Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between public relations directors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $94,692 average annual salary of a public relations director.
The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a media director are digital marketing, video production, and media planning.
| Public Relations Director | Media Director | |
| Yearly salary | $94,692 | $112,564 |
| Hourly rate | $45.52 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,693 | 22,511 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Public relations directors and media directors have different pay scales, as shown below.
| Public Relations Director | Media Director | |
| Average salary | $94,692 | $112,564 |
| Salary range | Between $59,000 And $150,000 | Between $73,000 And $172,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Exelixis | |
| Best paying industry | Internet | Professional |
There are a few differences between a public relations director and a media director in terms of educational background:
| Public Relations Director | Media Director | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between public relations directors' and media directors' demographics:
| Public Relations Director | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |