4%

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