Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between public relations directors and publications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a publications manager. Additionally, a public relations director has an average salary of $94,692, which is higher than the $94,155 average annual salary of a publications manager.
The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a publications manager are facebook, project management, and press releases.
| Public Relations Director | Publications Manager | |
| Yearly salary | $94,692 | $94,155 |
| Hourly rate | $45.52 | $45.27 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,693 | 18,211 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Public relations directors and publications managers have different pay scales, as shown below.
| Public Relations Director | Publications Manager | |
| Average salary | $94,692 | $94,155 |
| Salary range | Between $59,000 And $150,000 | Between $66,000 And $133,000 |
| Highest paying City | Napa, CA | Menlo Park, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Exelixis | Meta |
| Best paying industry | Internet | - |
There are a few differences between a public relations director and a publications manager in terms of educational background:
| Public Relations Director | Publications Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 72% |
| Most common major | Communication | English |
| Most common college | Stanford University | Stanford University |
Here are the differences between public relations directors' and publications managers' demographics:
| Public Relations Director | Publications Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |